NTT Sonority Co., Ltd.
nwm’s “ear speakers” will be used as the audio device for “Voice Friend’s New Store Manager,” in which comedian Kagaya writes the script and provides voice.
……
NTT Sonority, Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Hiroshi Sakai, hereinafter referred to as “NTT Sonority”) is an admission fee operated by Nippon Publishing Sales Co., Ltd.
(Representative Director and President: Keiji Okumura, abbreviated as Nippan). In the new project of “Voice Friend”, an in-store customer attraction solution that will be implemented sequentially from September 6th (Friday) to November 18th (Monday), 2024 at three stores of the bookstore “Bunkichi”, “coexistence” rather than immersion will be implemented. The open-ear devices “NWM MBE001” and “NWM ONE” from NTT Group’s first audio brand “NWM”, which plans and develops products and services based on the concept of “Co-being”, are trial kit audio devices. We would like to inform you that we have decided to hire you as a.
[Image 1: https://prtimes.jp/i/106079/32/resize/d106079-32-d4e2d518ffc50521108d-13.jpg&s3=106079-32-8252b1f8e068665d73c74aeb080ee8db-2000×942.jpg] Bunkitsu is a bookstore where you can discover books with admission fees, and has stores in Roppongi, Tokyo, Tenjin, Fukuoka, and Sakae, Aichi. In addition to operating a physical bookstore, we expand the appeal of books and bookstores from a variety of perspectives, create places where people can encounter books, and develop projects and services that expand the ways to enjoy and spend time with books. I am.
[Image 2: https://prtimes.jp/i/106079/32/resize/d106079-32-3fe26dcd936a21fc8d55-0.png&s3=106079-32-90f54edb58d29604dae8de101e098682-721×377.png ]
“Voice Friend” is an in-store customer attraction solution that provides an immersive “experience” in everyday “places” with your favorite “voice”. By using the mixed reality (MR, mixed reality) platform “Auris” provided by GATARI Co., Ltd. (Representative Director and CEO: Shunichi Takeshita), you can turn any space into an event venue. By drawing out the appeal of IP and increasing the experiential value of the space, we will attract customers to the store, encourage tours, and promote purchases. To recognize the location of the person experiencing the experience, only space scan data and smartphone cameras are used; there is no need for additional equipment such as beacons. In addition, since interactive production can be performed according to the movement, line of sight, and choices of the experiencer, it is possible to guide the experiencer to every corner of the space while listening to the story.
The new project, which will be held from Friday, September 6, 2024 to Monday, November 18, 2024, will be “New Store Manager,” a skit project in which a comedian, the first of “Voice Friend,” will write and perform the voice. Masu. “Funny Voice Friend”, which is a little different from previous works starring actors and voice actors, will be presented with Kagaya, a talented comedian who has also been to the finals of “King of Conte”.
When participants wear the experience kit, which is a smartphone and audio device, and walk around the store, the story progresses according to their actions. We have now decided to offer NWM’s open-ear completely wireless ear speaker “NWM MBE001” and open-ear overhead ear speaker “NWM ONE” as acoustic devices. Through an open-ear device equipped with NTT’s proprietary “PSZ (Personalized Sound Zone)” technology that confines sound only to your ears without blocking your ears, you can listen to the sounds of the store without worrying about sound leaking to your surroundings. We will create a new audio experience where you can enjoy “Voice Friend”.
NWM will continue to promote collaboration with various fields such as entertainment, culture, and sports, aiming to evolve communication between people while creating surprises and excitement.
Overview of provided devices
1. Open ear type completely wireless ear speaker “NWM MBE001”
[Image 3: https://prtimes.jp/i/106079/32/resize/d106079-32-8157fba5423f985aa764-0.png&s3=106079-32-38c85d5b08560d4a82e6f342d7ecefe0-706×331.png ]
A completely wireless ear speaker that you can wear at any moment, even when spending time with family and friends. The left and right sides are independent, making it perfect for housework or work. You can talk to your family and pets while wearing the earphones. Equipped with unique “PSZ” technology. “Sound leakage”, which is a weak point of open-ear earphones, is minimized, and people around you can enjoy a comfortable time.
2. Open ear type overhead ear speaker “nwm ONE”
[Image 4: https://prtimes.jp/i/106079/32/resize/d106079-32-164c749780d958e8464a-0.png&s3=106079-32-437e3b910e2d6c5f2aa454900712e954-706×331.png ]
Newly released on July 18, 2024. A new era sound experience created by an overwhelming sense of openness. An open-ear overhead speaker equipped with the core sound-manipulating technology “PSZ” and “Magic Focus Voice.” While offering the expansive spatial expression and light feel of open-ear headphones, the 2-way driver provides high-quality premium sound with an overwhelming reproduction frequency band. It also features a functional and minimalist design.
[Installed technology] PSZ (Personalized Sound Zone) technology ~ Contains sound and minimizes sound leakage ~
[Image 5: https://prtimes.jp/i/106079/32/resize/d106079-32-b2dc8e54e9a0db5ab0a9-0.jpg&s3=106079-32-91e7f41b4910d12cc73f42e37fa16bcc-601×371.jpg] NTT’s unique PSZ technology* that balances the ultimate contradiction. Applying the principle that when a waveform (inverse phase) whose phase is reversed by 180 degrees is superimposed on a certain sound wave (normal phase), the sound disappears. The unique hardware design allows the sound to stay in a certain area near your ears, minimizing sound leakage to the surrounding area without covering your ears. *This is a technology developed by NTT Computer & Data Science Laboratories. Voice Friend “New Store Manager” Overview
Kagaya, who not only writes skits but also scripts for stage plays, not only provided voice acting, but also wrote an original immersive skit for “Voice Friend” based on a bookstore.
The story begins when “You”, who by chance happens to be the manager of “Bunkiss”, is called to “Bunkiss” for a preliminary inspection. When you visit Bunkitsu, you will be greeted by the current manager, Kaga-san, and the staff member, Kaya-kun. The key to becoming friends with these two is to respond in an unreasonable manner…? This is an immersive skit about two people from Kagaya and “Bunkit”.
Implementation schedule: Bunkitsu Roppongi…September 6, 2024 (Friday) – September 24, 2024 (Tuesday)
Bunkitsu Fukuoka Tenjin… October 4th (Friday) – October 22nd (Tuesday), 2024
Bunsei Sakae … Wednesday, October 30, 2024 -Monday, November 18th Experience time: Approximately 20 to 30 minutes per session *The experience time is an estimate.
Ticket price: 1,980 yen (tax included) *Advance reservation/date and time specification required
Ticket sales period: Bunkitsu Roppongi…August 23, 2024 (Friday) noon to each specified date and time
Bunkitsu Fukuoka Tenjin…From noon on Friday, September 20, 2024 to each specified date and time
Bunkitsu Sakae…From noon on Wednesday, October 16, 2024 to each designated date and time
*Sales will end as soon as capacity is reached.
Screenplay/voice cast: Kagaya
Production cooperation: Studio Otobank (Otobank Co., Ltd.)
Device sponsor: NTT Sonority Corporation (nwm MBE001, nwm ONE) Project details: https://hon-hikidashi.jp/bookstore/43399/
[Kagaya Profile]
[Image 6: https://prtimes.jp/i/106079/32/resize/d106079-32-b56544e9ca1b3fbd1b78-0.jpg&s3=106079-32-c7815ffa828da762706770927d079c39-495×329.jpg] A comedy duo belonging to Maseki Entertainment Company. Formed in 2015. The duo name is a combination of the two members’ surnames “Kaga” and “Kaya”. He gained attention by advancing to the semi-finals of “King of Conte 2018″ and advanced to the King of Conte finals in 2019 and 2022. In January 2019, the first radio program “Kagaya no Tsuru no Ma” (RCC Radio) was broadcast, and it became a regular program from April. In addition to live shows and variety shows, he is also active in a wide range of dramas and movies.
[About Nippon Publishing Sales Co., Ltd.]
[Image 7: https://prtimes.jp/i/106079/32/resize/d106079-32-5acf0ecbd2563f3b6652-0.gif&s3=106079-32-f79693e6ccf91a8ffea4cca78053d463-219×89.gif ]
Since its founding in 1949, Nippon Publishing Sales is a publishing sales (intermediary) company that has built the infrastructure for Japanese publishing distribution through the distribution of books and magazines. In recent years, we have not only been responsible for distributing stationery and miscellaneous goods, but also developing original stationery and miscellaneous goods and producing cultural places, in order to bring richness to the hearts of all people through various things and things connected to books. We continue to deliver value by transforming both as a company and as a distributor in response to various changes.
[About GATARI Co., Ltd.]
[Image 8: https://prtimes.jp/i/106079/32/resize/d106079-32-188ed057229bd2c53776-0.png&s3=106079-32-37a9e8fc0154dc4457b435f6a2952bd7-552×170.png ]
GATARI Co., Ltd. is a mixed reality startup that aims to create future infrastructure that fuses digital and real, using a new entertainment perspective. UT-virtual (https://utvirtual.tech), Japan’s largest VR student organization based at the University of Tokyo, was founded in 2016 by Takeshita, the founder and representative of UT-virtual (https://utvirtual.tech), which has a vision of “creating a world where people and the Internet blend together.” was established in We continue to aim to make reality a better place by combining technology with deep human understanding and an approach that “changes the way we see things.”
[About the mixed reality platform “Auris”]
[Image 9: https://prtimes.jp/i/106079/32/resize/d106079-32-97d3cd1689a118747e43-0.jpg&s3=106079-32-7c93105fd3413c54646076895ab90b6a-280×280.jpg] It is the world’s first Mixed Reality (*) platform that allows you to perform everything from spatial scanning to spatial editing (placement of triggers and actions), saving to the cloud, and restoration and experience in multiplayer all in one place on a smartphone
application. .
“Auris” official website: https://gatari.co.jp/auris-intro
*Mixed Reality (MR): A state in which real space and digital space are seamlessly fused (mixed), and real objects and virtual information can be displayed and manipulated equally.
[About Studio Otobank (Otobank Co., Ltd.)]
Studio Otobank is a division specialized in audio content planning and production established by Otobank Co., Ltd. Based on our production experience of tens of thousands of items, we provide consistent services from planning to production and distribution in a variety of genres such as podcasts, audio dramas, and audio advertisements. Through partnerships that transcend industry boundaries, we strive to create innovative audio content and pursue possibilities for corporate branding and new entertainment.
Otobank official website: https://www.otobank.co.jp/
Contact us: https://tayori.com/form/1e4ffd8ab1cc17dee07ad08a56cca59c7d6b4fcc About “nwm”
[Image 10: https://prtimes.jp/i/106079/32/resize/d106079-32-fddbbd17758630b15ab5-0.png&s3=106079-32-a93c59518e14353b6dbf3d0a01cbe6d7-386×263.png ]
nwm is the NTT Group’s first audio brand, created to seamlessly connect your world with the world around you amidst changing lifestyles. Based on the concept of co-existence rather than immersion, we are developing products and services that utilize core technology to manipulate sound. The brand name, which is an acronym for “New Wave Maker,” embodies our desire to propose a better lifestyle and create new waves in the world through sound technology and new ideas.
https://nwm.global/
NTT Sonority Co., Ltd.
Established on September 1, 2021 as a company that conducts
audio-related business using cutting-edge audio signal processing technology. Using three technologies: sorting sounds, confining sounds, and finding specific sounds, we provide products and services that create comfortable acoustic spaces for each person in a variety of situations, including business and private life. In 2022, we will announce the acoustic brand “nwm”. Centered on two core technologies for manipulating sound, we have created four acoustic devices in about two years, greatly contributing to improving ear issues and quality of life. With the development of earphones, which offer a new experience that feels like speakers, we are growing into an audio brand that solves the world’s problems with sound technology.
https://ntt-sonority.com/
This article has been partially generated with the assistance of AI.