[studio15 Co., Ltd.] [Over 10 million views in 20 days after release! 】 “I totally get it” and “Wait, I just cried,” were the comments of sympathy from Gen Z. UQ
WiMAX short drama & tie-up “#Looks like you’re not alone”
Press release: August 26, 2024
**
[Over 10 million views within 20 days of release! 】 “I totally get it” and “Wait, I just cried,” were the comments of sympathy from Gen Z. UQ
WiMAX short drama & tie-up “#Looks like you’re not alone”
*The first place of the “TikTok Creator Like Festival” where 5 creators compete with tie-up videos has also been announced! * studio15 Co., Ltd., which operates an advertising agency business and production business in the short movie field centered on TikTok, is co-producing UQ with UQ Communications Co., Ltd.
We are pleased to announce that the short drama “#It Looks like you’re not alone” based on WiMAX and the tie-up video “TikTok Creator Festival” by five creators have been viewed approximately 10 million times (*) in the 20th day since its release. Masu.
*As of August 26, 2024 Total number of views and counts on TikTok/Instagram
■What is the UQ WiMAX short drama “#It looks like you’re not alone”? *UQ
The WiMAX short drama “#It Looks like I’m Not Alone” is a 10-episode omnibus short drama that has been released sequentially on TikTok since August 6th (Tuesday). *
Due to popular demand, the communication planning team of UQ Communications Co., Ltd., which was in charge of this project, Shoma Takahashi, producer of studio 15 Co., Ltd.’s “Drama-like” team, and all of the TikTok creators who appeared in the project will share their planning intentions and behind-the-scenes stories about the production. We will announce.
“#Looks like you’re not alone” features nine TikTok creators who are gaining support mainly from Generation Z women, and “WiMAX
+5G” depicts the connections between people.
It also became a hot topic because it was produced by the team behind the short drama account “Drama-like”, which has been viewed over 400 million times on TikTok and YouTube.
“WiMAX
+5G” not only connects the Internet, but also connects the heart of the person you love, the relationship with a lover you are about to leave, and sometimes a mysterious ghost. It received a lot of feedback, including sympathetic comments and likes, such as, “I totally understand,” and “It just brought tears to my eyes.”
[Voices from viewers (excerpt)]
“I was really moved at the end.”
“I’m really worried about this”
“It’s a great collaboration! It’s the best!”
“They all have such great acting skills!”
■UQ WiMAX short drama “#It looks like you’re not alone” Overview [Release date]
Each episode will be released in sequence from August 6, 2024 (Tuesday) to September 4, 2024 (Wednesday).
[Public account]
UQ WiMAX official drama account
https://www.tiktok.com/@wimax5g.drama.official
[Special site]
https://www.uqwimax.jp/wimax/5g/newlife/livemyself/
■Comments from persons in charge, production producers, and performers [Performers]
TikTok creator Ippei (✝️Kyonpei������)
・Impressions of appearing
This is Ippei, the Kyonpei couple who appeared this time. Actually, on the “It’s Like a Drama” account, I’m more likely to be in charge of writing the scripts than starring in them, and this time I was in charge of all 10 scripts.
I was told that 9 groups of famous TikTok creators would be
participating, so while I had a lot of responsibility, I was also able to think about the composition with excitement and thinking about how to make use of each individual’s individuality.
Of course, pay attention to the wonderful performance of my girlfriend Kyo-chan!
[Production producer]
studio15 Co., Ltd. Shoma Takahashi
* ・Production secret*
This time, when we received a request from UQ Communications that they wanted to implement a promotional strategy that would be highly empathetic to TikTok viewers, the first thing that came to mind was a strategy based on a short drama.
This is a format that attracts the interest of viewers through attractive performers and stories, and allows us to appeal to our services naturally.This is because it is a creative approach that can be used to increase awareness while increasing the empathy of viewers.
Not only short dramas but also “TikTok creators” mentioned below. By holding a “Like Festival,” we decided on this measure in order to further increase the enthusiasm of viewers and make the promotion highly satisfying overall.
On the creative side, we put particular effort into creating expressions that would make it easy for viewers to “make it their own” and creating a sense of realism. If viewers actually face a situation similar to this drama, please use UQ.
I want people to use WiMAX. I made it with that in mind.
After consulting with UQ Communications about the drama in which ghosts appear, we deliberately tried to make it comedic while also boldly promoting the product.
By creating a balance between the appeal part and the drama part, I think that by making slight changes to each drama, we were able to create a design that would be easy to connect to next time’s measures.
Please take a look at the drama where all the fascinating creators come together.
[Planning person]
UQ Communications Co., Ltd. Communication Planning Team
・Planning intention
“WiMAX
Since we want people in their 20s to learn about the joy of connecting with +5G, we started a program last year to create short dramas that will resonate with us. It is extremely effective and has resonated with many people.
+5G”. This time, we will be collaborating with studio15, who has a wealth of knowledge in short dramas, and we hope to enjoy the unique characteristics of all the TikTok creators and hope that they will be able to share their experiences with WiMAX.
We have created a short drama that allows you to naturally learn about the fun of connecting with people through +5G. We have received many sympathetic comments since the beginning, which makes us very happy. There are many more fun stories that will be released in the future, so please enjoy watching them.
■The creator who won first place in the “TikTok Creator Like Festival” has been announced!
* The “TikTok Creator Like Festival” will be attended by five creators who appeared in the short drama “#It Looks like You’re Not Alone” and Create and post tie-up videos based on “+5G” and compete for the number of likes given by general viewers. *
Pelpins, who was ranked number one this time, has gained popularity on TikTok with videos that make use of their singing skills, and in connection with the event in which they appeared in this “TikTok Creator Like Festival”, they have a pocket Wi-Fi that can be used while on the move. He posted a video that promoted the following, and received a total of 34,000 likes.
The video received many comments from viewers such as “She’s so cute in the apron” and “Easy to understand explanation”, and was viewed a total of 780,000 times.
It was not just one-way video posting from creators, but interactive content with viewer participation, such as voting and supporting comments.
■Overview of “TikTok Creator Like Festival”
[Like number counting period]
Friday, August 9, 2024 to Sunday, August 25, 2024 23:59
[Public account]
✝️Kyonpei������: https://www.tiktok.com/@kyon_pei
PeruPines: https://www.tiktok.com/@perupines
Mochi: https://www.tiktok.com/@omochi_527
Komori Mogu: https://www.tiktok.com/@45sde72
Higedaruma: https://www.tiktok.com/@higedaruma_
* ■Creator comment*
Perupines
I am very happy to have been awarded the 1st place in the “TikTok Creator Like Festival”! There were sometimes kind and sometimes passionate comments from the viewers, and I believe that we could have won this award thanks to everyone’s support. Thank you so much! I’ll continue to make fun videos, so please stay tuned!
Also, this time I will be appearing in a short drama, so please check it out!
■UQ Communications Co., Ltd. Business Overview
UQ Communications is a telecommunications carrier that provides WiMAX services for high-speed mobile data communications. “WiMAX
The +5G service helps customers connect with their loved ones every day through home routers that can connect to your home’s Wi-Fi just by plugging into an outlet, and mobile routers that can provide high-speed Wi-Fi both at home and outside.
https://www.uqwimax.jp/wimax/5g/newlife/livemyself/
■studio15 Co., Ltd. Business Overview
We are developing advertising agency business and production (office) business in the short movie field centered on TikTok. Established in January 2019, it has now grown into a TikTok-approved MCN with approximately 180 affiliated creators and approximately 65 million total followers.Since its founding, it has been involved in many companies such as beauty/cosmetics, fashion, food, apps, etc. We have supported the promotion of TikTok on TikTok. We provide PR projects and corporate account management services, TikTok consulting, and SNS marketing support for over 300 companies including national clients. In 2023, we have a track record of working on more than 600 short movie projects centered on TikTok.
■studio15 Co., Ltd. Company Profile
Address: 21st floor, Shibuya Sakura Stage, SHIBUYA Tower, 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6221
Company URL: https://studio15.co.jp/
Parent company: Ceres Co., Ltd. (Listed on TSE Prime Market: 3696) https://ceres-inc.jp/
Wantedly: https://www.wantedly.com/companies/company_1490059 Instagram: https://www.instagram.com/studio15ig/
TikTok: https://www.tiktok.com/@studio15.inc
X: https://twitter.com/studio15inc