[Asobica Co., Ltd.] MATCHA Co., Ltd. introduces the loyal customer platform “coorum”
*Asobica Co., Ltd.*
Press release: August 27, 2024
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MATCHA Co., Ltd. introduces the loyal customer platform “coorum” Asobica Co., Ltd. (Head office location: Shinagawa-ku, Tokyo, Representative Director and CEO: Imada)
Takaya (hereinafter referred to as the “Company”) is MATCHA Co., Ltd. (Head office location: Chuo-ku, Tokyo, Representative Director and President: Aoki)
We would like to inform you that we have started providing our loyal customer platform “coorum” to (Yu).
* Background to the establishment of the online community *
MATCHA Co., Ltd., which operates media for tourists visiting Japan, has supported inbound tourism initiatives of companies and local governments. “MATCHA” started offering in 2022 and has been adopted by over 800 companies.
Contents
“Manager” is a system that allows inbound tourism personnel at local governments and companies to post information for visitors to Japan on MATCHA. We have prepared manuals, distributed article templates, and held seminars to support article creation for each client. However, in the process, we faced the reality that in the inbound market, where targets are diverse, there are only a limited number of personnel in Japan with appropriate knowledge, and many tourism operators are dealing with a complex market with a small number of people. I did.
In order to solve these issues, *
In addition to providing information from MATCHA, we have launched a community where inbound business operators can connect and share case studies and know-how. *
Through this community, we aim to contribute to the development of the domestic inbound market by solving problems faced by companies and local governments and promoting the creation of new value.
Reason for deciding to introduce coorum
* ・You can select from multiple types of interaction menus with users * There are multiple interaction menus for users, such as bulletin board format, Q&A format, and SNS format, and you can set the menu according to each purpose.
* ・Quantitative analysis is possible in the analytics menu * There is a dashboard that allows you to quantitatively analyze the number of views, likes, comments, etc. for each posted content, while checking user reactions to manuals and help pages that were previously sent one-way. , can be improved.
About the online community site “MATCHA Lab”
“MATCHA Lab” is a community using a website as a platform. “MATCA” is a subscription-type information dissemination service for visitors to Japan developed by MATCHA Co., Ltd.
Contents
We will connect users of “Manager” with each other and make it a place to share examples of inbound measures using MCM, initiatives for tourism business, and the latest information on the inbound market. We also plan to provide information on seminars and provide
consultation corners by specialists with knowledge of disseminating information to inbound tourists.
Community site: https://lab.matcha-jp.com/
Participation conditions: Businesses implementing inbound measures How to participate: Create an account and log in from the community site *There is a function that can only be viewed and participated by MATCHA Contents Manager (MCM) users. Please see below for MCM services.
https://company.matcha-jp.com/service/mcm/
*Comment from the person in charge of MATCHA Co., Ltd.*
“MATCHA Lab” is a place where business operators share knowledge and take a new step toward further development of the inbound industry. Through this community, we will support the inbound market in Japan and strengthen measures in information dissemination, service response, and product design for visitors to Japan.
Through this, we aim to grow the inbound market not just as a temporary boom, but as a pillar of a sustainable tourism industry.
About MATCHA Co., Ltd.
“MATCHA” is a media that gathers information about Japan, with over 20,000 articles in 10 languages, aimed at foreigners visiting and living in Japan. It receives 6.63 million PVs and 3.33 million UUs per month from 227 countries and regions around the world, and has 1.04 million followers on Facebook worldwide. Rather than disseminating information one-sidedly, it is characterized by the creation of valuable content that incorporates information that users really need and that will be read for a long time.
Utilizing the knowledge of one of Japan’s largest media operations, we carry out promotions on MATCHA Media, and use the multilingual information dissemination tool “MATCHA Contents” that anyone can use. Manager (MCM),” and inbound marketing support, which covers everything from research to formulating strategies for visitors to Japan. To date, we have supported a total of over 360 inbound issues for clients. Additionally, for three years starting in 2020, we are hosting the “Inbound Summit,” which brings together inbound business operators from all over Japan. In 2023, approximately 4,000
participants gathered.
As inbound professionals, we will continue to be a company that contributes to Japanese society.
About coorum
“coorum” is a loyal customer platform that provides one-stop services from community management to customer analysis and realizes marketing and business strategies based on loyal customers.
In addition to improving customer loyalty through a community that creates continuous points of contact with customers, it is also possible to collect customer feedback and analyze customer insights, which helps customers make business decisions such as marketing, PR, and product development. We support business growth by reflecting the voices and insights of customers.
coorum HP: https://coorum.jp/
You’ll understand right away! Loyal customer platform “coorum” service introduction materials:
https://coorum.jp/document_requests/
[Asobica Co., Ltd. Company Profile]
Address: A-PLACE Gotanda Building 9F, 2-27-3 Nishigotanda,
Shinagawa-ku, Tokyo 141-0031
Representative: Representative Director and CEO Takaya Imada Company website: https://asobica.co.jp
Management media: https://coorum.jp/cxin/
[MATCHA Co., Ltd. Company Profile]
Address: 2-24-9 Higashi Nihonbashi, Chuo-ku, Tokyo LIT
Representative: Yu Aoki
Company website: https://company.matcha-jp.com
[Contact information regarding this release]
Asobica Co., Ltd.
Mail: info@asobica.co.jp
Person in charge: Public Relations