[ADK Holdings Co., Ltd.]
ADK Marketing Solutions collaborates with Takto, a PR strategy consulting company. “SX communication” to achieve both “solving social issues” and “sustaining the company’s growth”
Support program launched
*ADK Holdings Co., Ltd.*
Press release: August 27, 2024
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ADK Marketing Solutions collaborates with Takto, a PR strategy consulting company. “SX communication” to achieve both “solving social issues” and “sustaining the company’s growth”
Support program launched
*As a “sustainability x PR” professional, we support the creation of actions and communication that resonate with people*
ADK Marketing Solutions Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Toshiya Oyama, hereinafter referred to as “ADK
“MS”) is collaborating with Takto LLC (Headquarters: Chuo-ku, Tokyo, Representative: Tetsutaro Shimo, hereinafter referred to as “Takto”), a PR strategy consulting company, to provide one-stop support from planning to execution of sustainability communication strategies. SX (Sustainability Transformation)
Communication Support Program has been launched.
In recent years, as uncertainty in the external environment has increased, emphasis has been placed on sustainable initiatives that can deal with various risks. “SX (Sustainability Transformation),” which aims to achieve both and transform companies into meaningful companies, is attracting increasing attention.
In order to demonstrate these things, it is important to communicate your company’s efforts externally.In order for the efforts to be conveyed to society in a “valuable form”, it is important for the media to understand the situation correctly and appropriately. Communication design is required.
Therefore, by collaborating and forming a team with Takto, a PR strategy consulting company that has practiced the development of context, messages, and narratives that lead to increased corporate value, by leveraging the perspective of the media that sets the tone of society, including economic media. As a “sustainability x PR” professional, we support the creation of actions and communication that stakeholders can empathize with, and contribute to improving the corporate value of our clients.
The “SX Communication Support Program” bridges the gap in awareness between clients and the media while designing an appropriate plan for implementing measures.
* 1. Current situation analysis/risk diagnosis → 2. Strategy formulation/measure planning → 3. Value visualization/measure implementation *
In addition to these three steps, we can also design a plan for paid and owned media, optimize each media as a whole, and incorporate it into communication activities that appeal to stakeholders.
Furthermore, we can provide a one-stop service that includes creative development based on risks and messages.
ADK MS will continue to contribute to the transformation and sustainable business growth of client companies through a
comprehensive approach.
In addition, on the ADK MS column site, the EX Design Division, EX Consulting Bureau, which promotes the SX Communication Support Program,
We have published an interview article with Masa Ariizumi of the Sustainability Solutions Group. Please also take a look.
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■Interview with the newly established “Sustainability Solutions Group” in January 2024. What is the new approach to involve consumers? ～Aiming to simultaneously solve “social issues” and “client business issues”～*
Read the interview article * -Takto LLC-*
Business: Public relations communication consulting
Established: August 2021
Representative: Tetsutaro Shimo
Address: 2nd floor, Ginza Otake residence, 1-22-11-2F, Ginza, Chuo-ku, Tokyo 104-0061
HP: https://takto.jp/
As social change accelerates and the issues faced by people become more complex and difficult, we provide communication support to help solve issues and create a better society together.
Communication, as we define it, means deeply understanding the issues, needs, and mutual relationships of various stakeholders, and reweaving those relationships in order to overcome interests and bring about optimal solutions.
Through these communication activities, we work in collaboration with media companies and clients, including public and private sectors, to co-create value that contributes to the realization of a sustainable society.
* -About Sustainability Solutions Group-*
Sustainability Solutions Group is ADK MS EX Design Headquarters This is an organization of EX Consulting Bureau. With the mission of creating an “exciting customer experience,” the EX Design Division identifies issues in improving customer experience, formulates solutions and policies, and plans solutions. In addition, we work alongside our clients through this series of processes. The
Sustainability Solutions Group supports clients in promoting their business in the sustainability field, from consulting to execution. We aim to simultaneously solve “social issues” and “client business issues.”
* -ADK Marketing Solutions Co., Ltd. Company Profile-*
We provide full-funnel integrated solutions in all areas of marketing. Business brand “ADK” launched in 2021
In the digital and data-driven marketing field, which is led by “CONNECT,” highly specialized specialists gather across the organization to propose “valuable customer experiences” that contribute to clients’ business results.
・ADK MS website https://www.adkms.jp/
https://prtimes.jp/a/?f=d4328-310-04fecbcad6978ae41a202cc7e7e79330.pdf ADK Holdings Co., Ltd.
Corporate Planning Headquarters PR/Marketing Group
E-mail: mspr@adk.jp