Happoen
[Held from September 4th to 8th] Packed with the charms of Oita Prefecture’s food, including hot springs, kabosu, Hita pears, and sake! “Pop-up showroom full of miryoku in Oita, Japan’s best hot spring prefecture” will be held at Shirokanedai “MuSuBu”
Introducing a menu using ingredients from Oita Prefecture! In addition to a variety of content such as a hot spring water drinking comparison corner and Oikabo lassi making, a “Sake Party” will be held on September 5th (Thursday) where you can enjoy Oita’s famous sake and locally produced food with brewers.
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Happoen Exchange Content Produce Co., Ltd. (Representative Director: Yoshinori Inoue, Tokyo, hereinafter referred to as “Happoen”) is a comprehensive production company, Happoen Co., Ltd. (Representative Director: Yoshinori Inoue, Minato-ku, Tokyo, hereinafter referred to as “Happoen”) Minato Ward (hereinafter referred to as “Happoen Exchange Content Producer”) collaborates with local governments in each region to provide one-stop content that revitalizes exchanges centered on food, in order to realize “creation of new exchanges from local food culture.” It is produced by. At the pop-up showroom “MuSuBu” in Shirokanedai, we have held over 150 weekly events to hone and rediscover the charm of the region.
The company will be holding a “pop-up showroom full of Miryoku flavor in Oita, Japan’s No. 1 hot spring prefecture” from Wednesday, September 4th to Sunday, September 8th, 2024. In addition to offering event-limited menus using ingredients from Oita Prefecture, we offer a variety of other content such as making local dishes and making Oikabosu lassi. We will deliver the charm of Oita Prefecture, known as the “Onsen Prefecture”, through “food”. Furthermore, on September 5th (Thursday), we will hold a “Enjoying Sake with the Brewers” event where you can enjoy Oita Prefecture’s famous sake with the brewers.
[Image 1: https://prtimes.jp/i/19559/485/resize/d19559-485-241fd79f8226f5edab88-0.jpg&s3=19559-485-07a6058dbbc5773aa675c997347ce592-1920×1005.jpg] *The photo is an image.
Oita Prefecture boasts the highest number of hot spring sources in Japan (*1) in terms of both the number of hot spring sources and the amount of hot spring water flowing out. Hot springs gush out in almost every municipality (16 municipalities) within the prefecture, and it is known as one of Japan’s leading hot spring prefectures where you can enjoy a variety of spring qualities. On the other hand, it is actually packed with the flavor of food. Oita Prefecture accounts for one of the largest production volumes of kabosu in Japan, which is in season at this time of year. Furthermore, the Hita pear, which is grown in the Hita Basin, located in central Kyushu and home to the Mikuma River, which forms the source of the Chikugo River, is one of Oita Prefecture’s representative fruit trees, and has received high praise nationwide. Masu.
(*1) Reference: Hot spring usage status in 2020 (Ministry of the Environment): https://www.env.go.jp/nature/onsen/pdf/4-5_p_1.pdf This time, we will be opening a pop-up showroom packed with Oita prefecture’s best hot springs and food, packed with the charms of Oita prefecture’s hot springs and food, on Wednesday, September 4, 2024. The event will be held for five days from the 8th (Sunday) at the pop-up showroom “MuSuBu” in Shirokanedai.
We offer event-limited menus such as plate menus that use plenty of ingredients grown using the power of hot springs and ingredients from Oita Prefecture, and tarts made with 1/2 Hita pear, a specialty of Hita City, Oita Prefecture. We will be holding local cuisine, “kabosu lassi” making experience, and sales of specialty products.
Additionally, on September 5th (Thursday), we will invite breweries from Oita Prefecture and listen to their thoughts and commitment to sake brewing, while enjoying creative dishes using famous sake and ingredients from Oita Prefecture. We will be holding a party to enjoy sake.
Please enjoy 5 days of experiencing the charm of Oita Prefecture’s hot springs and the “power of flavor” of food.
[Details of “Pop-up showroom full of flavor in Oita, Japan’s best hot spring prefecture”]
Date: Wednesday, September 4, 2024 – Sunday, September 8, 2024 Time: 11:00-18:00
Venue: HAPPO-EN URBAN SQUARE 1st and 2nd floor, 4-9-19 Shirokanedai, Minato-ku, Tokyo
Sponsor: Oita Prefecture
Planning and operation: Happoen Co., Ltd. Exchange content production Contents: Provision of event-limited menu, sale of special products and specialties, hot spring water drinking comparison corner, workshops, etc.
1. -Gourmet- Enjoy Oita Prefecture’s ingredients, including vegetables grown using the power of hot springs! We also offer drinks and sweets using Kabosu and Hita pears.
We offer the “Onsen Prefecture Oita Yukemuri Plate” created by Chef Happoen MuSuBu, making use of ingredients from Oita Prefecture, such as paprika grown using the power of hot springs and kabosu, which will soon be in season. In addition, we will also deliver sweets made with whole Hita pears, a local specialty, and Oikabosu and Hita pear smoothies, which are perfect for this season. Please fully enjoy the flavor of Oita Prefecture’s food.
[Image 2: https://prtimes.jp/i/19559/485/resize/d19559-485-ec85cb27fce73d3fd30b-1.jpg&s3=19559-485-796bce238cbb58414b6919e0a3d36b5d-2400×1600.jpg] *The photo is an image.
■Onsen Prefecture Oita Steam Plate…1,680 yen (tax included) *Takeout available This plate uses plenty of ingredients from Oita Prefecture, such as Oita Prefecture’s local chicken “Oita Kanjidori” and “Onsen Paprika” grown using the heat of the hot springs. Please enjoy “Oita Kanjidori”, which has a moist texture by marinating it with herbal salt koji, along with the colorful “Onsen Paprika” and
sukiyaki-style sauce made from Oita prefecture’s dried shiitake mushrooms “Umami Dake”.
You can enjoy the flavor that makes full use of the ingredients that bring out the flavor and aroma of Oita Prefecture’s representative vegetable brand “Aji Ichi Negi”.
[Contents]
・Kanji Tori Herb Salt Koji Grill, Onsen Paprika, Umami Sauce ・Koshihikari rice from Oita Prefecture ・Aji green onion namul ・Aji green onion soup (with kabosu fruit juice)
・ Pickled vegetables (pickled daikon radish)
[Image 3: https://prtimes.jp/i/19559/485/resize/d19559-485-cdbe43f9ba86ea2ea263-2.jpg&s3=19559-485-8ec5f89e363916e4b1baa0f8e814a928-2400×1600.jpg] *The photo is an image.
■Oita Prefecture Whole Hita Pear Tart…800 yen (tax included) *Takeout available A compote of Hita pears from Oita Prefecture is combined with a light custard and crispy tart dough. A luxurious pear tart made with 1/2 Hita pear in each tart.
[Image 4: https://prtimes.jp/i/19559/485/resize/d19559-485-c87e9a0d668ed3d79c3a-3.jpg&s3=19559-485-8b2085a3126a1a6e98100b12cc772275-2400×1600.jpg] *The photo is an image.
■Kabosu and Hita pear smoothie…700 yen (tax included) *Takeout available This smoothie is made by making Hita pears compote in advance into a frozen state and mixing them with yogurt to enjoy a rich and refreshing pear flavor. You can enjoy it with the refreshing aroma and taste of the kabosu topping.
2. -Experience-Two workshops where you can experience making Oita Prefecture’s local cuisine snacks “Yaseuma” and “Oita Bosu Lassi” We will be holding two workshops where you can experience the flavor of Oita Prefecture’s food. The first is “Yaseuma-zukuri,” a local cuisine made with Chef Happoen MuSuBu. Second, you can enjoy “Oikabosu Lassi Making” taught by the staff of the Oita Prefecture Tokyo Office, including a mini-kabosu course. Please join us and have fun enjoying the food and food culture of Oita Prefecture.
[Making a thin horse]
“Yaseuma” is a snack made by kneading flour, rolling it out and boiling it, then sprinkling it with soybean flour and sugar. Dumpling soup, a local dish of Oita Prefecture, is made by adding this dough and vegetables to a miso soup. “Yaseuma” is a local specialty and is served in school lunches and sweet shops in Oita Prefecture. Together with Happoen MuSuBu chef, you will take on the challenge of making local dishes that are loved by the locals.
Date: Saturday, September 7th
Time: 11:30am~, 2:30pm~
Capacity: 10 people each time
Participation fee: 1,500 yen (tax included)
[Making Oikabosu Lassi] With the cooperation of the Oita Prefecture Tokyo Office, we will teach you how to make “Oikabosu Lassi” that takes advantage of the flavor of the specialty “Kabosu” ingredients. Please enjoy this along with a mini course that introduces you to the charms of Kabosu in Oita Prefecture.
Dates: September 7th (Sat) and 8th (Sun)
Time: 12:30~, 14:00~
Capacity: 10 people each time
Participation fee: 500 yen (tax included)
3. -Communication- Connect with the locals online and introduce three spots related to hot springs in Oita Prefecture! Mascot characters also appear
We will connect you with the local people online through the display inside the MuSuBu store and introduce you to three spots related to hot springs in Oita Prefecture. The event will also be broadcast on Instagram Live from the MuSuBu official Instagram account.
Furthermore, on September 4th (Wednesday), 7th (Saturday), and 8th (Sunday), Oita Bosu’s mascot character “Kabotan” and “Mejiron”, who serves as the “bird” of the Oita prefecture cheering team, will be at MuSuBu. We will appear. Please enjoy the interactions that occur at MuSuBu.
[Online exchange to connect with local people in Oita Prefecture] Date and time: September 5th (Thursday) 13:30-14:00
Introduction details: [1] Beppu Jigokumushi Kobo footbath, drinking hot springs [2] Takahiko Agro Business Hot Spring Paprika
[3] “Beppu City Jigokumushi Kobo Kannawa” Jigokumushi (cooking) Watch the Instagram live here: MuSuBu official Instagram account – https://www.instagram.com/musubu_happoen/-
[Mascot characters “Kabotan” and “Mejiron” visit]
Dates: September 4th (Wednesday), 7th (Saturday), 8th (Sunday) Time: – September 4th (Wednesday) – 12:00 ~ / – September 7th (Saturday) and 8th (Sunday) – 15:00 ~
4. -Sales-Sales of specialty products that Oita Prefecture is proud of, such as usuki rice crackers, Kabosu beer, and Beppu hot spring steamed pudding.
Inside the store, there is a lineup of many famous products from Oita Prefecture, such as Usuki rice crackers, Kabosu beer, and Beppu hot spring steamed pudding. Please take a look at the special products of Oita Prefecture and enjoy the “flavor” of Oita Prefecture’s food in the comfort of your own home.
5. -Sake Association – One-day “Enjoying Sake with Brewers – Oita Edition” will be held on September 5th (Thursday)
[Image 5: https://prtimes.jp/i/19559/485/resize/d19559-485-e8c320194867cd84879c-4.jpg&s3=19559-485-e01552210aae47238fab5e97859fded0-2400×1600.jpg] *The photo is an image.
The “Enjoying Sake Party with Brewers” held by Happoen Exchange Content Producer invites a different brewer each time, and the Happoen head chef takes advantage of local ingredients and special products. This is a sake event where you can enjoy Ring’s creative cuisine. This time, the 47th edition, we will be inviting brewers from Oita Prefecture as part of the “Oita Edition.” While listening to their thoughts and commitment to sake brewing, we will enjoy dishes made with plenty of ingredients from Oita Prefecture. In addition to sake, we will also introduce shochu and more. Please enjoy your encounter with Oita Prefecture’s famous sake.
Date: Tuesday, September 3rd
Time: 19:00-21:00
Capacity: 20-25 people
Participation fee: 11,000 yen (tax included)
Brewers who will be on stage: – Real speakers – Kuramitsu Sake Brewery LLC, Fujii Brewing LLC, Sanwa Shurui Co., Ltd., Yoshika Sake Brewery Co., Ltd. (*Agent: Oita Prefecture Tokyo Office)
-Online presentation-Daichi Sake Brewery Co., Ltd.
Contents: Enjoy one type of famous sake from each of the five breweries, along with creative cuisine for one night only.
Click here to apply: -Reservation deadline: September 3rd (Tuesday) 17:00 –https://passmarket.yahoo.co.jp/event/show/detail/02w4b3phd3x31.html (*Digital ticket “Pass Market” ”)
About the pop-up showroom “MuSuBu”
[Image 6: https://prtimes.jp/i/19559/485/resize/d19559-485-8f3defb86a28f41b119e-5.jpg&s3=19559-485-d671e54e09a7431e53814a84855fedb2-1154×768.jpg] On Friday, August 28, 2020, Happoen opened a pop-up showroom on Shirokanedai Platinum Street, Minato Ward. Operated by Happoen Exchange Content Produce Co., Ltd., a subsidiary of Happoen, we develop unique content and produce variable pop-up events that bring people and goods to the local area, as well as the production of “people” and “food”. We aim to create community content centered on , create a community through the fusion of online and real life, and create a new hub of activity and interaction on Platinum Street. Address: HAPPO-EN URBAN SQUARE 1st floor & 2nd floor, 4-9-19 Shirokanedai, Minato-ku, Tokyo
Phone: 03-6456-2030
MAIL: musubu@happo-en.com
About Happoen Exchange Content Production Co., Ltd.
Established under the umbrella of Happoen Co., Ltd., we are a company that produces content that stimulates interaction with a focus on food. In collaboration with local governments in various regions of Japan, we are working on local government PR projects, hospitality program development projects, and food hub development projects. In addition, at the pop-up showroom “MuSuBu” operated in Shirokanedai, Tokyo, we will work together to refine the charm of each region and serve as a place for interaction that will bring new excitement to Shirokanedai Platinum Street. We transmit content from the
metropolitan area.
[Produced by Happoen Exchange Contents Co., Ltd.]
https://happo-en-contents.co.jp/
About comprehensive production company Happoen
Located in Shirokanedai, Tokyo, we have a vast Japanese garden that has been around since the Edo period. We are a comprehensive production company that develops multifaceted businesses such as wedding and banquet business, MICE business promotion, and regional promotion. In order to realize our purpose of “Making Japan beautiful,” we are transmitting the charms of Japan to the world while preserving its history and culture, and are working on “creating cultural exchange” that goes beyond Shirokane.
[Happoen] https://www.happo-en.com/
[List of Happoen press releases]
https://prtimes.jp/main/html/searchrlp/company_id/19559