[Lotte Co., Ltd.]
Eating Ghanaian chocolate will bring a smile to your face! Minami Hamabe expresses “Happiness comes from chocolate” with her happy expression and hand dance!
*Lotte Co., Ltd.*
Press release: August 27, 2024
**
Eating Ghanaian chocolate will bring a smile to your face! Minami Hamabe expresses “Happiness comes from chocolate” with her happy expression and hand dance!
*Lotte Ghana Chocolate’s new TV commercial “Happiness comes from chocolate” will start airing nationwide from September 3rd (Tuesday)! *
Lotte Co., Ltd. (headquarters: Shinjuku-ku, Tokyo) has produced a new TV commercial for Ghana Chocolate called “Happiness comes from chocolate.” It will begin airing nationwide from September 3rd (Tuesday). The concept of this TV commercial is the new slogan “Happiness starts with chocolate.” which was set on the occasion of the Ghana brand’s 60th anniversary. This commercial captures the daily lives of diverse people, with the hope that Ghanaian Chocolate can accompany the moments that bring happiness to various people in their daily lives.
The main character of the TV commercial will continue to be Minami Hamabe. During a break between shots, Mr. Hamabe was listening to music in his dressing room and slowly took out Ghana from his bag. And when you take a bite of Ghanaian chocolate, you’ll see a smile full of happiness that embodies the idea that “Happiness comes from
chocolate.”
In addition, the CM’s original song, “Charlotte,” which was written by Wednesday Campanella for this CM, will be used. Pay attention to Hamabe-san’s happy appearance as he eats the Ghanaian chocolate and can’t help but dance to the pop and light melody.
After the shoot, we also celebrated Mr. Hamabe’s birthday, which will turn 24 on the 29th of this month. Ghana, which celebrated its 60th anniversary this year, will be renewing its chocolate bar products to thicker ones on Tuesday, September 3rd.In commemoration of this, we will present Mr. Hamabe with a “thick” Ghanaian chocolate-style birthday cake! In the interview, we also asked about what he would like to do to increase his “thickness” as he celebrates his birthday. Please pay attention to the making as well as the main story. *Three products have increased thickness: Ghanaian milk, Ghanaian black, and Ghanaian roasted milk.
* [Product Overview] *
* To mark the 60th anniversary of Ghana Chocolate, the thickness of the chocolate bar has increased by approximately 110%! ※*
* For a limited time only, the package design will be changed to make you feel happy both when you look at it and when you eat it! *
* ■Ghana milk*
Carefully selected cacao and milk, melt in your mouth. Milk chocolate with a rich, milky taste. It is recommended to eat it as is or use it as a handmade ingredient.
Release area: Nationwide / Contents: 50g
Price: Open price -Estimated retail price around 162 yen (tax included)-
* ■Ghana Black*
Ghanaian black chocolate made with 50% carefully selected high quality cacao. Enjoy the mellow aroma and rich flavor of cacao with just the right amount of bitterness and a refreshing aftertaste.
Release area: Nationwide / Contents: 50g
Price: Open price -Estimated retail price around 162 yen (tax included)-
* ■Ghana roast milk*
A milk chocolate with a rich taste that combines the sweetness and aroma of richly flavored charred milk. The fragrant flavor and richness of the carefully added milk spreads smoothly in your mouth. Release area: Nationwide / Contents: 50g
Price: Open price – Estimated retail price around 162 yen (tax included) –
* ■Ghana White*
Ghanaian white chocolate is characterized by its rich, mellow milk flavor and smooth melt in your mouth.
The rich, milky flavor that only white chocolate can offer spreads in your mouth.
Release area: Nationwide / Contents: 45g
Price: Open price -Estimated retail price around 162 yen (tax included)-
* [Shooting scene report] *
* I listened to “Charlotte” and played it. I was praised for enjoying the music to the fullest, and I couldn’t help but smile shyly*
This TV commercial was shot on a set that resembles a dressing room during drama filming. The shooting began when Ms. Hamabe entered the shooting scene wearing a light yellow top and a white mermaid skirt, and the scene immediately brightened up with a refreshing smile and a cheerful greeting of “Thank you!” . After receiving an explanation of the project from the director, the first scene we filmed was a scene in which Ghanaian chocolates were taken out of a bag. When the voice calls out “Cut!”, I immediately ask the director when to take it out of my bag.
We got a glimpse of her serious attitude as she practiced while humming the “Charlotte” song that was played on set, paying close attention to every detail of her performance. In addition, in the scene where she enjoys listening to “Charlotte,” she puts headphones firmly against her ears and listens deeply to the song, shakes her head and listens to it, and shows various facial expressions as she enjoys the music as if it were her private time. Mr. Hamabe. When the director praised him and said, “It looks really good!”, he couldn’t help but smile shyly.
The director and staff repeatedly commented on Hamabe’s performance, saying things like “I like it!” and “It’s really good!” and filming progressed smoothly. In the scene where they eat Ghanaian chocolate, the director and I carefully simulated the facial expressions and acting that would make “happy” spread from the inside of the mouth before filming. Perhaps it was worth it, as Hamabe responded to the director’s difficult request, saying, “I want the character to feel even more full of ‘happy’,” and was able to perform the role perfectly. Please pay attention to Mr. Hamabe’s expression in the main commercial!
* Unconsciously saying “shu”… Mr. Hamabe is having a hard time with the hand dance, but he performs it “happily”*
In an interview after filming, one commenter said, “I was worried (if I could do it well)” during the hand dance scene. I carefully checked the choreography with the choreographer before filming, but since I had memorized the choreography by mouthing the sound effect of “whoosh” to match the hand movements, I couldn’t help but mouth “whoosh” during the actual performance. Mr. Hamabe, who was sent to When I realized this fact when checking the video I had taken, I couldn’t help but look a little embarrassed, thinking, “He’s screaming! What should I do? (lol)”
After that, he seemed to have already gotten the hang of it, and did it almost without mistakes, but when he finished filming, he seemed anxious, wondering, “I wonder what it would be like…” After receiving the okay from the director, Mr. Hamabe smiled with relief and said, “Good, thank you!”
As filming neared its end, Mr. Hamabe decided to try a hand dance scene with a different pattern. The choreography was more complex than before, so he practiced on his own in between filming, and in the actual performance, he succeeded with just one shot. I was able to feel Mr. Hamabe’s high level of professionalism and concentration as he worked hard at practicing even during breaks between shots. Finally, after taking a picture of her holding Ghanaian chocolate, Hamabe-san said, “It was fun!” and showed off one of her hand dance moves to the staff. Although she was worried about hand dancing at first, she eventually made it her own.
* [I was impressed by the “thick” Ghanaian-style birthday cake made with Ghanaian ingredients and the congratulatory message from Campanella Utaha on Wednesday!!]*
“I want to renew my mind every year, go back to my basics, eat sweets often (lol), move my body, and do my best at work with a healthy body!”
* ●Excited about the thickness of one chocolate bar! *
Mr. Hamabe will be celebrating his 24th birthday on August 29th (Thursday), and this time, we will be introducing the “Butsu” product in honor of the renewal of Ghana’s product in September with a thicker one.
I gave her a Ghanaian chocolate style birthday cake as a present. “Wow, that’s amazing! It’s really thick! (It’s as tall as a bar of chocolate)! Thank you so much for everything!”
He was surprised at how thick it was and seemed excited.
* ●I was so moved by the message from Campanella Utaha on Wednesday! * Wednesday Campanella’s Utaha, who provided the original song “Charlotte” for the TV commercial, also sent a message saying, “Happy 24th birthday! Ghana Chocolate celebrates its 60th anniversary this year, so let’s join together. I would be happy if I could liven it up! I know you are busy, but please take care of yourself and have a wonderful year.” A surprise message of congratulations was delivered. Mr. Hamabe also said, “Thank you very much! I haven’t met Mr. Utaha yet, but I would like to meet him someday!” he said with a big smile, and was moved by the message from Mr. Utaha.
* ●A 24-year-old is passionate about having a “clean home” and “good health”? * When asked about his aspirations at the age of 24, he replied, “They say you should never forget your original intentions, but I would like to renew my mind every year, return to my original intentions, and face my work firmly and steadily.I am now in my mid-twenties. So, I want to take my work more seriously, and in my private life, I have a goal of keeping my house clean, so I want to keep my house clean and enjoy my work with a refreshing feeling. I want to eat well (lol), move my body, and do my best at work with a healthy body!”
* [Interview with Minami Hamabe after shooting] *
* Q1: Please tell us your impressions after the shooting. *
This time, there was a scene where I was waving my hands while listening to “Charlotte,” but it was a lot more fun than I was worried about, and I’m glad I was able to finish filming while having fun with everyone. is.
-Do you have any points about hand dancing?
She told me, “It looks beautiful when you rotate it around your wrist.” I did exactly that, and when I saw it on camera, it really changed, so I had a lot of fun doing it.
*
Q2: The key message of this TV commercial is “Happiness comes from chocolate.” which is also the slogan of the Ghanaian brand. What is it that makes you “happy”? *
I love eating sweets and delicious meals after filming, but lately I’ve been getting addicted to exercising on a stepper after eating. It feels like a little exercise, but after about an hour you sweat a lot and feel refreshed, so I’ve been doing it a lot lately.
* – That’s quite a long time! *
Well, I think one hour is a bit long, but it makes me feel really happy and makes me want to do my best tomorrow. I might have scored 60 points today, but I got 70 points because I was able to exercise on the stepper! Exercising on a stepper makes me feel like I’m getting about 10 more points, and I can sleep in a really good mood.
* Q3: Please tell me about the moment that made you happy recently. * There’s a filming location that I go to about once a year, and there’s a restaurant nearby that serves delicious tamagoyaki and yakitori. Since you can get takeout, I like to stop by on my way home and eat while feeling the season, thinking, “This is delicious food that only comes once a year!”
* -Do you go at the same time every year? *
That’s right, there is a filming location that I always go to around spring, and when I eat tamagoyaki or yakitori near there, I think, “Spring has come again,” and I think, “I won’t be able to eat this again for a year.” Even though I thought, “Maybe later?”, I feel happy.
*Q4: This year marks the 60th anniversary of “Ghana Chocolate”. This time, We will renew the bar chocolate to a product with increased
“thickness”. Mr. Hamabe, now that you have your birthday, is there anything you would like to do to add depth or renew it? *
As I’m getting older, I want to improve my skills in everything, but if I had to pick one thing in particular, I’d like to increase the depth of my communication skills. When I go to work and meet someone for the first time, it often takes me a while to get to know them, or I often end up not being able to talk to them until the end. From this year onwards, I would like to increase my depth of communication so that I can communicate more deeply with more people, and I can communicate in a way that I don’t have to reflect on when I go home. In particular, I’ve recently realized that I’m not good at
communicating with actors who are younger than me. It’s quite difficult to find a common topic, and once I finish talking about my favorite food, I end up thinking, “I don’t have anything else to talk about,” so I would like to increase the variety of questions I can ask.
* Q5: The song “Charlotte” produced by Wednesday Campanella is used in this commercial song. *
* What did you think after listening to the song? *
After we arrived at the filming location, I heard “Charlotte” and it sounded really pop. During the shoot, I pretended to do it while following the rhythm, but I just fell into it naturally. It was fun, and the song was so great that it gave you energy from the
choreography, so I think it will stay in your ears and spread to many people! Just listening to it made me feel bright and happy. It was an easy move that even I could do, so I would like as many people as possible to try it.
*
Q6: In this TV commercial, I was impressed by the smiles that burst out involuntarily as they listened to “Charlotte” and ate Ghanaian food and became “happy”. What do you do? *
Normally, when I enter a work, etc., I try to greet people cheerfully, with a smile and in a loud voice. By saying hello out loud, I hope to brighten the atmosphere around me as well as those around me. When I say hello, my eyes light up, and since my job is to use my voice, I say hello out loud because I feel like it also serves as a positive voice.
* Q7: In the TV commercial, it was impressive to see how excited you were and how you couldn’t help but beat the rhythm. Mr. Hamabe, what do you usually do when you’re in a good mood? *
I think it really shows on your facial expressions. I don’t think it comes out that much when I’m feeling negative, but when I’m in a happy mood, I can’t help but smile. I’m grinning from ear to ear, glancing at the manager and staff as we all share in the fun. Also, I have a habit of laughing, so when I think I shouldn’t laugh, I end up giggling…sometimes it’s fatal, but I try my best not to hide what I’m having fun with.
* [Ghana has been renewed with increased thickness! Can Minami Hamabe know the difference? 】*
Ghana Chocolate will be revamping its 60th anniversary to a thicker chocolate bar in September*. Among them, Ghana Milk has evolved into a product that is more satisfying and delicious than ever before, and has a lingering aftertaste that is even more enjoyable due to its increased thickness. So this time, we asked Mr. Hamabe to taste and compare the products before and after the renewal and give us his impressions.
First, take a bite of the product before the renewal. I couldn’t help but smile at the usual deliciousness and simply said, “It’s
delicious.” Mr. Hamabe was worried, wondering, “Can you tell the difference?” When he saw the renewed product, he said, “Ah, it’s true! It’s a little different from what it looks like!” He seemed to feel it.
When he actually tasted it, he said, “I feel that the increased thickness makes it melt in the mouth longer and has a longer aftertaste.It also makes it even more delicious!I felt it had evolved.” He talked about the charm of
*Three products have increased thickness: Ghanaian milk, Ghanaian black, and Ghanaian roasted milk.
* [Performer Profile] *
■Minami Hamabe
Date of birth: August 29, 2000
Birthplace: Ishikawa Prefecture
Height: 156cm
Blood type: B type
Born August 29, 2000, from Ishikawa Prefecture. In 2011, she won the 7th “Toho Cinderella” Audition New Generation Award, and made her debut as an actress in the same year in “Minami Hamabe – Ari to Koibumi” (directed by Takahiro Miki). In 2017, he won numerous awards including the 41st Japan Academy Award for Best New Actor for the movie “I Want to Eat Your Pancreas” (directed by Sho Tsukikawa). Her main appearances in recent years include the lead role of Risa Nishimura in “What if Tokugawa Ieyasu became Prime Minister”, the role of the heroine Mika Jinnai in the movie “Silent Love”, the role of the heroine Noriko Oishi in the movie “Godzilla-1.0”, and NHK First half of 2023: Role of heroine Hisaeko Makino in the serial TV novel “Ranman”, role of heroine Ruri Midorikawa in the movie “Shin Kamen Rider”, etc.
As for her upcoming work, she will be playing the lead role of Iori Shima in the movie “Six Liar University Students” scheduled to be released on November 22, 2024.
* [About the CM original song/artist] *
* ■About Lotte Ghana Chocolate CM original song “Charlotte”* A song written by Wednesday Campanella producer Kenmochi Hidefumi for the Lotte Ghana Chocolate commercial. It was created with the theme of “Charlotte”, the main character of the masterpiece “The Sorrows of Young Werther” by German writer Goethe, who is the origin of Lotte’s company name. The phrase “Charlotte” in the lyrics of Wednesday Campanella’s danceable house music is, “I tried to use the word “Charlotte” to describe the gesture of a person who makes everyone positive and energetic through chocolate.” says Kenmochi. The song “Charlotte” will be released on August 30th (Friday).
* ■Wednesday Campanella Profile*
It started in 2013 as a unit with KOM_I as the lead singer. The members are KOM_I (starring), Kenmochi Hidefumi (music), and Dir.F (other).
There are three people, but only the lead actor, KOM-I, appears publicly. On September 6, 2021, KOM-I withdrew from the group, and Utaha joined the group as the second generation lead/singer, starting a new organization. After the music video for “Edison” released in February 2022 was released, it became a hot topic mainly on SNS and has been viewed 62 million times, with the cumulative number of streaming views exceeding 100 million. In March this year, solo performance at Nippon Budokan ~ METEOR
SHOWER～ was a success. In August, she released the digital single “Charlotte”.
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