2nd Street uses Sprocket for site renewal to improve navigation and CX *Sprocket Co., Ltd.*
Press release: August 27, 2024
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2nd Street uses Sprocket for site renewal to improve navigation and CX *Number of users and CVR both increased by 1.4 times compared to last year* Sprocket Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Fukada) provides a CX improvement platform
Hirotsugu) will present an example of how Sprocket was used to improve CX in the website renewal of “Second Street”, a reuse business operated by Geo Holdings Co., Ltd.
Background of site renewal
2nd Street has a mission of “making reuse a culture,” and we have redesigned our website to create a cycle of people selling and buying products. We used Sprocket’s A/B test to identify development items for the renewal in advance, and further improved the experience by comparing the numbers before and after the renewal.
Introduction of implemented measures
1. Verification of development items for renewal
Verify experiences that need improvement from user behavior analysis Many people are involved in site renewal. We used Sprocket to verify the effects of improvements to menus, leads, etc. in advance and used this to determine development priorities. With Sprocket, the effects of dynamic measures can be verified through A/B testing.
2. Tutorial to follow the hesitations of existing customers
Follow up on customer concerns after renewal
Renewal of a site can also cause confusion for customers who are accustomed to using the existing site. By proactively informing existing customers of new features, we were able to eliminate confusion among existing customers and reduce inquiries.
3. Improving the experience based on post-renovation analysis Discover points that are often overlooked from the perspective of contribution and behavioral rate
After the renewal, various numbers will fluctuate. Sprocket’s consultants analyzed the numbers before and after the event, and if there was a lack of guidance or factors that were detracting from the experience, they quickly took action.
*For detailed case studies of GEO Holdings, click here:
https://www.sprocket.bz/casestudy/20240827.html
Comments from the person in charge
“I think Sprocket is excellent from a cost-effectiveness point of view because knowledgeable personnel can do everything from analysis to proposal of measures, implementation, and review in a consistent and speedy manner. (Omitted) I call it “agile development of customer experience,” and I think we are working to improve the customer experience with a sense of speed.
About 2nd Street
We are a general reuse shop with approximately 800 stores nationwide that buys and sells a variety of items. In addition to general reuse shops that handle a wide range of clothing and accessories, as well as furniture, home appliances, and household goods, there are also large-scale stores such as Super 2nd Street, 2nd Street that specializes in clothing and accessories, and specialty stores that specialize in merchandise ( We operate in a variety of business formats, including outdoor products, brands, musical instruments), and purchasing specialty stores. We also have online stores and web delivery purchases where you can purchase products sold at stores nationwide.
2nd Street official website: https://www.2ndstreet.jp
2nd Street Online Store: https://www.2ndstreet.jp/store
2nd Street official Instagram account: 2ndstreet_official
2nd Street Official X Account: @2ndSTREETjp
Sprocket Co., Ltd.
Sprocket Co., Ltd. provides a commitment service that creates results for websites and apps with the mission of “creating relationships between people and companies that improve each other through technology.”
Name: Sprocket Inc. (English company name Sprocket Inc.)
Established: April 2014
Address: 6th floor, K.U. Building, 7-24-4 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Business content: Development and operation of the CX improvement platform “Sprocket” and provision of commitment services to create results through consulting
Representative: Koji Fukada
■ About CX improvement platform “Sprocket”
Sprocket uses a series of PDCA cycles from discovering issues with websites and apps to implementing measures and making improvements. A CX improvement platform that realizes One Communication.
Sprocket collects the actions taken by customers on the website in real time as “behavioral data.” By analyzing and utilizing behavioral data, it is possible to understand customer psychology and provide the ideal experience for customers.
https://www.sprocket.bz/