Ezaki Glico Co., Ltd.
The new commercial for “BifiX Yogurt Drink Type Gentle Sweetness” starring Haruka Ayase and Takaya Sakoda “BifiX Drink Appearance (Shopping Mall)” version will be released in advance on the website from August 26th (Monday)
Bifidobacterium BifiX and dietary fiber inulin produce more tantha (short chain) fatty acids
……
Haruka Ayase, the savior of tantha fatty acids, appears to Takaya Sakoda, who is struggling at a men’s clothing store in a shopping mall! ? Mr. Sakoda couldn’t help but feel “light” with the
deliciousness of the BifiX drink!
Ezaki Glico Co., Ltd. has released a “BifiX Yogurt Drink” that contains bifidobacteria BifiX that reaches the intestines alive and grows in the stomach, and the dietary fiber inulin, which serves as food for the bacteria, to produce more tantha (short chain) fatty acids. ” new commercial “BifiX Drink Appearance (Shopping Mall)” will be released on the website from August 26, 2024 (Monday). Continuing from last year, this new commercial features Haruka Ayase and Takaya Sakoda, who are active as actors, as commercial characters,
highlighting the appeal of “BifiX Yogurt Drink,” which can be easily drunk in any location or scene, including on the go. Draw.
[Image 1: https://prtimes.jp/i/1124/477/resize/d1124-477-6bc115ec4a96c69cecef-0.jpg&s3=1124-477-55d259a4e08f83fe5fe9c001b6906882-1131×636.jpg] From Ezaki Glico BifiX Yogurt “BifiX Drink Appearance (Shopping Mall)” edition When posting the above commercial/cut photo, please be sure to contact “Inquiries”.
New CM story
Mr. Sakoda is trying on a suit at a men’s clothing store in a shopping mall. His pants are probably too small, and he seems to be worried that the buttons won’t close. At that moment, Haruka Ayase suddenly appeared in the large vision in front of me. “BifiX Yogurt Drink” is in his hand as he calls out, “To you, Tansa.” Mr. Sakoda was surprised, thinking that he had been called out, but the next moment, Mr. Ayase, who was on the screen, suddenly appeared behind Mr. Sakoda. Mr. Sakoda was perplexed when he was offered BifiX Yogurt Drink, which produces tantha fatty acids, but when he tried it, he felt so light that he jumped at the deliciousness.
Thoughts put into the new CM
“BifiX Yogurt” is a yogurt that contains Bifidobacterium BifiX, which reaches the intestines alive and multiplies in the stomach, and the dietary fiber inulin, which serves as food for the bacteria, and produces tantha fatty acids.
This commercial focuses on the problem of not being able to close the buttons on clothes, which many people have faced at least once in their daily lives or when choosing clothes. Through Ms. Ayase’s cheerful expression and Mr. Sakoda’s light dancing performance, we hope that you will enjoy a light and healthy everyday life with “BifiX Yogurt Drink”, which produces tantha fatty acids.
[Image 2: https://prtimes.jp/i/1124/477/resize/d1124-477-0f33311f7e523b9b1fe4-0.jpg&s3=1124-477-83d4612c650f5a7dc72bc98c06e8a65c-1993×1123.jpg] Shooting episode
◇The shooting progressed smoothly from beginning to end. “I wanted it to go on forever!”
The shooting took place at an office building in Tokyo. The set is set in a commercial facility inside an office building, and the scene begins with Mr. Sakoda in a men’s clothing store worrying about the problem of not being able to close the button on his pants. The scene where Mr. Sakoda and Mr. Ayase meet is a scene where they hide from behind and reveal their faces. The scene was filled with a peaceful atmosphere as Mr. Sakoda suddenly appeared with a smile on his face. After taking the photo many times from different angles, the two of them looked embarrassed when they faced each other. Mr. Sakoda also commented in an interview after the show, “I had so much fun filming it that I wanted it to last forever.”
*Please refrain from extracting and using images.
“BifiX Drink Appearance (Shopping Mall)” (15 seconds) Storyboard
[Image 3: https://prtimes.jp/i/1124/477/resize/d1124-477-efb43bade0c26d221425-11.jpg&s3=1124-477-e4c3ac3198a2d99f6c78f8b58dc5c9eb-1018×613.jpg]
[Image 4: https://prtimes.jp/i/1124/477/resize/d1124-477-a1ab718d57f764811876-12.jpg&s3=1124-477-da6b298d749789e005b1515103a9959f-1021×617.jpg] Special interview with Haruka Ayase (partial excerpt)
Q: Please tell us about an episode that left an impression on you while filming a commercial.
There was a scene where he handed over the BifiX Yogurt Drink to Mr. Sakoda, but I was impressed by how many times he had to try and find the perfect angle to hand it over and the way Mr. Sakoda squeezed it. It remained.
Q: How about trying “BifiX Yogurt Drink”?
It’s so easy to drink and delicious that you can gulp it down. I also like that the bottle is small.
Q You were filming on a shopping mall set, but please tell me about a recent outing.
When I went to the basement of a department store for the first time in a while, I saw all sorts of fruits in the fruit corner, including pesticide-free strawberries and banpeiyu (banpeiyu), and I couldn’t help but linger there thinking they looked delicious and wanting to try them.
Q: Please let me know if there is anything you would like to start doing for your health.
I’ve been doing muscle training once a week, but I’ve been slacking off lately, so I’d like to get back into it again.
Special interview with Takaya Sakoda (partial excerpt)
Q: What was the most memorable episode during the commercial shoot? In the first cut, I played a middle-aged man with complicated feelings, but halfway through I was able to film a scene with Ayase-san, which was really fun (lol).
I think the goal (of the film crew) is to get an OK, but I wanted to continue shooting like this forever.
Q: How about trying “BifiX Yogurt Drink”?
I drank it many times! It’s easy to drink and delicious. After drinking it, tantha fatty acids will be active in your body! I hope so. Ever since I’ve been involved in photography, I’ve been buying it at the supermarket whenever I can find it.
I have also recommended it to my friends. The amount and taste are easy to drink, so please give it a try.
Performer profile
[Image 5: https://prtimes.jp/i/1124/477/resize/d1124-477-94919584bf9086812edb-0.jpg&s3=1124-477-6f9b1ecccb446abe55eaa8b3806aa12ee-341×343.jpg] Haruka Ayase
Born March 24, 1985/Born in Hiroshima Prefecture/Blood type: B Debuted in 2000.
After that, the dramas “Scream for Love in the Center of the World”, “Hotaru no Hikari”, NHK Taiga Drama “Yae no Sakura”, “Wife, Handle with Care”, “Stepmother and Daughter’s Blues”, “Heaven and Hell ~ Psycho na She has played the leading role and heroine in many works such as “Futari”, “Happy Flight”, “Oppai Valley”, “Umimachi Diary”, “Tonight at the Romance Theater”, and “Revolver Lily”.
[Image 6: https://prtimes.jp/i/1124/477/resize/d1124-477-eb03bd51a78aa48f1df5-0.jpg&s3=1124-477-926143632b272fc35664b35258037323-349×423.jpg] Takaya Sakoda
Born April 6, 1977/Kagoshima Prefecture/Blood type: O
After graduating from Hiroshima University’s Faculty of Education, he moved to Tokyo with the aim of becoming an actor.
After that, he appeared in the NHK taiga dramas “Sanada Maru”, “Saigodon”, “The 13 People of Kamakura-dono”, the drama “True Criminal Flag”, “Heaven and Hell – Two Psychos”, “My Family”, “VIVANT”, and the movie “ I don’t remember! He has appeared in numerous dramas, movies, and plays, including “Kinema no Kami” and “Kinema no Kami.”
New CM overview
[Table 2: https://prtimes.jp/data/corp/1124/table/477_1_618785c80b7156badc5d6d85804da480.jpg] Brand website
[Image 7: https://prtimes.jp/i/1124/477/resize/d1124-477-aa0ba6105194dc065c57-0.jpg&s3=1124-477-9c544fafd11d72a5ffff429abaabf508-1386×520.jpg] ■BifiX yogurt brand site: https://cp.glico.com/bifix/
Ezaki Glico’s Tantha fatty acid research
Tantha fatty acids are produced when intestinal bacteria such as bifidobacteria consume food such as dietary fiber in the large intestine, and are attracting attention as super substances that are good for the body. At Ezaki Glico, we are conducting research focusing on tantha fatty acids with the desire to help our customers maintain a healthy daily life through delicious and healthy eating habits. -Summary of research results-
Yogurt containing bifidobacterium BifiX and the dietary fiber inulin had a significantly higher amount of tantha (short chain) fatty acids after 48 hours of incubation compared to yogurt containing only lactic acid bacteria.
[Image 8: https://prtimes.jp/i/1124/477/resize/d1124-477-8a63bf67e9ddb476794f-13.jpg&s3=1124-477-2c3223b086ffaa8275b2b224ec1f7316-429×310.jpg] *Test overview: Conducted by Teijin Ltd. under the supervision of Shinji Fukuda, Specially Appointed Professor, Keio University Advanced Life Science Research Institute/Metagen Co., Ltd. President and CEO Shinji Fukuda. Yogurt containing only lactic acid bacteria and yogurt containing bifidobacterium BifiX and dietary fiber inulin were added to an “in vitro intestinal flora culture model” that artificially created an environment similar to the human intestine, and cultured for 48 hours. . All tests used our own samples.
Product overview
[Image 9: https://prtimes.jp/i/1124/477/resize/d1124-477-17ed4451847c926a230e-8.jpg&s3=1124-477-e5df7628395d4fa804b995f33e0860d7-790×582.jpg]
[Image 10: https://prtimes.jp/i/1124/477/resize/d1124-477-1b9692efb449f61e6855-9.jpg&s3=1124-477-1be279ea49e15b74d6bdfff6a6345057-788×566.jpg] *Shipment of fruit-type BifiX yogurt (refreshing aloe, gorgeous white peach, hand-picked strawberry, and mellow mango) is currently suspended due to a system failure.
From the perspective of stable supply, we are making decisions for each product and resuming shipments in stages.As soon as preparations are complete, we will announce the resumption of shipments on the Glico corporate website (https://www.glico.com/jp/). is scheduled to be posted.
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Glico customer center
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This article has been partially generated with the assistance of AI.