New Balance Japan Co., Ltd.
-Event Report- New Balance, Nagasaki Stadium City, and Nagasaki Veruca Sports held a joint presentation aimed at regional revitalization through the power of sports.
New Balance opens new store in Nagasaki Stadium City and becomes Japan’s first supplier to B.LEAGUE member Nagasaki Veruca
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New Balance Japan Co., Ltd. (Representative Director and President: Shinichi Kubota), Regional Creation Nagasaki Co., Ltd. (Representative Director and President: Hideki Iwashita), and professional basketball club Nagasaki Veruca Co., Ltd. (Representative Director and President and GM: Takuma Ito) announced in October A joint press conference was held today, August 23rd (Friday) at “THE CLUB NAGASAKI” on the top floor of Stadium City Hotel Nagasaki in Nagasaki Stadium City, which is currently under construction and will have its grand opening on the 14th (Monday). The company gave a presentation on regional
revitalization through sports.
opening movie
First, the three companies aired an opening movie commemorating their efforts to revitalize the region through sports.
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=ETDU8XTa-7k] NewBalance×Nagasaki Stadium City
“I want to create a place where people can feel excited through sports and entertainment.”
Regional Creation Nagasaki Co., Ltd. Representative Director and President Hideki Iwashita
[Image 2: https://prtimes.jp/i/29460/1229/resize/d29460-1229-b33e762978DCB-1.jpg &s3=29460-1229-F6D1156D6C73FBEE3FBEE3FBEE3FBEE3FB89B092
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Next, President Hideki Iwashita took to the stage to explain the development overview and outlook for Nagasaki Stadium City, which will have its grand opening on October 14, 2024.
President Hideki Iwashita said, “Nagasaki Stadium City, which will open soon, is being developed based on the idea that “we want a place that creates extraordinary fun to become a part of everyday life.” It will feature facilities such as a soccer stadium close to the pitch, an arena where you can watch sports and concerts, a shopping mall full of fun to eat, learn, and play, Japan’s first soccer stadium view hotel, and one of the largest offices in Nagasaki Prefecture. With New Balance’s participation, we believe there will be synergies not only in sports but also in fashion and culture, as more and more people want to visit, live, and work in Nagasaki, and everyone will be proud of Nagasaki. We aim to become a place filled with excitement.” New Balance, located at the intersection of sports and culture, is working to revitalize the Nagasaki region through sports.
New Balance Japan Co., Ltd. Representative Director and President Shinichi Kubota
[Image 3: https://prtimes.jp/i/29460/1229/resize/d29460-1229-3636dc6c08137668acb9-1.jpg&s3=29460-1229-31f8814ed0e54731d8d704ef5f96edfd-3900×2600.jpg] Next, New Balance Japan President Shinichi Kubota took to the stage and announced that New Balance will be opening a new store in Nagasaki Stadium City and will become Japan’s first B.LEAGUE partner as an official supplier of Nagasaki Veruca.
Kubota said, “Since our founding in 1906, New Balance has aimed to bring about and support positive change in communities around the world through sports and craftsmanship. New Balance is pleased to announce the opening of their official store in Nagasaki Stadium City. In addition to opening the store, we will become the official supplier of the B.LEAGUE team Nagasaki Veruca.In Nagasaki Stadium City, where sports are closely connected to daily life, we will open a store with the concept of “communication” and support the club, allowing us to become a part of the basketball scene. By collaborating with stores and professional sports to hold community-based events, New Balance aims to create a form of “regional revitalization through sports.” ” he said.
Inspiring Nagasaki through basketball. Become a team that the local community can be proud of.
Nagasaki Veruca Co., Ltd. President and GM Takuma Ito, Nagasaki Veruca Player Hiroharu Takahira
[Image 4: https://prtimes.jp/i/29460/1229/resize/d29460-1226fa431351848df4a9-1.jpg &s3=29460-1229-b495bbb727a2363D9E0F0895AC 83b61c4-3900X2600.jpg] Nagasaki Verca President Takuma Ito explained his thoughts on regional revitalization that spreads through sports.
President Ito said, “In the fourth year since the opening of Nagasaki Stadium City, which will be a decisive year for Nagasaki Veruca, we have transformed from a Nagasaki basketball team to one of Japan’s leading sports entertainment groups. Nagasaki Veruca’s slogan is ‘HAS IT! SPEEDY, INNOVATIVE, TOGETHER), we will co-create with the local community, partner companies, and fans.The club invites children from remote islands who are disadvantaged due to distance to games. We are conducting activities such as VCDP (Velca Coaching Development Program) to develop youth and young coaches, and we would like to work with New Balance to develop the potential of the children who will lead the next generation. We announced the design of the uniform at the new system presentation. We hope you look forward to it, as it is the best in terms of appearance and functionality.”
[Image 5: https://prtimes.jp/i/29460/1229/resize/d29460-1229-b53807d01db85ee12adb-1.jpg&s3=29460-1229-ae16cf6a9a705021beb85ed02cc7f606-3900×2600.jpg] At the end, Nagasaki Verca player Hiroharu Takahira took the stage and announced his thoughts on Nagasaki and his expectations for the efforts of these three companies.
Takahira said, “I am very happy to be able to compete with New Balance as a uniform supplier this season when Nagasaki Stadium City opens.As a professional player, I am thinking not only about basketball, but also about what I can do to help the children who will carry the future. We are inviting children from orphanages to games to help them learn about basketball, and we will be working with New Balance to create opportunities for children to play basketball by providing basketball rings to facilities that cannot play basketball. I would like to carry out further activities that expand the possibilities of the future.”
New Balance Nagasaki Stadium City store details
[Image 6: https://prtimes.jp/i/29460/1229/resize/d29460-1229-efa52ae0d80fae159eba-0.jpg&s3=29460-1229-97588e7e230f190f3ba1a840e19343b2-3900×1937.jpg] At New Balance Nagasaki Stadium City, we place people, not products, at the center of the store. We have created a space centered around a community circle symbolically installed in the sales floor, and designed it to naturally foster communication between staff, customers, and each other. This store aims to bring people together to find their own style while gaining inspiration from each other. By displaying a mix of footwear and apparel, you can enjoy shopping while imagining the scenes in which you would use the product in your daily life.
Name: New Balance Nagasaki Stadium City
Address: 3rd floor, SOUTH Building, Nagasaki Stadium City, 7-1 Saiwai-cho, Nagasaki City, Nagasaki Prefecture
Business hours: 10:00-20:00
Phone number: To be determined
Store URL: https://company.newbalance.jp/store/official-store/nagasaki Opening: October 14th (Monday/Holiday)
▼ About New Balance Headquartered in Boston, Massachusetts, since its founding in 1906, New Balance has been dedicated to empowering people and creating positive change in communities around the world through sports and craftsmanship. New Balance employs 9,000 people worldwide and reported global sales of $6.5 billion in 2023. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, England. New Balance’s MADE in U.S.A. footwear has over 70% domestic production and accounts for a portion of our U.S. sales. For more information on New Balance, please visit
https://shop.newbalance.jp.
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[General customers] New Balance Japan Co., Ltd. Customer Service Office 0120-85-7120