[SUSHI TOP MARKETING Co., Ltd.] Distributing limited NFTs of local characters! “Go around by cycling! Local character NFT stamp rally in Tsukuba Kasumigaura Rinrin Road” will be held!
*SUSHI TOP MARKETING Co., Ltd.*
Press release: August 23, 2024
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Distribute limited NFT of local characters! “Go around by cycling! Local character NFT stamp rally in Tsukuba Kasumigaura Rinrin Road will be held!
*Japan’s largest cycling resort “Play Atre Tsuchiura”*
SUSHI TOP
MARKETING Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and CEO: Daisuke Tokunaga) and JR East Startup Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Shibata)
In conjunction with the tourism campaign “Ibaraki After Destination Campaign” to be held in Ibaraki Prefecture from October to December 2024, we will collaborate with Yutaka to create an original design NFT (Non-Fungible) featuring local characters limited to this event. We will be holding “Cycling around! Local character NFT stamp rally in Tsukuba Kasumigaura Rinrin Road” where we will be distributing “Tokens”.
“Play Atre Tsuchiura” (JR Tsuchiura Station Building/hereinafter referred to as “Play Atre Tsuchiura”) operated by Atre Co., Ltd. (Head office: Shibuya-ku, Tokyo, President: Hiroyuki Takahashi) is a cycling road “Tsukuba Kasumigaura Rinrin” with a total length of approximately 180 km. It is one of the largest experiential cycling resorts in Japan, directly connected to JR Tsuchiura Station, the gateway to the Road. You can bring your bicycle into the facility, and there is a cycle shop called “Le Cycque” that has everything from maintenance to rentals and various parts, a cycling hotel called “Hoshino Resorts BEB5 Tsuchiura”, and various shops where you can enjoy Ibaraki’s specialty products. .
▎About Tsukuba Kasumigaura Rinrin Road
The Tsukuba Kasumigaura Rinrin Road is a cycling course with a total length of approximately 180 km that includes the abandoned former Tsukuba Railway line and the lakeshore road that goes around Lake Kasumigaura.
On this course, you can enjoy the charms of various regions, such as the rich nature and scenery of Suigo areas such as Lake Kasumigaura, which is designated as Suigo-Tsukuba Quasi-National Park, the Mt. Tsukuba area, and historical and cultural assets such as Kashima Shrine. Masu.
In November 2019, it was selected by the Ministry of Land,
Infrastructure, Transport and Tourism as one of Japan’s representative cycling routes, “National Cycle Route,” along with the Biwaichi and Shimanami Kaido Cycling Roads, and is gaining more and more attention.
* ■Tsukuba Kasumigaura Rinrin Road HP*
URL: * https://www.ringringroad.com/* ▎About NFT (Non-Fungible Token)
NFT is digital data that cannot be counterfeited or copied using blockchain technology.
▎Go around by cycling! About local character NFT stamp rally in Tsukuba Kasumigaura Rinrin Road
In this event, we aim to create an opportunity to visit Tsukuba Kasumigaura Rinrin Road through the NFT stamp rally and create an opportunity to tour around the area’s famous spots. We will also take on the challenge of creating continuous points of contact with participants through NFT.
* ■Go around by cycling! Local character NFT stamp rally in Tsukuba Kasumigaura Rinrin Road Overview*
・Stamp rally implementation period: September 14, 2024 (Saturday) to December 31, 2024 (Tuesday)
・Scenic products: Special products from municipalities along Tsukuba Kasumigaura Rinrin Road
・Application conditions: Those who have received NFTs from all spots and applied for the giveaway project during the implementation period. ・Prize lottery/prize shipping period: After January 2025
・Target area: All 14 municipalities/Mt. Tsukuba and surrounding areas of Kasumigaura (Nishiura, Kitaura, Sotonami Sakaura, Hitachi Tone River) (Tsuchiura City, Ishioka City, Tsukuba City, Kashima City, Itako City, Inashiki City, Kasumigaura City, Sakuragawa City) City, Kamisu City, Namegata City, Hokota City, Omitama City, Miura Village, Ami Town)
*Period and contents may change without notice.
Special site: *
https://www.sushitop.io/6web3layer/rinrin-nft-stamprally/lp/index.html* (Scheduled to be released on September 6, 2024)
▎How to participate in the stamp rally
▎List of local characters
NFT data with a design limited to this event will be distributed at each rally spot.
Atre Co., Ltd. supports the Sustainable Development Goals (SDGs) advocated by the United Nations and is actively working to realize a sustainable society.
▎Facility overview
■Play Atre Tsuchiura Facility Overview
Store name: PLAYatre TSUCHIURA
Location: 1-30 Ariakecho, Tsuchiura City, Ibaraki Prefecture Number of floors: 1 floor underground and 6 floors above ground Total floor area: Approximately 16,400 square meters
Structure: SRC construction, some S construction
Number of stores: 18 shops (as of August 22, 2024)
■SC management company overview
Name: Atre Co., Ltd.
Location: 6F Ebisu Neonato, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Company establishment: April 2, 1990
Capital: 1.63 billion yen
Representative: Hiroyuki Takahashi
Business content: Management and operation of station buildings, etc. Management facilities: Atre Ebisu, Atre Shinagawa, etc.
▎Overview of partner companies
Company name: JR East Startup Co., Ltd.
Address: 2-21-42 Takanawa, Minato-ku, Tokyo
Representative: Yutaka Shibata, President and Representative Director Established: February 20, 2018
Business details: Investigation and discovery of business seeds and cutting-edge technologies, investment in venture companies, and promotion of collaboration with JR East Group
URL: https://jrestartup.co.jp/
Company name: SUSHI TOP MARKETING Co., Ltd.
Address: 1st floor, Yusen Building, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo Representative: Daisuke Tokunaga, Representative Director and CEO Established: October 29, 2021
Business content: NFT marketing support for companies
URL: https://www.sushitopmarketing.com/