[habanero Co., Ltd.] Started offering “Fan Influencer Cultivation” package with the aim of turning influencers into fans and growing the brand together
*habanero Co., Ltd.*
Press release: August 26, 2024
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Launch of “Fan Influencer Cultivation” package aiming to turn influencers into fans and grow the brand together
*Creating fan influencers has a track record of reducing advertising CPA by 1/3* * Habanero Co., Ltd. (Location: Minato-ku, Tokyo, Representative: Hitomi Kazuko Sugaya, hereinafter referred to as the Company) is a subsidiary of Ale Connect Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Hitomi Kazuko Sugaya).
From August 26th, we will start providing packages with the aim of turning influencers into fans and growing the brand together with Masanao Miyamoto. *
In order to prevent influencer initiatives from becoming temporary, we will select the appropriate influencers who will be involved in your brand’s growth on a sustained basis, and will support you in building relationships with them so that they become fans and utilizing them in your marketing initiatives.
Influencer marketing, which is currently mainstream, aims to gain reach through influencer posts. Therefore, it is common for an influencer brokerage company to make a list of multiple people who might be interested in the project, and then call them all at once from the brokerage company’s account to have them post. .
Because of this system, it is difficult for influencers to become fans of a brand just by posting for reward, and it becomes a temporary measure that is essentially purchasing the reach of the influencer’s followers. It’s getting easier. Furthermore, even if there is a temporary effect before and after posting, it is difficult to measure the effect and it may be difficult to utilize it for next measures.
Against this background, we have decided to provide an influencer policy package that aims to turn influencers into fans and have them become involved in brand growth in a sustainable rather than a temporary manner.
In actual cases we have implemented in the past, by cultivating fan influencers and using content that conveys genuine love in advertising creatives, we have been able to reduce advertising CPA by 1/3. Ta.
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Package overview: Contact people who can be continuously involved and cultivate them into fan influencers. Then, we will work together to grow the brand by utilizing the content you have created in
advertising, LP, and other aspects of marketing.*
* Solutions for building relationships *
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Rather than power influencers who handle multiple projects, we match them with micro-influencers who have high-quality posts, category-specific accounts, have a strong relationship with their followers, and are growing in the future. We select influencers for each brand that perfectly match the product characteristics. –
We communicate with each individual person from the brand’s account, rather than through an intermediary company, with the idea that “we think it’s perfect for your lifestyle, and if you try our product and like it, we’d like to work with you long-term.” * Effects of this package *
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When influencers become fans and want to promote your brand, you can create high-quality content that conveys your brand’s appeal. By purchasing high-quality content and using it for advertising, LP, and CRM, you can obtain greater reach and higher CVR at a lower cost than by requesting influencers with a large number of followers.
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Our goal is to have customers develop an attachment to the brand and use it on a daily basis. Therefore, it is possible to create content that is as close to organic posts as possible, rather than videos that look like PR projects.
– By gaining awareness as an ambassador, they will not only post multiple times, but also help create content that reflects the direction the brand is aiming for.
* Uniqueness of this package *
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Instead of paying influencers, we encourage micro-influencers and purchase high-quality content. For this reason, although there is an operational load, there is no influencer cost per follower.
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Although the number of micro-influencer accounts is huge, we have a database of detailed themes such as the ones below based on past results, so we are able to provide speed and a wide range of proposals.
– You can outsource the operational burden of sending DMs to each person. In addition, our high level of experience allows us to respond to a variety of cases.
*It is also possible to reduce costs by communicating the method and operating it within your company. Not only can we request advertising operations that utilize high-quality content, but we can also construct marketing strategies that can be used in various areas such as LP and CRM.
*Introduction example*
Cultivating fan influencers through fish and rice subscription services – By using fan influencer videos in advertising creative,
advertising CPA improved by 1/3
– Improve CVR by posting videos on the top of the LP
– The effectiveness of advertising creative will decrease as you continue to use it, but by having videos provided regularly, you can achieve continued value.
Service details
Price: 300,000 yen~
*This is a minimum price, and production costs, operating costs, advertising costs, etc. will be quoted separately depending on the project content.
* Application/Consultation: Please contact us using this link. * https://habanero.works/form
* ■About habanero Co., Ltd.*
For all companies that use the web to do business. habanero Co., Ltd. is a support company for SNS marketing and EC sites.
We want to deliver wonderful products and services that are not yet well known to as many people as possible.
We approach the various issues faced by companies with compassion and guide them to success with exciting and original proposals.
* ■About Ale Connect Co., Ltd.*
We are a strategic marketer TEAM for startups.
We support the realization of marketing that conveys our “thoughts” with a focus on social media, startups, and new businesses.
We create an ecosystem where startups don’t have to worry about marketing by thinking from a strategy perspective like an in-house marketer, and taking charge of the PDCA cycle from execution to execution by a strategic marketer TEAM made up of the most suitable members.
habanero Co., Ltd.
To all companies that conduct business using the web
habanero Co., Ltd. is a SNS and EC support company
We will support you with two people: an SNS marketer who has made a nationally popular app a huge hit, and a planner who has increased sales on numerous e-commerce sites.
https://habanero.works/