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freee and SMBC Group’s Prali Town establish “In Group Co., Ltd.”

freee and SMBC Group’s Prali Town establish “In Group Co., Ltd.” *freee*
Press release: August 26, 2024
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freee and SMBC Group’s Prali Town establish “In Group Co., Ltd.” *Provides SaaS implementation support services and BPR consulting*

PRARITOWN Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Ryo Namiki, hereinafter referred to as PRARITOWN Co., Ltd., a member of the SMBC Group)
“Prari Town”) and Free Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Daisuke Sasaki, hereinafter “freee”) are jointly collaborating with Ingroup Co., Ltd. (Headquarters: Tokyo), which provides SaaS implementation support services and BPR consulting business. Founded in Chuo-ku, Tokyo, Representative Director: Kenichi Takada
(hereinafter referred to as “In Group”).
Inc. Group is scheduled to begin operations in late September. * ■Providing implementation support services that leverage the strengths of our abundant human resources and SaaS*
With the mission of supporting the digitalization of small and medium-sized enterprises, Prali Town has been providing digital services for corporations through over 2,000 customer consultations and information dissemination (content distribution such as seminars and events) since its establishment in May 2020. As a platform, we have provided digital services that help customers solve their problems and improve corporate value.
Freee’s mission is to “make small businesses the leading players in the world,” and we improve the back-office operations of over 530,000 users by providing integrated cloud ERP.
In addition, freee and Pralitown entered into a business alliance in August 2022 with the aim of promoting DX for companies, and using freee’s various products, they are promoting operational efficiency and DX for SMBC Group customers nationwide.
Among these, many customers want to consider digitalization and DX, but have issues such as “we don’t have the human resources in-house to make it happen” or “I don’t know where to start.” We realized this and continued to consider solutions. As one of the solutions, we have found it necessary not only to provide digital services, but also to support our customers from reviewing their business processes to implementing and utilizing services.
With the customer base of the SMBC Group, which has strengths in supporting customers’ growth strategies, and freee, which is a market leader in the back-office field in the SaaS industry and has a track record of supporting DX promotion for small and medium-sized enterprises nationwide, we are leveraging the domestic We will build a system to support our customers in achieving digitalization while addressing the real challenges facing industry.
* ■In Group’s business details*
Inc. Group will start its business with support services for the introduction of various freee products, and will provide this service to freee customers in addition to SMBC Group customers.
After that, we will provide “Introduction and establishment support” services for other SaaS services other than freee, “BPR consulting” that organizes and optimizes the current state of business processes of companies, and “BPO services” that undertake corporate accounting and human resources labor operations. We will consider developing and providing the following.
We will also consider partnering with regional financial institutions across the country that provide digitalization support for corporate customers, and accepting applicants for the purpose of developing human resources.
* ■Origin of In Group*

“Incloop” is a coined word that combines the initials and sounds of “Inclusive,” “Clue,” “Crew,” and “Loop.”
It has the meaning of allowing people with diverse personalities and experiences to respect each other and utilize their respective abilities to expand the circle of the ecosystem, get on the same boat as customers and business partners, and point out clues to the company’s growth through business. Masu.
* Overview of new company Ingroup Co., Ltd.*
Company name: Incloop, Inc. (English)
Representative: Representative Director Kenichi Takada
Shareholders: Pralitown: 85%, freee: 15%
Location: 5F, 1-3-4 Yaesu, Chuo-ku, Tokyo
Business content:
1.SaaS introduction and establishment support consulting
2.BPR (Business Improvement) Consulting and BPO (Administrative Outsourcing) 3. Collaborative projects with regional financial institutions, etc. related to the above
For inquiries regarding Inc. Group’s business, please contact us using the inquiry form on the Prali Town homepage below.
URL: https://www.plaritown.co.jp/
* ■Prari Town Co., Ltd. Company Profile*
Company name: Pralitown Co., Ltd.
Representative: Representative Director Ryo Namiki
Shareholder: Sumitomo Mitsui Financial Group: 100%
Establishment date: May 26, 2020
Location: 5F, 1-3-4 Yaesu, Chuo-ku, Tokyo
URL: https://www.plaritown.co.jp/
With the key message of “Let’s change tomorrow’s business starting from here,” Pralitown provides solutions through partnerships centered on SaaS. We will collaborate with regional financial institutions other than SMBC to realize the digitalization of domestic industry. * ■Free Co., Ltd. Company Profile*
Company name: Free Co., Ltd.
Representative: CEO Daisuke Sasaki
Establishment date: July 9, 2012
Address: 21st floor, Art Village Osaki Central Tower, 1-2-2 Osaki, Shinagawa-ku, Tokyo 141-0032
URL: https://corp.freee.co.jp/
-Back office basic knowledge useful for everyone from managers to staff- https://www.freee.co.jp/kb/
-Free Co., Ltd. latest job listings-: https://jobs.freee.co.jp/ freee’s mission is to “make small businesses the leading players in the world,” and we create an integrated management platform that allows anyone to run their business freely. As a SaaS cloud service originating from Japan, we will continue to provide “serious value” by building an open platform by collaborating with partners and financial institutions.