[Tsuruya Yoshinobu] Autumn limited edition | Best-selling
confectionery with chestnut flavor. “Tsubara Tsubara Kuri” will be released at stores nationwide from Sunday, September 1, 2024. *Yoshinobu Tsuruya*
Press release: August 27, 2024
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Autumn limited edition | Best-selling confectionery with chestnut flavor. “Tsubara Tsubara Kuri” will be released at stores nationwide from Sunday, September 1, 2024.
*Tsuruya Yoshinobu in Nishijin, Kyoto, founded in 1803. Chestnut red bean paste x chopped Japanese chestnuts, a delicious taste only available in autumn, available at all stores for the first time. * “Tsubara Tsubara Chestnut”
Japanese confectionery manufacturing and sales company
Yoshinobu Tsuruya (Headquarters: Kamigyo-ku, Kyoto City, President and CEO: Shinichiro Inada) has released a fall limited edition of the best-selling baked confectionery “Tsubara Tsubara,” which is loved for its chewy and moist texture. Tsubara Tsubara
Chestnut” will be on sale at stores and online shops nationwide from Sunday, September 1, 2024. This product, which was previously only available at a few stores, has now been expanded to all stores. At the same time, we have renewed the flavor and packaging.
* “Tsubara Tsubara” * is a best-selling baked confectionery by Kyoto confectioner Yoshinobu Tsuruya, which was released in 1996 (Heisei 8). A unique combination of glutinous rice flour and wheat flour* Baked skin with a unique chewy and moist texture*
The mellow flavor made with Tokachi-produced azuki beans and the gentle sweetness of Ogura-an (red bean paste) has been loved by everyone for 28 years since its release.
Left: “Tsubara Tsubara Chestnut (Autumn only)” Right: “Tsubara Tsubara (Sold all year round)”
“Tsubara Tsubara Chestnut” is an arrangement of “Tsubara Tsubara” with a “chestnut flavor” only available in autumn*
Until now, it has been available only at some stores such as department stores. This time, * the contents have been upgraded to “chestnut-filled”, * and *
The package has been renewed* and the new product will be released at Tsuruya Yoshinobu’s main stores and directly managed stores, as well as department stores and online shops.
■Product information
●Product name
“Tsubara Tsubara Chestnut”
●Renewal release date
*Sunday, September 1, 2024*
* ※Reservations will start at the online shop from around 12:00 on Tuesday, August 27th*
●Handling stores
*Tsuruya Yoshinobu main store, directly managed stores, department stores, etc., official online shop*
*Some stores may not carry this product.
●Online shop URL
https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara-kuri
●Price
1 piece 303 yen / 5 pieces 1,620 yen / 10 pieces 3,240 yen / 15 pieces 4,806 yen / 20 pieces 6,480 yen / 30 pieces
9,612 yen (all tax included)
●Deep storage: 7 days from the date of manufacture
●28 items such as specific raw materials: wheat, milk ingredients, eggs ■Renewed with “chestnut-filled” flavor
“Tsubara Tsubara Chestnut”, which has been sold only at some stores until now, was made with chopped chestnuts in “koshian”. With this renewal, *
A relaxing and delicious “Kurian” made by kneading chestnut paste into white bean paste*, and *chopped Japanese chestnuts*
The flavor is full of chestnuts. The moist, chewy baked skin and the soft, mellow harmony bring out the flavors of autumn.
* ■Renewed to new package*
“Tsubara Tsubara Chestnut” new package (1 piece)
In line with the “Tsubara Tsubara” series, whose packaging was completely renewed in February of this year, * “Tsubara Tsubara Chestnut” has also been redesigned *
. It is wrapped in an autumn-like design with cute chestnuts scattered all over it.
The package uses a natural yellow color reminiscent of the color of a chestnut or the round shape of a burr, and its subtle sheerness gives it a warm feel.
* Packed in a specially designed box for “Tsubara Tsubara” * This item is also highly recommended as a souvenir or gift, as well as with other baked sweets and yokan.
5 pieces
10 pieces
15 pieces
■Set menu will also be available at Saryo of Kyoto main store “Miyako Set” *The photo shows the contents of the regular version* * “Miyako Set” currently available at the rest area (Saryo) on the 2nd floor of Tsuruya Yoshinobu main store (Kamigyo Ward, Kyoto City) * (1,485 yen) is a set menu that includes three of Tsuruya Yoshinobu’s signature sweets and matcha. Among these, “Tsubara Tsubara” * An option to change to “Tsubara Tsubara Chestnut” for an additional charge of 60 yen* will be available from September onwards.
Please take this opportunity to enjoy “Yumochi” with a history of 150 years, “Kyo Kanze” which has been rolled by hand for 100 years, and “Tsubara Tsubara”, a modern bestseller, all on one plate.
Kyoto main store 2nd floor rest area
The sale date of the set menu will be announced on official SNS etc. at a later date.
Click here for Tsuruya Yoshinobu general account
https://www.instagram.com/tsuruya.yoshinobu_wagashi/
Click here for Kyoto main store account
https://www.instagram.com/tsuruya.yoshinobu_honten/
Tsuruya Yoshinobu Co., Ltd.
Founded in Nishijin, Kyoto in 1803 by Ihei Tsuruya. A long-established Kyoto confectionery shop with a history of over 220 years. With the family motto of “Creating Yokimono”, they create new Japanese sweets and cafes that incorporate modern sensibilities while preserving traditional techniques. We are working on various collaborative projects, expanding the appeal of historical Kyoto sweets, and pursuing new value for Japanese sweets on a daily basis.
■Company overview
Company name: Tsuruya Yoshinobu Co., Ltd.
Representative: Shinichiro Inada, President and Representative Director Address: 340-1 Nishi-Funabashi-cho, Kamigyo-ku, Kyoto-shi, Kyoto 602-8434 Founded: 1803
HP: https://www.tsuruyayoshinobu.jp/
X (old Twitter): https://twitter.com/tsuruya1803
Instagram: https://www.instagram.com/tsuruya.yoshinobu_wagashi/