[Showa Nishikawa] MuAtsu mattresses are selling well in 20 years! *Showa Nishikawa Co., Ltd.*
Press release: August 26, 2024
**
[Showa Nishikawa] MuAtsu mattresses are selling well in 20 years! *Campaign is underway now! *
Showa Nishikawa Co., Ltd. (Location: Chuo-ku, Tokyo, Representative: Megumi Nishikawa) would like to inform you about the appeal of its long-selling product “MuAtsu” and the ongoing campaign.
MuAtsu, which has celebrated its 53rd anniversary since its release, has steadily increased sales even after its renewal last year, with unit sales from March to July 2024 increasing 1.07 times compared to the same period in 2023. Among them, the “20 Year MuAtsu” series has been particularly strong, increasing 1.88 times compared to last year. MuAtsu’s unique uneven structure distributes body pressure in a well-balanced manner, prevents obstruction of blood circulation, and maintains an ideal sleeping position.
* [What is MuAtsu for 20 years] *
Even in the 240,000-cycle compressive residual strain test, which is assumed to be used for 20 years, the thickness of the 20-year MuAtsu changed by only -2.4 mm, so with proper maintenance, it can be used for a long time with peace of mind. It is thought that this is linked to the increase in
20 years MuAtsu XX
* [Campaign notice] *
Respect for the Aged Day project: For customers who purchase the Muatu series We will give you a bicarbonate bath salt “Medicated Nagayu Hot Tub” as a small gift!
Implementation period: August 15th (Thursday) to September 16th (Monday), 2024 Service details: Customers who purchase Muatu series items worth 11,000 yen or more (tax included)
Present: Bicarbonate bath salts “Medicated Nagayu Hot Tab classic” (3 tablets/1 serving)
A bicarbonate bath salt* jointly developed with Takeda City, Oita Prefecture, aiming to match the quality of Nagayu Onsen, one of the best natural carbonated springs in Japan. You can enjoy hot water that is neutral, chlorine-neutralized, fragrance-free, and color-free with a gentle texture at home.
*This product does not reproduce hot spring water.
* 【Company Profile】 *
Company name: Showa Nishikawa Co., Ltd.
Head office location: 1-4-15 Nihonbashihamacho, Chuo-ku, Tokyo 103-0007 Representative: Megumi Nishikawa
URL: https://www.showanishikawa.co.jp/