[Cooking expert Ryuji x Izakaya’s first collaboration] “Sake Scum” Ryuji presents “Limit!” Sake Kuzu Sakaba” will open simultaneously in 33 “Kyushu Netsuchuya” stores nationwide!
*DD group*
Press release: August 23, 2024
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[Cooking expert Ryuji x Izakaya’s first collaboration] “Sake Scum” Ryuji presents “Limit!” Sake Kuzu Sakaba” will open simultaneously in 33 “Kyushu Netsuchuya” stores nationwide!
*A fusion menu of “Buzz Recipe” and “Izakaya” is now available, even if the sales start is postponed significantly!
With love to the “sake scum” who love alcohol so much that they end up reaching their limit… Ryuji is holding a limited-time event with a serious challenge *
http://www.diamond-dining.com/sakekuzusakaba/
Diamond Dining Co., Ltd., a consolidated subsidiary of DD Group Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Matsumura) The 33 “Kyushu Netsuchuya” stores in Tokyo, Kanagawa, Saitama, Osaka, Kyoto, and Hyogo, operated by Atsuhisa (hereinafter “Diamond Dining”), offer “Limited Cuisine” with a selection of “dishes that go well with alcohol” devised by culinary expert Ryuji. ! “Sake Scum Bar” will be open inside the “Kyushu Netsuchuya” store for a limited time from August 26th (Monday) to November 15th (Friday).
* http://www.diamond-dining.com/sakekuzusakaba/*
Implementation background and history
A cooking expert who captured the hearts of the nation with his simple yet delicious “buzz recipes” that can be made with just common household ingredients without using anything special.
Ryuji. The number of subscribers to the YouTube channel “Cooking Expert Ryuji’s Buzz Recipes” is 4.8 million, and the total number of followers including SNS is 1020.
Everyone knows that he is popular as a cooking expert, having won the Recipe Book Award.
However, this time, unlike the side he shows on TV, he is a
self-proclaimed “alcohol scum”*
On social media, Ryuji, who loves alcohol, is always on display, and he has recreated the “best sake ate” carefully selected for “Sake Scum” at an izakaya where you can’t help but drink too much alcohol.
What is this izakaya? The 3 signboards say “Saba Sashi”, which serves fresh mackerel swimming in the restaurant’s aquarium as sashimi, “Teppanyaki Gyoza”, which is chewy, crunchy, and juicy, and “Motsunabe”, which uses juicy giant fresh offal. Mainly in Tokyo, including the Kansai area*
“Kyushu Netsuchuya”* has 33 stores.
So why did Ryuji and Izakaya team up?
It’s hard to make contact with young people who have become so weary of drinking alcohol. This was Kyushu Netsuchuya’s post-corona challenge. This is an issue not only for Kyushu Netsuchuya, but for the entire industry.
So, not just because I run an izakaya, but because I truly love the izakaya culture, * “Drinking alcohol with others at an izakaya is fun!” *
I want to convey this to more generations.
The person we focused on was Ryuji, a culinary expert who has a wide range of fans, from men and women of all ages, from otakus to housewives. Ryuji’s*
I fell in love with the way he expressed his passion for alcohol and food that goes well with it.* “Limit! We have decided to open “Sake Scum Bar” inside an izakaya.
While proposing a new way to enjoy an izakaya that is a fusion of “Buzz Recipe” and “Izakaya,” you can enjoy it with like-minded friends without worrying about the timing, when you are tired from work, when you are depressed, when you are happy, when you are sad, etc. When you want to share your feelings, you can become a “drinking scumbag”*
We would be happy if you could reconfirm that “Izakaya drinking is really fun” and suggest Japan’s unique “Izakaya” culture and “The fun of izakaya” to as many people as possible*.
Development secrets
The first tasting event was Ryuji, a culinary expert who is attracting attention from the public.
The story begins with a conflict between two experienced chefs at a pub who cannot give up on each other. The staff watching must have wondered, “Will this collaboration really come to fruition?” as they watched the various opinions and lively exchanges that could only happen between professionals.
Although it is a menu for “sake scum”, Ryuji is too serious about “tasting the best sake”*, and inspired by this idea, we took on the challenge of the second tasting event.
The menu was completed after a long delay in sales and repeated improvements. Will the collaboration menu be completed? ?
Implementation overview
■Event name: “Limit! Sake scum bar”
■Implementation period: Approximately 3 months from August 26, 2024 (Monday) to November 15, 2024 (Friday)
■Implementation details:
1. Culinary expert Ryuji offers 8 types of collaboration menus 2. Order the collaboration menu + answer the survey to reach your limit! Sake Scum Bar” original sticker present
3. Life-sized panels installed in all stores
■Implementing stores: https://www.dd-holdings.jp/brands/nechuya/ ■Event special site: http://www.diamond-dining.com/sakekuzusakaba/ ■YouTube: https://youtu.be/vRiJsszkrH4
1. Collaboration menu
At first glance, the menu may seem familiar to you as a standard at an izakaya, but in Ryuji’s hands, it turns into an exquisite dish that defies imagination. Furthermore, if you enjoy it along with the development story packed in the video, it will be even more delicious! * [Complete reproduction! Ryuji Supreme Series]*
Ryuji has selected “menus that will make you want to drink even more and make you unable to stop” from among the popular menus on “Buzz Recipe”!
Supreme fried chicken 780 yen (tax included)
[Taste comparison] Supreme potato salad & Netchuya potato salad 750 yen (tax included)
[Using serious spices] Spice Yakisoba 900 yen (tax included) [West Japan store only] Supreme grilled gyoza 1,200 yen (tax included)
[Collaboration limited! First public special menu】
The first menu has been created with a new recipe just for this occasion. There are a total of 5 types of menu items exclusive to Kyushu Netsuchuya that are not published as recipes.
Horse sashimi carpaccio 1,580 yen (tax included)
[East Japan store only] Stewed pork tongue with guinea salt 980 yen (tax included)
Fried bonito Tatsuta, red ginger tartar sauce, 1,000 yen (tax included) Seared bonito rare steak style 1,280 yen (tax included)
Supreme green onion salt baguette 850 yen (tax included)
2. Event limited sticker present
During the period, those who order one or more items from the collaboration menu at participating stores, scan the QR code on the table, and respond to the questionnaire will receive the “Limit!” We will randomly give away one of four types of event-limited stickers for “Sake Scum Bar”.
*Since the number is limited, distribution will end as soon as it runs out. *You cannot choose the type. Thank you for your understanding. * 3. Chef life-size panel *
Life-sized panels were installed at each of the 33 stores. “limit! Please take a photo to commemorate your visit to Sake Scum Bar.
Cooking researcher Ryuji profile
Cooking researcher. Born in Chiba City in 1986. Twitter and YouTube The cooking videos and recipes that are updated daily are very popular because they are “easy, fast, and delicious.” YouTube
The number of subscribers to the channel “Cooking Expert Ryuji’s Buzz Recipes” is 4.8 million, and the total number of followers including SNS exceeds 10.2 million. 2020
“A horse that can ruin a human with one bite!” Won the 7th Cooking Recipe Book Award for Ryuji-style Devil’s Recipe (Lights Publishing). 100 classic dishes for 2022
He won the 9th Cooking Recipe Book Award for “Ryuji Style Supreme Recipes” (Lights Publishing), which is a collection of recipes, and won 2
Honored for the second time. As a “cooking guy,” he is active in many fields to spread the joy of cooking for himself.
What is “Kyushu Netsuchuya”?
This is a Kyushu cuisine izakaya that focuses on carefully selected ingredients found in various parts of Kyushu and proud Kyushu cuisine, which are commonplace in Kyushu’s thriving izakaya restaurants, but are hard to find in Tokyo.
You can enjoy dishes such as “Katsu Bungo mackerel sashimi” and “Hakata bite-sized teppanyaki gyoza”, both of which are procured live about 1,000 km from Bungo Channel in Oita Prefecture, in a lively restaurant with a local feel that makes you feel like you are in the home of Kyushu. You can enjoy it.
https://www.dd-holdings.jp/brands/nechuya/ 25 stores in Kanto, 8 stores in Kansai, total 33 stores
*About details about this release*
https://prtimes.jp/main/html/rd/p/000001510.000007303.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=7303&release_id=1510