[STORY&Co., Ltd.] The second project after “100 My Licca” which gathered 50,000 likes.
“Licca-chan’s Upcycle Lab”, an experiential community where you can enjoy learning about sustainability, has started at public and commercial facilities nationwide!
*STORY&Co., Ltd.*
Press release: August 26, 2024
**
The second project after “100 My Licca” which gathered 50,000 likes. “Licca-chan’s Upcycle Lab”, an experiential community where you can enjoy learning about sustainability, has started at public and commercial facilities nationwide!
*Workshop will be held at Tokyo Toy Show 2024 from August 29th (Thursday) to September 1st (Sunday)*
STORY & Co., Ltd., which operates an experience sharing service (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Hosokawa) Taku (hereinafter referred to as “STORY&Co.”) will release
“Licca-chan’s Upcycle Lab” this fall, an experiential community where you can learn about sustainability while having fun with “Licca-chan” (sold by Takara Tomy Co., Ltd.). Prior to this, a workshop will be held at the Licca-chan corner of the Takara Tomy booth at the Tokyo Toy Show, which will be held from August 29th (Thursday) to September 1st (Sunday), 2024.
*Public release dates will be August 31st (Saturday) and September 1st (Sunday).
In “100 My Licca,” a project conducted last year to transform clothes scheduled for disposal into clothes for Licca-chan.
is not just about adding value to things that have nowhere to go, but also raising awareness and learning about upcycling.
The event held at Shibuya Hikarie was able to reach a wide range of generations through entertainment.
The event attracted 2,500 people. TV
The Instagram hashtag “#100mylicca” has received coverage from numerous media outlets, newspapers, etc., and has received
approximately 500 posts and feeds.
It has received over 50,000 likes (as of May 2023).
Due to the strong influence and amount of love that people participate through Licca-chan, this activity has been experienced by people all over the country.
“Licca-chan’s Upcycle Lab” was born with the idea of
“Licca-chan’s Upcycle Lab”.
Parents and children, friends, and community connected through Licca-chan. The connection through “100 My Licca”
At NewMake, we feel that the circle of smiles that has continued since our creation in 1967 must continue to weave into the future. What we need now to continue to protect the smiles of many people is to protect the earth.
Thinking about actions to take. To achieve this, we need everyone’s help, not just ours. your accent
tion brings a smile to someone’s face. Through Licca-chan, you can learn about sustainable practices while having fun.
Why not expand your circle of smiles in the future through Kumiai?
* ■About “Licca-chan’s Upcycle Lab”*
This is a community project that connects companies, schools, local governments, etc. through Licca-chan. From the workshop menu we provide, you can select a menu that is compatible with your client’s issues and needs, and hold the workshop in your location. We provide trial kits, announcement materials, etc. in advance, so you can quickly introduce the service without any hassle.
* ■What we can help you with at “Licca-chan’s Upcycle Lab”*
1.Providing a workshop menu
It is possible to hold workshops without the hassle of planning. 2. Attracting customers by offering experience events
It is possible to hold events where you can experience upcycling on a regular and continuous basis.
3. Providing necessary tools
By preparing in advance the tools that were originally required to be prepared when holding an event, you can immediately carry out the event without any time or effort.
* ■About the workshop menu*
We plan to offer a total of 5 types of menus, including skirt making and dress making, for everyone from children to adults to enjoy. We will update it from time to time according to seasons and trends. You can choose according to the challenges and needs of each region. * ■About the workshop at the Tokyo Toy Show 2024 Takara Tomy booth (Licca-chan corner)*
We will be holding a workshop where you can actually experience the menu planned to be developed at “Licca-chan’s Upcycle Lab”. Also, “100 My
A total of 18 Licca-chan dolls created by “Licca” will also be on display. Timing: August 29th (Thursday) to September 1st (Sunday), 2024 Workshop name: Let’s make an upcycled skirt for Licca-chan
Overview: We will create Licca-chan’s skirts that are easy to make using fabrics and ribbons that are scheduled to be discarded. Time required: 45 minutes
Target age: 6 years old and above
Details: https://licca.takaratomy.co.jp/event/toyshow2024/
Material cooperation: Bell Art Onda Co., Ltd.
* ■About contact information*
If you are interested in learning more about the initiative, please contact Licca-chan and the Upcycle Project Secretariat
(support@storyandco.co). We will respond within 3 business days.
* ■-About Licca-chan- (Publisher: Takara Tomy)*
LICCA-chan, which has been loved since its birth in 1967, has released products that embody children’s aspirations and dreams while always reflecting the times and trends, and will celebrate its 55th anniversary in 2022. In recent years, Licca-chan has been developing her brand with the aim of becoming a brand that is loved by adults who have lived with her through the ages, and has expanded her career as a celebrity. Licca-chan’s own SNS* has also become a hot topic. Masu. (*Number of followers on X (formerly Twitter) and Instagram as of the end of July 2024: approximately 230,000 total)
[Official website] https://licca.takaratomy.co.jp/
[Official SNS @bonjour_licca] https://x.com/bonjour_licca
https://www.instagram.com/bonjour_licca
[Official YouTube Channel]
“Licca-chan Official Channel” https://www.youtube.com/@Licca-chan_official
* ■About NewMake*
NewMake is a community that works together with people of different sizes and positions to solve many social issues that cannot be solved by one company or individual alone. Number of members is 1323 (as of July 2024)
A wide range of creators participated, including creators who make full use of various materials, and people who are interested in fashion, architecture, and space. Rather than using difficult words or a direct approach, we create an opportunity to “know”, which is the first real step toward being kind to the earth, through the
“discovery” hidden in the excitement and emotion gained through works and experiences.
* ■About Story and Company*
Since its founding in 2016, Story and Company has created various experiences and communities that create stories of encounter and change.
In addition to “NewMake,” there are many other businesses regardless of area or genre, such as “Crafco,” a manufacturing community aimed at regional revitalization, and “aeruOsaka,” which creates encounters and exchanges in the city of Osaka. We create and operate experiences and communities.
* ■Company profile*
Trade name: Story and Company Co., Ltd.
Representative: Representative Director Taku Hosokawa
Address: 3rd floor, Nippon Life Marunouchi Garden Tower, 1-1-3 Marunouchi, Chiyoda-ku, Tokyo
Established: 2016
Business content: Management of experience sharing site “AND STORY” and creative community “NewMake” URL:
https://storyandco.co/