[FANCL Co., Ltd.] “Premium Calorie Limit” New release on October 16, 2024 *FANCL Co., Ltd.*
Press release: August 27, 2024
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“Premium Calorie Limit” New release on October 16, 2024
*The FANCL Calorie Limit brand, which supports the desire to eat deliciously and happily, has been released as the “strongest Calorie Limit product ever” for people who seriously want to change their mind*
FANCL Co., Ltd. will be releasing “Premium Calorie Limit,” the food with functional claims that is the strongest in the history of Calorie Limit, which is the first brand new supplement product in 10 years, through mail order, directly managed stores, and general distribution on October 16th. The new product will go on sale from Sunday (Wednesday). We are also planning to go on sale in advance at some convenience stores, drug stores, and e-commerce malls starting in late September.
Calorie Limit is a brand that helps you love your mind and body through “eating deliciously”. We have been ranked No.1 in sales for seven consecutive years*1 in the supplement company ranking for suppressive/combustion diet supplements in the market, and have sold over 89 million products*2, helping many customers enjoy the happiness of eating deliciously.
In response to the diversifying customer needs regarding diet in recent years, more “multifunctional” diet support supplements have become a trend. Against this background, in addition to the dietary support function of the Calorie Limit brand, which “suppresses the absorption of sugar and fat”, we have added functional ingredients that have been reported to “lower high BMI” and “improve bowel movements.” We have developed products that meet even more customer needs. In addition, although it is multi-functional, the recommended dosage is 4 tablets per day, making it easy to continue using. *1: Sales amount from 2016 to 2022 (calorie limit, adult calorie limit, other total)
Source: “H.B Foods Marketing Handbook 2018-2024 Function-Oriented Food Edition” -Ranking of supplement companies in the
suppression/combustion diet market, Fuji Keizai Co., Ltd.-
*2: Sales results for “Calorie Limit” and “Adult Calorie Limit” from May 2000 to the end of February 2024.
[Product overview]
– Product name: Premium Calorie Limit
– Release date: Wednesday, October 16, 2024 *Pre-sales are scheduled to start at some convenience stores, drug stores, and EC malls from late September.
– Sales channels: mail order, directly managed stores, general distribution – Contents: 30 days supply (120 tablets)
– Price (tax included): 5,490 yen – Base price: 5,084 yen – – Recommended amount: 4 tablets at a time (once a day)
– Allergen (out of 28 items): Crab
– Notification number: J47
Notification: This product contains mulberry leaf imino sugar, chitosan, tea flower saponin, black ginger-derived polymethoxyflavone, rosehip-derived tiriloside, vegetable lactic acid bacteria K-1 (L. casei
327) is included. Mulberry leaf imino sugar, chitosan, and tea flower saponin have been reported to have the ability to suppress the absorption of dietary sugar and to suppress the rise in blood sugar levels after meals. It has been reported that Chaka saponin has the ability to suppress the absorption of dietary fat and the ability to suppress the increase in blood triglyceride levels after meals. Polymethoxyflavone derived from black ginger has been reported to help metabolize fat and make it easier to consume, and to reduce abdominal fat in people with a high BMI. Tiriloside derived from rose hips supports the reduction of abdominal fat and weight in people with a high BMI, and has been reported to have the ability to lower the BMI of people with a high BMI. plant lactic acid bacteria
K-1 (L. casei 327) has been reported to have the ability to improve bowel movements.
[Product features]
* -Product design that supports customers’ desire to change- *
While maintaining the dietary support function of the Calorie Limit brand that suppresses the absorption of sugar and fat, in order to support the needs of customers who want to change, we have added a new function that has been reported to reduce high BMI. Added
“Tiriloside”. In addition, “Plant-based lactic acid bacteria K-1 (* L. casei *
327)”. In a monitor survey conducted by our company (n=100), more than half of the people felt that they had bowel movements and a feeling of refreshment in their stomachs within two weeks.
* – Formulation design that is easy to continue – *
Using our unique formulation technology, we have achieved the recommended amount of 4 tablets per day, so that customers can continue taking the product. At the same time, we used coating technology to suppress the unique odors of the ingredients, and we were particular about designing the product so that it would not interfere with meals.
* -Package design that combines friendliness with a high-quality impression- *
In addition to easy-to-understand product features and easy selection, we focused on balancing the bright and friendly impression of the Calorie Limit brand with the luxurious and high-quality impression of the elegant gold color.
[Development background]
The sales scale of the domestic supplement market is approximately 1 trillion yen *3 and continues to grow year by year, and diet support products account for a high proportion of sales. Among these, the sales scale of supplement dosage forms for products that claim four or more functions is expanding*4, and the need for “multifunctional” products is increasing.
We conducted a survey of approximately 14,000 customers and found that it is not enough to simply have multiple functions such as “reducing high BMI” as a condition for a diet support supplement that customers can continue to take. It turns out that it is. Therefore, by combining functions that improve bowel movements, we came up with a product design that allows users to continue using the product while experiencing the experience.
*3: Source: Fuji Keizai “H.B Foods Marketing Handbook” 2023 edition *4: 2024 H・B Foods Marketing No.1 Suppression/combustion supplement category + blood sugar level improvement category total
[Reference: Calorie Limit Brand Product List]
Product Name Calorie Limit Adult Calorie Limit Premium Calorie Limit Target: Everyone who wants to enjoy food.Adults who are concerned about decreased fat metabolism.People who seriously want to change. functionality
Participating components: ・Mulberry leaf imino sugar/chitosan/Tea flower saponin ・Mulberry leaf imino sugar/chitosan/Tea flower saponin ・Derived from black ginger
Polymethoxyflavone ・Mulberry leaf imino sugar / Chitosan / Tea flower saponin ・Derived from black ginger
Polymethoxyflavone
・Tiriloside derived from rose hips
・Plant lactic acid bacteria K-1 (* L. casei * 327)
Function ・Suppresses the absorption of dietary sugar and fat ・Suppresses the absorption of dietary sugar and fat
– Helps fat metabolism and makes it easier to consume
・Reducing abdominal fat in people with high BMI ・Suppressing absorption of dietary sugar and fat
– Helps fat metabolism and makes it easier to consume
・Abdominal fat and weight in people with high BMI
Supports the reduction of body mass index and lowers high BMI ・Improve communication
Price 1,563 yen – Base price: 1,448 yen – 2,800 yen – Base price: 2,593 yen – 5,490 yen – Base price: 5,084 yen –
Suggested amount: 3 tablets at a time (1 to 3 times a day) 3 tablets at a time (1 to 3 times a day) 4 tablets at a time (once a day)