[LINE Research] Top 2 favorite paid video distribution services are “Amazon Prime Video” and “Netflix”
*LINE Yahoo Inc.*
Press release: August 27, 2024
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[LINE Research] Top 2 favorite paid video distribution services are “Amazon Prime Video” and “Netflix”
*LINE Research conducted a survey on paid video distribution services targeting people in their teens to 60s nationwide*
LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) operates LINE Research, a research platform exclusively for smartphones, based on the company’s largest active research panel in Japan with more than 6.5 million people.
LINE Research conducted a survey of men and women in their teens to 60s across the country to find out which of the paid video streaming services they like the most and why they like that video streaming service. So I’ll let you know the results.
*Details of the survey results can be viewed on LINE Research’s research media “Research Notes.”
https://lin.ee/qSGtUEW/bvbv/pr
*Please check the graph images in this release from “Download Press Release Materials”.
* ■Amazon Prime Video and Netflix are top 2 for both men and women. There is a difference in the proportion between men and women* Regardless of whether you are currently using it or not, we asked you about your favorite video distribution service among the typical paid video distribution services.
The percentage of people who answered “Not among these” was over 30% overall, and the percentage was high at around 40% for those in their 50s and 60s.
The number one overall favorite video distribution service is “Amazon Prime Video”, with a high percentage of 27.9%.
In second place overall was “Netflix” with 18.5%, followed by “U-NEXT”, “Hulu”, and “Disney+” with less than 5%.
1st place overall “Amazon Prime
“Video” was also number 1 in all age groups. Although it ranked first for both men and women, the percentage was slightly higher for men than for women, and was particularly high at over 30% for men in their 20s and 30s.
“Netflix,” which came in second place overall, also ranked second in all age groups and gender categories, with a higher percentage of women than men. The percentage was particularly high among women in their teens to 20s, and was first among women in their 20s at over 30%. Also, a woman in her 50s said, “Amazon
“Netflix” took first place with a close margin of “Prime Video.” * ■Introducing the top 3 reasons why I like my favorite paid video distribution service! *
We asked respondents why they liked the paid video streaming service they said they liked the most.
1st place overall “Amazon Prime
When asked why they like “Amazon Prime Video,” “low price” was ranked first at a high rate of approximately 40%. In second place, over 20% of respondents said they could use services other than watching videos, such as music/e-books/games. The third and subsequent rankings were “large number of works,” “viewable on various devices (TV/smartphone/tablet/PC, etc.),” and “easy to use service (easy to operate, search, etc.).” Additionally, although not included in the rankings, a higher percentage of respondents cited “the benefits are attractive,” such as membership benefits, points, and discounts on related services, compared to other services.
The number one reason for liking Netflix, which came in second place overall, was “a large number of titles,” which was a high percentage of 40%. After 2nd place, around 20% said “A lot of original distribution works,” “A lot of movies,” “A lot of Korean dramas,” and “The latest releases are available quickly.”
The number one reason for liking “U-NEXT”, which came in third place overall, was also “large number of works” at 40%. The second and subsequent rankings were “full of anime/special effects,” “full of movies,” “large number of people who can share an account,” and “no/few commercials/advertisements.”
“A large number of people can share an account” had the highest percentage compared to other services, and although it was not ranked, “The benefits are attractive” was also high.
In addition, “ABEMA Premium”, which ranked third among teens, had the highest percentage of all services for “plentiful variety.”
On Hulu, which ranked 4th overall, the highest percentage of respondents answered, “Recommends works that match my interests” at over 20%, and the percentage of respondents who answered “Has a good selection of domestic dramas” was also high. did.
“Disney+”, which ranked 5th overall, had a higher percentage of respondents who said “it has a good selection of movies” compared to other services.
Although many people use video streaming services, we found that there are some differences in the services they like most by gender and age group.
[About the survey]
Smartphone web survey targeting LINE users
Survey target: Men and women aged 15 to 69 from all over Japan Implementation period: July 8, 2024 to July 10, 2024
Valid number of collections: 5241 samples
*Weight back the gender and age composition ratio to match the market. *The numbers in the table/graph are rounded to the first or second decimal place, so the total may not add up to 100%, or the same percentage may look different.
* [About “LINE Research”] *
LINE Research is a research platform for the smartphone era that aims to maximize business development and marketing activities for companies. Of the more than 6.5 million active monitors, 50% are between the ages of 10 and 29*, making it possible to conduct surveys with a low incidence of occurrence among students and young people. Additionally, unlike traditional survey panels, it is possible to contact people with little interest in research, making it possible to collect more general opinions. Since the survey is distributed via LINE push notifications, it is not only easy for users to respond in real time, but the screen design makes it easy to respond on smartphones, making it possible to conduct the survey effectively. *As of August 2024
“LINE Research” official website:
https://www.lycbiz.com/jp/service/line-research/
LINE Research provides the results of quarterly trends surveys as well as free reports of past surveys. If you are interested, please see the URL below.
Research report/material request form: https://biz.line-research.line.me/pr_dl