[Haagen-Dazs Japan Co., Ltd.] The first Japanese flavor is now available in the plant-based milk ice cream series! Fragrant roasted green tea and melty black honey GREEN
CRAFT (Green Craft) Mini Cup “Hojicha Kuromitsu” will be released for a limited time from September 3rd (Tuesday)!
*Haagen-Dazs Japan Co., Ltd.*
Press release: August 26, 2024
**
The first Japanese flavor is now available in the plant-based milk ice cream series! Fragrant roasted green tea and melty black honey GREEN CRAFT
Mini cup “Hojicha Kuromitsu” will be released for a limited time from September 3rd (Tuesday)!
Haagen-Dazs Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President: Kyoko Igarashi) is Haagen-Dazs GREEN CRAFT.
The mini cup “Hojicha Kuromitsu” will be released nationwide for a limited time from September 3rd (Tuesday).
This product is a soy milk ice cream that has the feel of a Japanese sweet, combining fragrant roasted green tea and melty black honey. GREEN is a series that uses plant-based milk, whose demand is increasing due to rising health awareness.
CRAFT” will launch its first Japanese flavor. Enjoy the luxurious taste that only Haagen-Dazs can offer.
* Behind the scenes of the product told by the developer! *
* ~ GREEN CRAFT mini cup “Hojicha black honey” edition ~ *
* ■A body-friendly reward sweet that combines aromatic hojicha with elegantly sweet black honey*
GREEN
CRAFT is a dairy-free series based on the featured ingredient “plant-based milk.” Among plant-based milks, we use “soy milk,” which is familiar in the Japanese market, and offer both a “feeling good for the body” and a “feeling of reward,” which traditional Haagen-Dazs products did not have.
This time, we focused on the popular combination of roasted green tea and black honey, which goes well with soy milk, as a sweet flavor. Soy milk-based hojicha ice cream with a rich aroma and flavor is mixed with elegantly sweet black honey sauce. The flavor of soy milk is low, so even those who don’t like the taste of soy milk can enjoy it.
* ★Special point 1. Fragrant hojicha ice cream based on creamy soy milk* In order to fully enjoy the flavor and aroma, we use both hojicha tea leaves, which have just the right amount of bitterness and
astringency, and hojicha extract, which has a distinctive aroma.
* ★Special point 2.…The black honey sauce has a thick texture as an accent* We have created a rich and rich flavored black honey sauce that goes well with hojicha.
The black honey sauce accents the flavor and gives the whole dish a sweet taste.
Special site:
https://www.haagen-dazs.co.jp/products/special/greencraft-soymilk-houjicha-kuromitsu/ *Scheduled to be released on August 27th
* ■ Product information *
[Product name] Haagen-Dazs GREEN CRAFT mini cup “Hojicha black honey” (limited time only)
[By type] Frozen confectionery
[Ingredients] Soy milk (domestic production), sugar, powdered candy, black honey sauce, egg yolk, roasted green tea, salt/stabilizer (pectin), (contains some eggs and soybeans)
[Contents] 110ml
[Price] 351 yen (Suggested retail price: consumption tax included) *Reduced tax rate applied
[Release date] Tuesday, September 3, 2024
[Sales destination] Supermarkets, convenience stores, department stores, etc. nationwide