[Survey of people who are pushing] How many people are you pushing? 41% of people have 10 or more favorites! 14% said they only have one favorite
*Book Lister*
Press release: August 27, 2024
**
[Survey of people who are pushing] How many people are you pushing? 41% of people have 10 or more favorites! 14% said they only have one favorite
*
At the “Oshikatsu Research Department (Oshiken!)” (hereinafter referred to as “Oshiken!” in the text) operated by Booklista Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Shigeru Murata, hereinafter referred to as “Booklista”) , we conducted a survey on users who have favorites. *
Booklista operates “Oshibana”, a service specializing in Oshikatsu. Users are mainly people who are involved in oshikatsu.Oshiken!, founded by Oshibana, is a club activity aimed at making oshikatsu more fun and supporting users.
This time, we conducted a questionnaire about Oshikatsu to 300 users ranging from teens to 60s who are active in Oshikatsu, and received their responses.
* ◆“Oshikatsu” research report*
* [Summary of the promotion survey] *
Survey target: Users nationwide who are active in Oshikatsu
Number of respondents: 300 people
Survey period: July 19th to August 11th, 2024
Survey method: Conducted online survey on “Oshibana”
*The data in this report is rounded to the second decimal place (the total may not add up to 100%).
*Surveys are conducted without compensation.
■ Almost 30% of people have 10 or more but fewer than 25 people, so it’s normal to have multiple people.
The questionnaire asked, “How many people do you recommend?” and was divided into groups of only one person, two people, three people, four people, five people, six people, seven people, eight people, and nine people. , after 10 people, we asked users to select their preferred number of people for each of the following categories: 10 to 25 people, 25 to 50 people, 50 to 100 people, and 100 or more people. The most common choice in the survey was “10 to 25 people” at 29.4%. The runner-up most common answer was “Only one person” (14%), and the third place was “Two people” (12.4%).
When narrowing down to 2 or more people, 86% of the people are pushing 2 or more people, and 3.7% of the total are pushing 100 or more people, indicating that many Oshikatsu users are pushing multiple people. Understood.
There are various possible reasons for the increase in the number of “objects” among Oshikatsu users. For example, “I can make a recommendation for each work I like,” “I recommend the box in a group (I recommend everyone),” and “I get to know other people based on the relationship between my favorites, and that person becomes my favorite as well.” You can The following comments were received from users with multiple favorites:
“If I get a lot of support, I feel really happy every day! Even if I get bored, there are other people who support me, so I can keep pushing!!” (Teenage female)
“Pushing will increase!!! (Female in her 30s)”
“Sorry for being philanthropic! I love everyone! (Female in her 20s)”
The supply of Oshi is not always stable. For example, if the target of your favorite is an anime character, once the broadcast ends, you will no longer be able to receive the same supply as before. There are unique benefits to having multiple pushers to deal with situations like this. By pushing multiple pushers, not only can you continue to receive a well-balanced supply, but also the pushers can maintain an appropriate distance from each other without being overly dependent on one person.
On the other hand, the second most common answer was “There is only one person who supports it,” and it became clear that there are many people who stick to one person’s recommendation. We received passionate comments such as the following from people who are pushing for one person.
“In the past, I always wanted to watch over my Oshis as wall-like types, but now I’m surprised that my Oshis have turned into gachiriako (actually in love with my Oshis).I’m surprised that something like this can happen. The design motifs for my pusher are phoenixes and the sun, but I recently realized that my pusher is the world itself, the universe.Today, I am still receiving pushback from this world (woman in her 30s).
“I love you so much I can’t stop!!! Thank you for existing!!! I wanted to be your child! lol (Female in her 30s)”
■“Someone I admire” “I want to watch over me”… Everyone has their own preferences.
Next, “What is recommended for you?
Please choose the one that is closest to your image,” and includes words that are often used by oshikatsu users, such as “favorite!”, “someone I admire,” “I want to be friends with,” and “feeling like I worship you as a god.” We prepared a wide variety of questions and asked each person to choose the emotion closest to their image. As a result, the votes were very divided, and it became clear that each person had different feelings towards their support.
6th place or lower
favorite! 8%
Absolute existence 7.3%
Sukipi 5.4%
I will protect my favorites! (I want to protect) 4.8%
I want to be friends 2.6%
Rather, I feel like I gave birth to a woman (feeling maternal (paternal)) 1.6% Other 6.6%
・I want you to eat lots of delicious food and I want you to be happy. ・He seems to be looking at it from a manager’s perspective. lol ・Spouse
・People I love but can’t meet. An important person in my heart that cannot be expressed in simple words such as “Riako” or “Oshi”. ・I just love you, not as a friend, love interest, or someone close to you. ・There are three types of pushers: pushers you want to watch over, pushers you admire, and pushers you admire.
・The person who wants to become that character
The results of this survey do not show any bias in that fans with only one oshi are more likely to be in love with their oshi (actually in love with their oshi), and the large number of oshis influences the image of the oshi. This was not confirmed.
Another comment that expressed the support I received was, “The person who found the reason for me to live!
She is cute and cool and is my angel (female in her teens),” “cool, cute, precious, God, I’m dying (heart)” (female in her teens), and “I have the energy to live” (female in her 20s) are my fuel for working hard every day. There were people who were “just themselves” (men in their 20s) and people who projected themselves as “just me” (a man in his 20s).
“My life has become richer. I’m just grateful.” (Male in his 20s) “It makes you feel energetic, enriches your life, and has health and beauty effects! (Part omitted) (Female in her 20s)”
As mentioned above, many respondents said, “My life has become richer because I met Oshi.”
Some people pray for Oshi’s happiness, saying, “I want them to eat lots of delicious food and I want them to be happy (female in their teens),” while others say, “I want them to be both happy and unhappy (female in their 20s).” Some responses expressed the mixed feelings of fans, who wished for Oshi’s happiness, but also wanted to see her in any way, even if it was an unhappy one.
“I’m always trying to figure out how to deal with my Oshi. I want to maintain a reasonable distance and enjoy my love without bothering others or my Oshi.” (Female in her 40s)
Furthermore, we found that the emotions and methods of pushing Oshi vary from person to person, such as those who are looking for ways to interact with Oshi and other Oshi-katsu users.
Regarding use of this report
・When quoting or reprinting this report, please be sure to clearly state that it was researched by Oshikatsu Research Department. ・Please do not process or modify the data.
・This report is copyrighted by Booklista Co., Ltd.
・If we determine that the publication is inappropriate, we may cancel the publication.
・We are not responsible for any problems that may arise from the use of this report.
The goal of the Oshikatsu app “Oshibana”
“Oshibana” is a service that provides “happy living today” through Oshikatsu. The difference from most services related to the Oshikatsu and creator economy markets is that we develop our services from the perspective of users who are on the pusher side. We develop products together with users, putting the user first. We will continue to consider ways to maximize user feedback and utilize it in our services.
“Oshibana” regularly conducts surveys for Oshikatsu users within the app. Your opinions will be reflected in app development and may even be featured in the news! ?
If you are interested, please download the app (currently only iOS is supported).
Official website: https://oshibana.fun/
App Store URL: https://apps.apple.com/jp/app/id1581399897
Compatible devices: iOS *iOS14.0 or later
Official X (old Twitter): https://twitter.com/Oshibana0487
Illustration:
Miura Popa (https://twitter.com/miurapopa)
Ren Aikawa (https://twitter.com/aikwarendbiryut)
Service ideas and features under development are published on Trello (https://trello.com/b/E9C5Ac1M).
Recruitment information
We are currently looking for members to work with us on the
development of Oshibana and other new businesses.
Recruitment Information Actively recruiting engineers and designers! https://www.booklista.co.jp/corp/recruit/
Wantedly
https://www.wantedly.com/companies/company_5502097
Four secrets to product development that generate user enthusiasm https://newspicks.com/news/6713863
Inquiries regarding this release
[Contact information]
Tomoyuki Motosawa, head of development of the Oshibana app
nbo@booklista.co.jp
[Inquiries regarding the app]
Please contact us using the in-app contact form or official X (formerly Twitter).
Official X (old Twitter): https://twitter.com/Oshibana0487
About Booklista
Booklista is based on the vision of “Entertainment x Tech
(Intellectual Curiosity x Impressive Experience)”, and has developed “- Oshibana
– (Oshibana)” and the short manga creation support service
“YOMcoma”, we are working on creating new businesses. We also develop various businesses related to e-books and provide total support for the comprehensive operation of e-book stores. We will expand our scope to include all types of entertainment and create new value by making full use of digital technology.
https://www.booklista.co.jp
*”-Oshikatsu App Oshibana-” is a registered trademark of Booklista Co., Ltd.