[Ehime Shimbun Co., Ltd.] Collaboration between Japan’s best YouTuber ISSEI and Ehime’s citrus farmers!
*Ehime Shimbun Co., Ltd.*
Press release: August 27, 2024
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Collaboration between Japan’s No. 1 YouTuber ISSEI and Ehime’s citrus farmers! *6 types of citrus sweet sake are born! ～Delivering Ehime Prefecture’s citrus to the world～*
Through a collaboration between ISSEI, a YouTuber with more than 40 million YouTube subscribers, the most in Japan, and citrus farmer “Yamauchi Farm” (Yoshida-cho, Uwajima City, Ehime Prefecture), six types of ” “Citrus Amazake” was born.
The citrus amazake is made using citrus fruit carefully grown by Yamauchi Farm under the supervision of ISSEI, and is a masterpiece that perfectly harmonizes the unique flavor of each citrus fruit with the gentle sweetness of malted rice. You can fully enjoy the uniqueness of citrus fruits that have been bathed in the Ehime sun. This product is sold on the website of the regional revitalization project “Harvest” developed by Ehime Shimbun and Shogakukan (Tokyo)’s women’s media “Domani”.
6 types of “Citrus Amazake” in collaboration with ISSEI
[About the product]
Product name: Citrus amazake
Price: 1,500 yen (tax included, shipping not included)
Content: 150ml
Types: 1.Haruka, 2.Mikan, 3.Iyokan, 4.Ponkan, 5.Blood Orange, 6.Uwa Gold Best before date: 6 months from manufacture
[How to purchase]
〇WEB site/Ehime regional revitalization project “Harvest”
https://herbeststore.com/products/amazake
〇Store/SHIBUYA SCRAMBLE S (MAGNET by SHIBUYA109 7F, 1-23-10 Jinnan, Shibuya-ku, Tokyo)
〇Telephone: “Harvest” Secretariat in Ehime Shimbun Sales Office 089-935-2323
* [ISSEI / Issei] *
Japan’s top YouTuber with 40.6 million YouTube subscribers (as of August 26, 2024). This is the first time in history that a Japanese YouTube channel has surpassed 40 million subscribers.
* [Yamauchi Farm] *
We have a field on a slope blessed with rich soil in Yoshida-cho, Uwajima City, Ehime Prefecture, and cultivate 24 types of citrus. We choose the best location for each variety, carefully observe the condition of the trees, leaves, and fruits, and spare no effort to care for them at the necessary times, with the motto “like raising our own children.” I’m growing it.
On August 23rd, the entertainment spot “SHIBUYA SCRAMBLE” in Shibuya, Tokyo At the press conference, YouTuber ISSEI, Yamauchi Farm’s Naoko Yamauchi, gravure talent Rina Hashimoto, and others talked about citrus amazake and the appeal of Ehime’s citrus fruits.
[For general inquiries regarding this release]
Ehime Shimbunsha Sales Department Digital Development Department (Harvest person: Honda)
TEL: 089-935-2323
E-mail: info@hearbvest.jp