[Fancomi] Short movie marketing company WAND establishes creator MCN “LUMOS Shorts” specializing in YouTube shorts
*Fancom*
Press release: August 23, 2024
**
Short movie marketing company WAND establishes creator MCN “LUMOS Shorts” specializing in YouTube shorts
*Started providing promotion support through creator network specializing in YouTube shorts*
Fan Communications Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Koji Ninomiya), which operates a prosumer support business.
WAND Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO) is a
consolidated subsidiary of Tokyo Stock Exchange (Prime Market: 2461) and provides specialized marketing support for the music and entertainment industry and a corporate project platform for
approximately 5,000 short video creators. President and CEO: Yuichi Kurosaki, hereinafter referred to as “WAND”, pronunciation: WAND, https://thewand.jp/) is an influencer network “LUMOS” specializing in YouTube Shorts.
We established “Shorts” and began providing marketing support on the platform.
[About “LUMOS Shorts”, an MCN specializing in YouTube short creators] Approximately 150 creators are participating in the network through monetization support centered on introducing tie-up projects for creators active in YouTube shorts.
・Provided monetization support to 150 YouTube Shorts creators
・Provide YouTube short marketing support and casting to corporations using the short movie marketing knowledge cultivated by LUMOS
・We provide full-funnel YouTube marketing that goes beyond YouTube shorts and includes promotional support and advertising operations using the YouTube shopping function, utilization of the community section, channel operation support, etc.
* ■“LUMOS
If you are a creator who would like to participate in “Shorts” or a short video creator who would like to work on a corporate project on YouTube Shorts, please apply below. *
* *Even if you do not have a YouTube short account yet, you can apply. * https://forms.gle/T4pJ8aqxRmQ2UrMN7
[Environment surrounding YouTube Shorts]
At WAND, we utilize our unique know-how and knowledge through the operation of a project platform for approximately 5,000 short video creators.
We already provide a lot of marketing support on Shorts.
■For requests for materials or inquiries regarding this matter, please click here: https://thewand.jp/contact
■Representative email: info@thewand.jp
[What you can achieve with LUMOS Shorts]
WAND (https://thewand.jp/
) is one of Japan’s largest creator MCNs, “LUMOS” (
https://lumos.co.jp/) and the closed platform “LUMOS” that can realize UGC creation on a large scale at low cost.
BUZZ is an influencer marketing company that operates “BUZZ”.
* With the establishment of LUMOS Shorts, WAND has announced the following YouTube
We will start offering an influencer marketing package for shorts. *
・Bullet-casting: By creating a large number of micro-influencer UGC, we support virality starting from the short video format.
・Casting: One-stop support from planning to casting for promotions using YouTube Shorts influencers
・Account operation: Supporting the development and monetization of YouTube channels, such as short video account operation and YouTube Shopping operation.
・Advertisement operation: Providing advertisement operation starting from short video format
Click here for details:
https://prtimes.jp/main/html/rd/p/000000020.000098701.html
■For requests for materials or inquiries regarding this matter, please click here: https://thewand.jp/contact
■Representative email: info@thewand.jp
* [Summary of promotional support options for YouTube shorts] * * ▼Beauty/cosmetics products*
WAND is a specialized label “LUMOS” that carefully selects influencers who are good at beauty videos.
We operate “BEAUTY”. We can provide full-funnel support for
comprehensive marketing of consumer goods and beauty cosmetics products across media.
▼YouTube Shopping
Source: YouTube
Use the shopping function of
(https://support.google.com/youtube/answer/12257682?hl=ja)
By linking an e-commerce site such as Shopify to your channel, you can provide your users with a seamless purchasing experience on YouTube. In addition to operating YouTube accounts, we also provide support for the introduction and operation of Shopping.
*For consultation regarding implementation support, please contact us using the contact information below.
■For requests for materials or inquiries regarding this matter, please click here: https://thewand.jp/contact
■Representative email: info@thewand.jp
[Logo material]
Please feel free to use it according to your needs.
[Other services provided by WAND Co., Ltd.]
▼Create natural viral videos instantly with guaranteed number of posts/FW! “Gifting together”
▼ Divide the rewards based on the buzz level! “BuzzChalle” creates large amounts of UGC linked to performance rewards
▼ Boost your viral UGC posts creatively with ads! 『BUZZ CREATIVE AD』 ▼From Japan, TikTok is selling all over the world! “Overseas casting” ▼Other SNS marketing services (account management agency/advertisement operation/Instagram/YouTube casting/effect production, etc.)
[About WAND Co., Ltd.]
* ■WAND Co., Ltd.*
With the mission of “A magic wand for everyone,” WAND Co., Ltd. operates “LUMOS”, a network of approximately 5,000
TikTok/Shorts/Reels creators, and a project marketplace app for creators, “LUMOS”.
BUZZ is an influencer marketing company that provides marketing support specifically for the music industry.
Location: Aoyama Diamond Building, 1-1-8 Shibuya, Shibuya-ku, Tokyo Representative: Yuichi Kurosaki
Established: October 31, 2021
Capital: 20,007,400 yen (including capital reserves)
Company website: https://thewand.jp/
Group: From June 2024, our company became a group company of Fun Communications (listed on TSE Prime).
■About inquiries
WAND Co., Ltd. Public Relations Officer
Email address: info@thewand.jp
Material request/inquiry form: https://thewand.jp/contact
[About Fan Communications Co., Ltd.]
Fan Communications < https://www.fancs.com/
https://www.a8.net/ We operate sites such as https://seedapp.jp/ and plan and propose cost-effective advertising promotions that have visible results.
Address: Aoyama Diamond Building, 1-1-8 Shibuya, Shibuya-ku, Tokyo 150-0002 Establishment date: October 1, 1999
Representative: Koji Ninomiya, Representative Director and President Capital: 1,173.67 million yen (as of June 30, 2024)
*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of each company.