The phantom tofu from Shiiba Village, Miyazaki Prefecture, one of Japan’s three most unexplored regions, is back! In conjunction with the reconstruction of the tofu factory, we held the “Shiiba Tofu Festival”! [Event report]
*JIMOS Co., Ltd.*
Press release: August 27, 2024
**
The phantom tofu from Shiiba Village, Miyazaki Prefecture, one of Japan’s three most unexplored regions, is back! In conjunction with the reconstruction of the tofu factory, we held the “Shiiba Tofu Festival”! [Event report]
Tofu Moritaya (JIMOS Co., Ltd.) sells soy milk cosmetics, soy foods, etc. Fukuoka City, Fukuoka Prefecture) held the “Shiiba Tofu Festival”, an event to unveil tofu for the first time on Thursday, August 1, 2024, in conjunction with the reconstruction of the tofu factory in Shiiba Village, Miyazaki Prefecture.
The tofu factory of “Tofu no Moritaya” located in Shiiba Village, Miyazaki Prefecture, one of Japan’s three most unexplored regions, was temporarily closed due to the coronavirus pandemic, but it will be reopened in August 2024 by reusing the former Onuka Children’s Center, an idle facility. The factory will reopen on January 1st. To commemorate the factory opening
“Shiiba Tofu Festival” was held.
At the “Shiiba Tofu Festival,” we served the first grated tofu and soy milk produced after the tofu factory reopened to everyone in attendance.
* Status of the day *
Mukaiyama Hisoe Kagura in the Mukaiyama district of Shiiba Village Former Miyazaki Prefecture Governor Higashikokubaru Hideo
Tape cutting scene
Miyazaki Inu Hii Ka and Shiiba Village mascot Otsuru-chan
Asahi Manabe handing out his first grated tofu
First tasting of grated tofu to villagers
Sazae-san dance by Miyazaki influencer Konbu-chan
Autograph session by Asaki Manabe of Tegebajaro Miyazaki
Approximately 80 people, including Shiiba village residents and guests, attended this event.
After the dedication of the Mukoyama Hisoe Kagura, which has been passed down in the Mukoyama district of Shiiba Village, we held greetings from guests and a ribbon cutting.
Afterwards, visitors were treated to Yukihada Tofu, Yukihada Soy Milk, and Soy Milk Smoothie, which were produced for the first time at the new factory, and enjoyed handmade tofu and soy milk.
Other performances include Sazae-san dance by Miyazaki’s influencer “Konbu-chan” and Tegebajaro Miyazaki’s captain Asaki Manabe. A player autograph session will also be held. We had a great time together with the villagers.
Guest comments
*Former Miyazaki Prefecture Governor Hideo Higashikokubaru*
I’m picky about tofu, and I love it so much that I eat all kinds of it at the supermarket.
This pumped tofu is soft and has a strong tofu flavor. As a tofu lover, I want to do my best to develop and disseminate tofu. * Moritaya Tofu Shiiba Factory Factory Manager Takashi Shiiba * Thanks to the people of the village and our customers who have been waiting for us to reopen, we are very happy to be able to reopen our factory for the first time in 2 years and 8 months. Still at the starting line. We want to pursue the taste that our customers want and make tofu that is even more delicious than before.
* We also held a soccer event featuring Asaki Manabe of “Tegebajaro Miyazaki”! * After the Tofu Festival, a soccer event was held by Kyoku Manabe at the Omukai Elementary School gymnasium near the tofu factory. The event included shooting practice and mini-games with 16 students from Onuki Elementary School. The students had fun, forgetting the intense heat by actively asking Manabe questions and working on his play.
*Event summary*
Name: Shiiba Tofu Festival
Date and time: Thursday, August 1, 2024
Venue: 1009-2 Fudono, Shiiba Village, Higashiusuki District, Miyazaki Prefecture Moritaya Tofu Shiiba Village Factory
Contents:
・Mukoyama Hizoe Kagura
・Guest greetings/tape cutting
・Providing food and drinks
└First-brewed tofu, first-grated soy milk, soy milk smoothie └Providing local food (go soup, okara)
・Photo session (Miyazaki dog, Otsuru-chan, etc.)
・Tegebajaro Miyazaki Manabe autograph session
・Soccer event (after the festival)
guest:
・Shiiba Village Mayor Yasutaka Kuroki
・Former Miyazaki Prefecture Governor Hideo Higashikokubaru
・Shiiba Village Tourism Ambassador, radio personality Yu Shiiba ・Tegebajaro Miyazaki Captain Asahi Manabe
・Miyazaki influencer Konbu-chan
・Miyazaki prefecture symbol character Miyazaki dog Hi-kun, Ka-kun ・Shiiba village mascot character Otsuru-chan
*Yukihada tofu and Yukihada soymilk from Moritaya Tofu*
Moritaya’s tofu production uses Shiiba Village’s spring water, which is ideal for making tofu that brings out the flavor of soybeans. From this water, we make soy milk that is 1.5 times thicker than normal soy milk, which is then made into tofu. “Kumidashi tofu” is made by pumping each piece of tofu into a bowl and is characterized by its round, bowl-like shape. When you take a bite, the sweetness spreads in your mouth, and the taste is moist and rich. “Yukihada Soymilk”, which is 1.5 times thicker, has a rich and sweet taste that is just like drinking tofu.
■Pumped Yukihada Tofu
Sales price: 580 yen (tax included)
Capacity: 380g
■Unadjusted Yukihada Soymilk
Sales price: 300 yen (tax included)
Capacity: 200ml
* -Deployed stores-*
* ■Foodery*
Arrives every Friday
・Foodery Kirishima store
3-57-2 Kirishima, Miyazaki City, Miyazaki Prefecture 880-0032 ・Foodery Aoba store
3-12-6 Miyazaki Station Higashi, Miyazaki City, Miyazaki Prefecture 880-0879 * ■Shiiba Village Product Center “Heike Honjin” *
883-1601 509-23 Shimofukura, Shiiba Village, Higashiusuki District, Miyazaki Prefecture
About Moritaya Tofu
Moritaya Tofu started with a piece of tofu.
This year marks the 24th anniversary of our founding, Moritaya, a tofu company founded in Shiiba Village, Miyazaki Prefecture, a village of pure spring water and one of Japan’s three most unexplored regions, with the aim of producing “Japan’s best tofu.” Tofu that brings out the umami and sweetness of soybeans is rich and smooth. It was a popular item that received inquiries not only locally but throughout Kyushu.
While making tofu and soy milk, the craftsmen’s hands became white and clean, so they started developing skin care products. We use a uniquely developed fermented soy milk liquid in our skin care products, and are continuing research to deliver the power of soybeans, including soy isoflavones, to the skin. We also want customers to easily incorporate soybeans, the roots of Moritaya tofu, from the inside out. With this in mind, we also sell processed soybean foods such as “Moritaya Soybean Noodles” and “Kireina Protein”, a soy protein made from 100% domestically produced soybeans.
Official website: https://www.tofu-moritaya.com/?advc=prs
Contact us: https://www.tofu-moritaya.com/Form/inquiry/InquiryInput.aspx
-Tofu Moritaya official SNS-
LINE: https://page.line.me/cro6577n?openQrModal=true
Instagram: https://www.instagram.com/tofu_moritaya/?hl=ja
X: https://twitter.com/m_ojigichan
Facebook: https://www.facebook.com/tofumoritaya