[Strider Japan] Let’s ride limited colors at popular festivals all over the country this year! Strider Japan and SMILEKIDS
The second stage of collaboration by GROUP has been decided! *Strider Japan*
Press release: August 23, 2024
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Let’s ride limited edition colors at popular festivals all over the country this year! The second stage of collaboration between Strider Japan and SMILEKIDS GROUP has been decided!
Strider Japan has released the special earth-colored Strider “SAFARI”, which was created with the concept of “playing with nature”, as a model celebrating the 15th anniversary of its arrival in Japan. Continuing from last year, SMILEKIDS Co., Ltd. operates nursery schools based on the concept of “Learn through play!” and operates kids areas at outdoor music festivals and amusement facilities nationwide.
We have decided to collaborate with GROUP.
“We want people to experience the limited edition model at a festival venue full of nature.”
This collaboration was started with such thoughts in mind.
This limited series has a color scheme that is perfect for families who are crazy about camping and other outdoor activities.
The experience of courageously running freely through nature is sure to be a special experience for children. And this year’s limited SAFARI color, which looks great with colorful outdoor coordination, is sure to lift the spirits of festival-loving families! !
Focusing on the importance of kids areas at festival events aimed at adults, This is a special test drive event that provides a fun learning environment for children.
Now, let’s go on an adventure with Strider.
About the limited test ride “SAFARI”
“SAFARI” was produced as a commemorative limited edition color to commemorate the 15th anniversary of Strider’s arrival in Japan. Based on the concept of “Play with Nature”,
You can take a test drive on a special strider with earth colors that blends in with living close to nature.
“SAFARI” will be on sale for a limited time in 2024, so you will only be able to test drive “SAFARI” at the festival venue in 2024. SAFARI special site
Exhibition event (planned)
1.SWEET LOVE SHOWER2024
https://www.sweetloveshower.com/2024/index.html
Dates: August 30th (Friday), August 31st (Saturday), September 1st (Sunday) Location: Yamanakako Exchange Plaza, Yamanashi Prefecture
479-2 Hirano, Yamanakako Village, Minamitsuru District, Yamanashi Prefecture 2.New Acoustic Camp 2024
https://newacousticcamp.com/
Date: September 14th (Sat) and 15th (Sun)
Location: Minakami Kogen Resort 200 (Two Hundred), Minakami-cho, Tone-gun, Gunma Prefecture
6152-1 Fujiwara, Minakami-cho, Tone-gun, Gunma Prefecture
3.DANNER CAMP2024
https://jp.danner.com/topics/danner-camp-2024/index.html
Dates: October 12th (Sat) and 13th (Sun)
Location: Rising Field
2129 Nagakurayama National Forest, Karuizawa-machi, Kitasaku-gun, Nagano Prefecture
4.LIVE AZUMA
https://liveazuma.jp/
Dates: October 19th (Sat) and 20th (Sun)
Location: Azuma Sports Park
1, Sawara Shinjijo, Fukushima City, Fukushima Prefecture
Cumulative sales exceed 4 million units in 25 countries around the world! “Strider” product overview
STRIDER(R) is the only running bike loved by over 4 million children in 25 countries around the world. Unlike tricycles or bicycles with training wheels, the Strider is a vehicle that children intuitively balance and control themselves. That’s why children can naturally acquire a sense of balance, strengthen their core, and satisfy their curiosity between the ages of one and a half and five, when their minds and bodies grow significantly.
Official website: https://www.strider.jp/
■Company overview
Strider Japan (Ampus Co., Ltd.)
Location: 4F, 4-5-7 Koenji Minami, Suginami-ku, Tokyo
Representative: Kazutsugu Okajima, Representative Director
Established: January 1998