[magicnumber Co., Ltd.] Commemorating the release of the new series of balance care brand “hiritu”! Brand’s first POP UP
STORE & special event held
*magicnumber Co., Ltd.*
Press release: August 23, 2024
**
Commemorating the release of the new series of balance care brand “hiritu”! Held the brand’s first POP UP STORE & special event *Special event to commemorate the release of the “Aurora Series” limited to 5 days from August 30th (Friday) to be held from August 28th, 2024 (Wednesday)*
magicnumber Co., Ltd. (Head office: Minato-ku, Tokyo)
The balance care brand “hiritu” developed by “Hiritu” will pre-release the “Aurora Series”, which provides the highest gloss in the history of the series*1, from August 30th (Friday).
To commemorate the release, the brand’s first solo POP UP will be held at @cosme OSAKA
STORE will be held for one week only from August 28, 2024 (Wednesday) to September 3, 2024 (Tuesday). A special expansion of the new series “Aurora” will be held for 5 days from August 30th (Friday) to September 3rd (Tuesday). During the event period, all visitors *2 will be given a 1-day trial to try “hiritu”, and only purchasers will be able to purchase POP.
We also have special gifts available only for UP.
In addition, on Saturday, August 31st, we will hold an event where popular members of “Merupuchi”, which has gained overwhelming support from teenagers, will visit the store. Please take this opportunity to visit us.
hiritu official website
*About the new product “Aurora Series”*
*The highest gloss in the history of the series* *1*! For dazzling hair that will make you fall in love*
W approaches the surface and inside of the hair to create a dazzling shine by adjusting the light reflecting surface. Furthermore, by suppressing and maintaining the “floating hairs” that impede beautiful shine, we aimed for a smooth finish that runs smoothly through your fingers.
Enjoy the dignified and impressive scent of “cassis and patchouli”. *POP UP STORE overview*
* hiritu @cosme OSAKA POP UP STORE *
Event period: August 28, 2024 (Wednesday) to September 3, 2024 (Tuesday) Business hours: 10:30-20:30
Venue: @cosme OSAKA (Pop-up space, 3F Lucua Ile, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka)
* ■POP UP STORE visitor-only gift campaign *
*You can choose your favorite series of sachets.
* [hiritu official Instagram or X]*
・Follow me
[One shampoo and treatment sachet will be given away]
・Follow & post your POP UP status
[2 shampoo and treatment sachets will be given away]
*Posting conditions: Post with the specified hashtag on Instagram “Feed” or X “Post”
*You can choose your favorite series of sachets.
・Purchase hiritu products over 3,000 yen (tax included)
[One sachet of shampoo and treatment and a collaboration candy between “PAPABUBBLE” and hiritu will be presented]
* hiritu x Merupuchi collaboration held! *
* [Merupuchi visit & instax photo shoot event] *
If you purchase “hiritu” products worth 1,000 yen or more (tax included), you will have a chance to take a photo with 3 Merupuchi members!
* ■How to participate *
@cosme from August 28th (Wednesday) to August 31st (Saturday) The first 150 people who purchase 1,000 yen (tax included) or more of “hiritu” products at OSAKA will receive a numbered ticket for the check event.
*Exchange the numbered ticket for the check event with your purchase receipt. *First come first served. Ends as soon as it runs out.
* ■Instax photo session date and time *
Saturday, August 31, 2024 12:00-16:45
*We will inform you of the meeting time when you receive your numbered ticket. You cannot specify the shooting time.
*Only one numbered ticket can be distributed per transaction. *Admission may be restricted depending on the congestion situation.
* ■Visiting members *
* Mahoko *
Actress, model, YouTuber and various places
An active multi-influencer.
SNS followers are also rapidly increasing.
*Minatsu*
Appeared on the popular love reality show,
Popular among Generation Z, whose popularity on SNS has skyrocketed Model influencer.
*Ririka*
The average number of views on TikTok is over 1 million times. Must have at least 1,000 comments
A charismatic presence.
* ■What is Melpuchi? *
A YouTube channel where members of elementary, junior high and high school students share trends among teenagers with the concept of “Let’s start being cute!” She boasts one of the most popular YouTube channels in Japan among her peers, and has received attention from various fields including TV, commercials, magazines, and appearances at major fashion events.
The two participants this time, Mahoko and Minato, are scheduled to graduate from Merupuchi in October. A rare chance to take a photo with the three of them.
*What is hiritu*
“hiritu” is the golden ratio of beautiful hair *3
A balance care brand that focuses on [protein, water, and oil].
Keep your hair conditioned and beautiful with our unique balanced care formula. It leads to easy-to-manage, honest hair.
*Aurora series list*
* [Aurora Series] *
・Hiritsu Balance Repair Shampoo Aurora
Main unit: 410mL 1,650 yen (tax included) / Refill: 350mL 1,320 yen (tax included)
・Hiritsu Balance Repair Hair Treatment Aurora
Main unit: 410g 1,650 yen (tax included) / Refill: 350g 1,320 yen (tax included) ・Hiritsu Balance Repair Hair Oil Aurora
98mL 1,650 yen (tax included)
・Hiritsu Balance Repair Hair Milk Aurora
98mL 1,650 yen (tax included)
・Hiritsu Balance Repair Shampoo Treatment Aurora 1DAY Trial
Shampoo 10mL + Treatment 10g 132 yen (tax included)
*List of existing products*
* [Smooth Series] *
・Hiritsu Balance Repair Shampoo Smooth
Main unit: 410mL 1,540 yen (tax included) / Refill: 350mL 1,210 yen (tax included)
・Hiritsu Balance Repair Hair Treatment Smooth
Main unit: 410mL 1,540 yen (tax included) / Refill: 350mL 1,210 yen (tax included)
・Hiritsu Balance Repair Hair Oil Smooth
100mL 1,540 yen (tax included)
・Hiritsu Balance Repair Serum Mist Smooth
150mL 1,595 yen (tax included)
・Hiritsu Balance Repair Shampoo Treatment Smooth 1 DAY Trial Shampoo 10mL + Treatment 10mL 121 yen (tax included)
* [Moist series] *
・Hiritsu Balance Repair Shampoo Moist
Main unit: 410mL 1,540 yen (tax included) / Refill: 350mL 1,210 yen (tax included)
・Hiritsu Balance Repair Hair Treatment Moist
Main unit: 410mL 1,540 yen (tax included) / Refill: 350mL 1,210 yen (tax included)
・Hiritsu Balance Repair Hair Oil Moist
100mL 1,540 yen (tax included)
・Hiritsu Balance Repair Serum Mist Moist
150mL 1,595 yen (tax included)
・Hiritsu Balance Repair Shampoo Treatment Moist 1 DAY Trial
Shampoo 10mL + Treatment 10mL 121 yen (tax included)
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*1 Comparison of in-house series *2 Follow hiritu official SNS to receive it *3 Ratio composition inside hair that is generally said to be beautiful