[Habitto]
Build lifelong assets by starting with a savings account.
Strengthening of partnership between Habitto and GMO Aozora Net Bank provides more options for opening accounts
*Habitto*
Press release: August 23, 2024
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Build lifelong assets by starting with a savings account.
Strengthening of partnership between Habitto and GMO Aozora Net Bank provides more options for opening accounts
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With the purpose of “eliminating money anxiety,” Habitto supports young Japanese generations to develop asset-building strategies and develop good money habits. Habitto carefully selects the countless financial products available in the world, makes them easy to understand, and provides them with personalized advice. *
Habitto and GMO Aozora Net Bank have recently entered into a business partnership agreement to display Habitto advertisements on GMO Aozora Net Bank’s website. As a result, from August 21, 2024, a special page will be displayed on the Habitto website that allows you to seamlessly open a Habitto account (Habitto branch of the bank) via an advertising banner posted on the GMO Aozora Net Bank website. Masu. We have strengthened the partnership between the two companies so that more customers can discover and utilize Habitto’s unique favorable interest rates and services that support asset building plans that look at your entire life beyond savings accounts.
What is Habitto’s offer?
Targeting the younger generation*1, Habitto provides a one-stop app offering financial products from trusted partners in Japan and advice optimized for each individual’s situation from advisors. Use of the advice service is completely voluntary and there will be no push or sell on financial products.
■GMO Aozora Net Bank Habito Branch, a savings account created through a BaaS partnership with GMO Aozora Net Bank, offers the highest interest rate in Japan at 0.3%
(Up to 1 million yen, before tax)*2
■Investment trusts and insurance products from carefully selected alliance partners*3
■Personal asset building advice from a qualified FP
*1 Habitto’s services are targeted at people aged 18 to 54.
*2 Researched by Habitto on July 17, 2024. From October 1, 2024, the interest rate will be 0.4% (up to 1 million yen, before tax) *3 Investment products are partnered with Saison Investment Trust, insurance products are partnered with Lifenet
For people who are aware of interest rates, we offer long-term asset building strategies that go beyond deposits and savings.
Japan has been in an era of zero interest rates for a long time, and many young people have forgotten that interest rates exist. Meanwhile, customers who are interested in GMO Aozora Net Bank’s savings account are smart people who see the benefits of online banking’s convenience and low cost. At Habitto, we want these people to realize the importance of rising interest rates and put their money to work even in risk-free savings accounts. The three steps of asset building are “save,” “increase,” and “prepare for risk.”
This strengthened partnership will help customers who have already started or are about to start the first step of saving, take the next step and create an asset formation plan that takes a broader view of their lives. This is a great opportunity for you to learn about Habitto’s services.
* CEO Sam Ghiotti said the following about this strengthened partnership: *
“When launching Habitto, we chose GMO Aozora Net Bank, which we felt was the best BaaS provider in Japan, as the best partner for our dynamic business. We are excited to further deepen our relationship with Chairman Kaneko and his team, who have supported us, and to offer Habitto products within the GMO Aozora Net Bank ecosystem.”
Habitto will continue to strive to develop products and services to eliminate financial worries among young people.
* Habitto Co., Ltd. * Official website https://www.habitto.com/ X https://x.com/habitto_jp
Instagram https://www.instagram.com/habitto_japan/
TikTok https://www.tiktok.com/@habitto_japan
Download the Habitto app
*About Habitto*
Habitto is “End Financial Anxiety |
We are a “digital bank that advises”, a financial platform that provides everything from savings, investment, insurance, and advice, with the purpose of “eliminate money worries”. We support the money strategies of the young generation with Japan’s highest deposit interest rates, debit/cashback, and free personal advice.
Habitto was founded by Samantha Ghiotti, an Italian venture capitalist turned fintech executive, and Liam McCance, a serial entrepreneur from Australia. It started as SJ Mobile Lab Japan Co., Ltd. in November 2021, and in March 2023, the company name was officially changed to Habitto Co., Ltd.