[Ayudante Co., Ltd.] On sale today! The easiest way to explain the basics and practices of Google Ads! “The easiest beginner’s Google advertising textbook”
*Ayudante Co., Ltd.*
Press release: August 26, 2024
**
On sale today! The easiest way to explain the basics and practices of Google Ads! “The easiest beginner’s Google advertising textbook” *
Ayudante Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Hiroshi Yasukawa, hereinafter referred to as the Company), which supports digital marketing for companies, will publish “The Easiest First Google Ads Textbook” (Publisher: Impress) will be released. *
Google Ads, the largest type of Internet advertising, has a wide variety of distribution methods such as display ads, video ads, app ads, and shopping ads, and it requires a considerable amount of knowledge to cover and use them all.
This book covers everything from advertising mechanisms to
distribution settings for each campaign from the perspective of advertising optimization, and is easy to understand even for beginners.
Mr. Takumi Shitsuya, Representative Director of Shitsuya Technical Institute Co., Ltd., Representative Director of Yuwai Co., Ltd. Our SEM consultant Marina Miyazato was in charge of writing the report along with Hiroki Tanaka. This is the perfect book for anyone who wants to learn about Google Ads.
【table of contents】
Chapter 1 Basic knowledge for mastering Google Ads
Chapter 2 Let’s create a Google Ads account
Chapter 3 [Search Advertising] Learn the basics of programmatic advertising Chapter 4 [Shopping advertising] EC site operators must implement Chapter 5 [Display Advertising] You can reach an overwhelming number of users Chapter 6 [Video Ads] Deliver ads on YouTube
Chapter 7 [Demand Generation] The appeal of being able to distribute to Google services
Chapter 8 [App Advertising] Ads can be distributed on Google Play Chapter 9 [P-MAX] Ultimate automation that brings together Google’s technology
* ◇Amazon book information page: *
https://www.amazon.co.jp/dp/4295018899/
* ◇Impress book information page: *
https://book.impress.co.jp/books/1123101120
* [Book summary] *
*Title:* “*The easiest beginner’s Google advertising textbook*” * Author: * Takumi Shutani / Hiroki Tanaka / Marina Miyazato *List price: *2,000 yen + tax
* Release date: * August 26, 2024 (Monday)
*Published by: *Impress
* [Author Profile] *
* Takumi Shakutani *
Shutani Technical Institute Co., Ltd.
Representative director. Joined Google Inc. (currently Google LLC) in 2008 as a first-year sales graduate. Since then, he has been involved in Google advertising sales, operations, and consulting work for over 15 years in various positions such as advertisers, agencies, and advertising platforms. In 2019, after being introduced by Google, he participated in the launch of British advertising agency Jellyfish’s Japanese subsidiary, and has been in his current position since 2023. * Hiroki Tanaka (Hiroki Tanaka) *
Yuwai Co., Ltd.
Representative director. After working at an Internet-only advertising agency since 2010, he joined Anagram Inc. as its first employee in 2012. Engaged in a wide variety of work, including operational advertising and consulting, as well as technical support in peripheral areas. In September 2023, he became independent and established Yuwai Co., Ltd. Google
Merchant Center, Google Tag Manager, Google
He also has strengths in utilizing marketing-related platforms such as analytics. Numerous seminar appearances and media exposure.
*Marina Miyazato*
Ayudante Co., Ltd.
Digital advertising consultant. Responsible for developing marketing strategies using Google Analytics and Search Console. He specializes in formulating marketing strategies based on data analysis and optimizing landing pages and banners using his design skills. He also appeared at a seminar on utilizing content from an advertising perspective.
* [About Ayudante Co., Ltd.] *
Company name Ayudante, Inc.
Address Kojimachi Central Building 6F, 2-2-4 Kojimachi, Chiyoda-ku, Tokyo URL https://ayudante.jp/
Representative Hiroshi Yasukawa
Established February 2006
Capital 11 million yen
Business details
《Consulting service business》
Web marketing consulting such as SEO
Content development support
Consulting for the introduction and utilization of Google Marketing Platform products
Programmatic advertising support/consulting
Planning and development of new internet business
《Software development business》
Planning, development, and operation of Twitter client “Tweet Desk” (https://twdesk.com/)
Development and operation of data visualization tool “Quick DMP” (https://quickdmp.ayudante.jp/)
【inquiry】
Ayudante Co., Ltd.
TEL: 03-3239-8441 (Person in charge: Kobayashi)