[PARCO Co., Ltd.] Ikebukuro PARCO 55th Anniversary Campaign Special Site is now available! First project, former Angerme
Autumn fashion campaign featuring Rikako Sasaki has started! *Parco Co., Ltd.*
Press release: August 27, 2024
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Ikebukuro PARCO 55th Anniversary Campaign Special Site Released! First project, former Angerme
Autumn fashion campaign featuring Rikako Sasaki has started! Ikebukuro PARCO 55th anniversary logo / autumn fashion campaign visual Ikebukuro PARCO will celebrate its 55th anniversary on November 23, 2024. To commemorate the anniversary, we will be rolling out a series of campaigns to enliven the anniversary starting Saturday, August 31st. Prior to this, we released the anniversary logo and special website on Tuesday, August 27th.
The logo was designed by Hiromasa Fukachi of the creative studio “DIGRAPH.” Ikebukuro PARCO 55th anniversary special site
URL: https://ikebukuro.parco.jp/page/55th_anniversary_link/
(*Event information will be posted as needed)
And, as the first project to enliven Ikebukuro PARCO in preparation for the anniversary in November, *Rikako Sasaki* will be held from August 31st (Saturday) to September 30th (Monday)*.
We will be holding an *autumn fashion campaign* featuring Ms. Rikako Sasaki has established and continued to express her own style since she was active in the idol group “ANGERME.” She graduated from the group in June of this year and just started a new career, and she appeared wearing the latest autumn coordination.
The campaign title is * “How I Style -Autumn Fashion-”*
The visuals propose a playful styling that mixes men’s and women’s items, with the hope that regardless of gender, people can enjoy items and styles that are uniquely their own.
During the period, we will be holding many collaboration campaigns with Rikako Sasaki and special events at fashion shops. Please enjoy autumn shopping at Ikebukuro PARCO.
Autumn fashion campaign special site
URL: https://ikebukuro.parco.jp/page/fashion2024autumn/
* [Autumn Fashion Campaign Image Movie]*
https://www.youtube.com/watch?v=TbpkkM–3LE
Image movie URL: https://youtu.be/TbpkkM–3LE
* Rikako Sasaki x Ikebukuro PARCO collaboration campaign *
[1] Rikako Sasaki’s newly shot campaign visuals dominate the hall! An original visual of Rikako Sasaki wearing the latest fall
coordination will appear on Ikebukuro PARCO’s in-house posters, signage, exterior wall vision, etc., and will captivate the inside of Ikebukuro PARCO!
■Posting period: August 31st (Sat) – September 30th (Mon)
■Posting location: Each floor in Ikebukuro PARCO building, main building 1F main entrance signage, exterior wall vision, etc. [2] We will carry out special gift plans such as purchase novelties and SNS campaigns!
* If you make a purchase of 4,000 yen or more (including tax) at Ikebukuro PARCO, you will receive an original Rikako Sasaki sticker! (3 types in total) *
■Implementation period: September 20th (Friday) to September 23rd (Monday holiday)
■Exchange location: Special venue next to the information on the 1st floor of the main building
■How to redeem: Please present your purchase receipt within the applicable period at the Ikebukuro PARCO building at the redemption venue.
*Ends as soon as it runs out. It will be distributed randomly. Please note that you cannot choose.
* Participate in the official X campaign on Ikebukuro PARCO’s official Instagram and win a check signed by Rikako Sasaki! *
■Application period: August 31st (Saturday) to September 30th (Monday) ■How to apply: Ikebukuro PARCO official Instagram (@parco_ikebukuro_official) Please check the campaign post that will be uploaded to the above SNS on Saturday, August 31st. A total of 4 people will be randomly selected from among the participants to receive an autographed check. *Please be sure to check the notes listed in the relevant post. *Please check the campaign site for details.
*Plan details are subject to change without notice.
* [Comment from Rikako Sasaki]*
I will be serving as a model for Ikebukuro PARCO’s fall fashion campaign. I’m wearing clothes from a popular shop in Ikebukuro PARCO for the photo shoot, but I think it would be great to enjoy fashion by also wearing men’s items (like this styling)! (Wearing a black set-up look) My favorite parts about this outfit are that the pants are worn around the waist so you can see a little of your stomach, and the layering is cute, so everything is just perfect!
I wore three looks this time, and they were all cute and fun, and I’m looking forward to seeing them completed. As the season gets colder, I think it’s going to be more and more fun to be fashionable, so let’s all enjoy being fashionable together!
Enjoy autumn shopping at Ikebukuro PARCO!
* [Rikako Sasaki Profile] *
Born on May 28, 2001. Born in Miyagi Prefecture.
October 2014: Joined S/mileage (later ANGERME) as a third member. Currently working as an exclusive model for the fashion magazine “CanCam” released in June 2021.
On June 19, 2024, Angerme and Hello! held their graduation performance at Yokohama Arena. Graduated from the project.
He also serves as Minato Kesennuma ambassador.
Instagram:@rikako_sasaki.official
* [Creative staff/costume provided] *
・Production/OFBYFOR TOKYO ・Director/YUKARI (OFBYFOR)
・Cameraman/Stills: Takashi Kamei
Movie: Toshiki
・Stylist: hao ・Hair and makeup: KABUKI ・Graphic designer: PYN (OFBYFOR) ・Producer: Yuho ・Costume provided by: JOURNAL STANDARD, RANDA, Jouete, FRED PERRY, FREAK’S
STORE, UGG
The latest fashion information will be posted on Ikebukuro PARCO’s official Instagram!
Ikebukuro PARCO official Instagram (@parco_ikebukuro_official)
We will be releasing recommended information about Ikebukuro PARCO on the theme of fashion accessories such as bags, hats, and watches that will help you enjoy autumn fashion even more. Please check it out. Ikebukuro PARCO official Instagram
* [3] Ikebukuro PARCO 55th anniversary logo & special site released! * Ikebukuro PARCO was established in 1969 as PARCO.
Since opening our doors as our first store, we have evolved along with the ever-changing city, incorporating diverse personalities and unique cultures.
“Even after our 55th anniversary, PARCO will continue to connect and expand with this city and its people.”
With this in mind, we will celebrate our anniversary with the theme of “LINK”.
The anniversary logo was designed by Hiromasa Fukachi of the creative studio DIGRAPH, and uses the motif of pipes to evoke connection, and by connecting them three-dimensionally, Ikebukuro PARCO creates a multifaceted connection with all kinds of content. It expresses attitude.
Ikebukuro PARCO 55th anniversary special site
URL: https://ikebukuro.parco.jp/page/55th_anniversary_link/
(*Event information will be posted as needed)
* [Hiromasa Fukaji Profile]*
Designer/Graphic researcher (visual expression researcher)/Director of DIGRAPH Born in Osaka in 1990. Plotter is a method that uses a plotter (a device that converts and outputs vector data) to create accidental expressions that occur at the boundary between digital and real life. Researching new graphic expressions centered on “Drawing (plotter drawing)”. In 2023, he launched the creative studio “DIGRAPH” with Junichiro Horikawa. He has won many awards including Cannes Lions, The One Show, New York TDC Award, and D&AD Award.
* [4] Ikebukuro PARCO 55th Anniversary Campaign Upcoming Events* Ikebukuro PARCO is planning various events to commemorate its 55th anniversary. There are a lot of plans to liven up the anniversary, such as in-house parties, limited product sales, and rooftop events every weekend in November!
We will update the latest information from time to time, so please check the special site and look forward to it.
Events scheduled to be held (some)
*Re:pabillion*
A chaotic pavilion created by new attempts, challenges, and creations by creators with various origins and styles that transcend boundaries. From collaborations between creators active in completely different fields to completely new works by up-and-coming creators, we seamlessly bring them together in one space.
■Period: October 17th (Thursday) to October 28th (Monday)
■Location: Main Building 7F PARCO FACTORY
*LINK MARKET*
“LINK”, which represents connection, will be held as the opening event for Ikebukuro PARCO’s 55th anniversary.
Under the title, we are holding an event in collaboration with various creators that PARCO has connected with over the past 55 years, including people, cities, and local shops across the country! There will be market booths with local shops from all over the country, and live music performances by popular artists!
■Period: November 2nd (Sat) – November 4th (Monthly holiday) ■Location: Main building rooftop
* “Ollie” x Ikebukuro PARCO “URBAN OASIS” *
Special event by street culture magazine “Ollie”!
For young Ollie readers who spend their time in the concrete jungle, we are creating a culture that mixes music, skating, and art, with the image of an unexplored region suddenly appearing in the city! A one-night-only music session that can only be seen in this space! At the special skating ramp page, performances by notable skaters will be held, and at the end, a movie will be shown on a giant screen, illuminating the venue.
■Period: November 9th (Sat) – November 10th (Sun)
■Location: Main building rooftop
*Please check the campaign site for details. *Plan details are subject to change without notice.
We are planning many other events to enliven the anniversary, so please look forward to future announcements.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000003022.000003639.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=3639&release_id=3022