ZETA Co., Ltd.
The hashtag utilization engine “ZETA HASHTAG” has been introduced on the official website of “Up Garage”, a store specializing in reuse of car and motorcycle supplies operated by Up Garage Group.
Supports improvement of site circulation rate by automatically generating hashtags
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ZETA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC product search, hashtags, retail media advertising, reviews, and OMO solutions, is a subsidiary of Up Garage Group Co., Ltd. : We would like to inform you that the hashtag utilization engine “ZETA HASHTAG” has been introduced on the official website of “Up Garage”, a reuse specialty store for car and motorcycle supplies operated by Yokohama City, Kanagawa Prefecture (hereinafter “Up Garage Group”).
[Image 1: https://prtimes.jp/i/38104/408/resize/d38104-408-70bce8239e2ea5459046-0.png&s3=38104-408-71238191acaa9dd017f31cd751b7003e-600×315.png ]
[Official website of Up Garage, a reuse specialty store for car and motorcycle supplies operated by Up Garage Group]
https://www.upgarage.com/
Up Garage Group has a brand slogan of “Good Mobility, Happy Life,” and currently operates Up Garage, one of the largest reuse specialty stores for car and motorcycle supplies in Japan, which currently boasts 246 stores nationwide, as well as a brand specializing in new tires, “Up Garage.” We continue to take on various challenges by developing a variety of businesses such as “Tire Distribution Center” and “Up Garage Cycles,” a bicycle purchase and sales specialty store.
The official website of “Up Garage”, operated by the Up Garage Group, allows you to shop online for car supplies, motorcycle supplies, tools, and bicycles, as well as conduct online appraisals, and also introduces information on great deals.
Recently, the official website of Up Garage, a store specializing in reuse of car and motorcycle supplies, has introduced ZETA HASHTAG, a hashtag utilization engine provided by ZETA, to support the
improvement of the site traffic rate and UX.
Implement hashtags on product detail pages to increase site traffic rate
[Image 2: https://prtimes.jp/i/38104/408/resize/d38104-408-d7718a057b6b69fe785f-1.png&s3=38104-408-a12441af1c9ac6466d340274091f8319-600×315.png ]
We have implemented a function that extracts keywords from product information and descriptions and generates them as hashtags. This will encourage users to search with keywords that they would not have thought of on their own, create encounters with new products, and contribute to increasing the rate of traffic within the site. Improve UX by displaying a list of products that are highly related to hashtags
[Image 3: https://prtimes.jp/i/38104/408/resize/d38104-408-d3e4c9991e1bb6819d61-2.png&s3=38104-408-f100b0ef329bab247786a13d5ee23667-600×315.png ]
By displaying a list of products that are highly related to the clicked hashtag, users can find the desired product while comparing similar products, leading to improved site usability.
Recently, there has been an increase in the number of introduction cases related to automobiles and motorcycles, such as BDS Co., Ltd. (*1) and IDOM Co., Ltd. (*2), and the following pages will introduce in detail the functions tailored to the characteristics of each site. Please take a look.
(*1) https://zetacx.com/pressrelease/case/search-engine/bds-bikesensor-202309/2023/0905
(※2) https://zetacx.com/pressrelease/case/search-engine/gulliver-zs-202407/2024/0709 The “ZETA CX Series” is an EC product search/site search engine “ZETA SEARCH”, a hashtag utilization engine “ZETA HASHTAG”, a retail media advertising engine “ZETA AD”, a review/word-of-mouth/Q&A engine “ZETA VOICE”, OMO・With a lineup of eight products, including the DX solution “ZETA CLICK,” we use advanced data analysis and matching technology to create an even higher quality purchasing experience.
ZETA will continue to provide useful services and introduce the effects to users and e-commerce site operating companies.