[Matsuya Co., Ltd.] [Matsuya Ginza] 16th Ginza Handicraft Direct Sales Store – Last year’s number of visitors reached a record high of 35,000 people; a direct sales store style event that is attracting more and more attention.
*Matsuya Co., Ltd.*
Press release: August 27, 2024
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[Matsuya Ginza] 16th Ginza Handicraft Direct Sales Shop – Last year’s number of visitors reached a record high of 35,000 people; a direct sales shop style event that is attracting more and more attention. *September 10th (Tuesday) – 16th (holiday/Monday) Matsuya Ginza 8th floor Event Square *The first day, September 10th (Tuesday), is limited admission day for Matsuya card members*
At Matsuya Ginza, the 16th event will be held at the 8th floor event square from September 10th (Tuesday) to 16th (holiday/Monday). We will be holding a “Ginza Handiwork Direct Sales Shop”. “Ginza Handicraft Direct Sales” is a direct sales store-style event where makers sell everyday items directly to customers, and with each successive event, the number of fans increases.*
The number of visitors last time was a record high of 35,000 people*. Fans flocked to stores, and some products sold out early during the exhibition period.*
This year, the first day will be a special admission day* exclusively for Matsuya card members.
This time’s theme is “Things that enrich the soul.” The items you encounter while feeling the creator’s thoughts will eventually fit in your hands, feel comfortable, and add color to your life. In addition to interacting with products and their creators, the venue will also provide a spiritually enriching experience through music and food.
* Features of “16th Ginza Handicraft Direct Sales Shop” *
1. A collection of handicrafts by approximately 100 artists, craftsmen, craftsmen, and designers from around the country
2. Conducting demonstration events and ordering events where manufacturing can be seen live
3. Enrich your soul through food. Installation of daily market and daily drink stand
4. “First” The first day, September 10th (Tuesday), is limited admission day for Matsuya card members.
5. “First time” 4 special supporters including a dancer, a cooking expert, and a painter will spread the charm of the event
6. Delivering a relaxing place where you can feel emotional, such as a “first” lounge and annual DJ event
* 1. A collection of handicrafts by approximately 100 artists, craftsmen, artisans, and designers from around the country*
In addition to standard products, we have a wide selection of masterpieces made by artisans.
Photo left
-Ai Torii-Yellow Star Stempelim-M 6,160 yen
*Store opening date: September 13th (Friday) to 16th (holiday/Monday)
Photo right
– Makiyagama – 8-inch plate with kneading 11,000 yen
*Store opening date: September 13th (Friday) to 16th (holiday/Monday)
Photo left
-Wire mesh azalea-cutlery stand 8,250 yen
Photo right
-Toru Sunami Shoten-Bottle basket small 2,200 yen
Photo left
-tamaki niime-roots shawl wool SQUARE (WSQ) 16,500 yen
Photo right
– Studio Isad – Wall object (Nara) 350 x 210 33,000 yen
* 2. Conducting demonstration events and ordering events where manufacturing can be seen live*
* Demonstration event (all 8 brands) *
・-Yayagi Shoten/Kabazaiku-Birch shaving experience demonstration ・-Kaikado/Tea caddy-Name engraving demonstration
・-Okubo House Woodworking Building/Woodworking – Spatula shaving demonstration ・-Yonezawa Broom Workshop/Broom-Broom making demonstration
・-Tetsu Kobo Teppei Kojima/Pottery-Slipware painting demonstration ・-Wire mesh azalea/Wire mesh products-Hand-woven tea strainer production ・-Toru Sunami Shoten/Igusa Basket-Bottle Basket Weaving
・-Takehiro Ito/Pottery-Slipware Demonstration
* -Matsunoya-bag semi-order event first time*
*September 11th (Wednesday) and 12th (Thursday)*
-Matsunoya-‘s original bag brand -THREAD-LINE-‘s popular product “Heavy Canvas Tote S” was held for the first time. You can choose your favorite combination of 6 colors for the main body and 5 colors for the handle. *Approximately 3 months until delivery
* 3. Enrich your soul through food. Installation of daily market and daily drink stand*
In addition to the daily market, a daily drink stand will also be available for the first time. Please use it as a companion when touring products.
*Daily market (8 brands in total)*
New Everyday Cuisine Fujiwara/Abekumiko/Kaolin Confectionery Shop/kiredo/Japanese Sweets Kunfu/ATELIER Perch.
PARLOR HARMAS/Mokomeshi SLOW GELATO in bulk
*Daily drink stand first (all 3 brands)*
Kaikado Cafe/VIVA COFFEE/Mokomeshi SLOW GELATO in bulk (photo)
* 4. The first day is the first admission day for Matsuya card members only* Tuesday, September 10th will be a special admission day only for Matsuya card members.
Online same-day enrollment for the Matsuya Point Card (no joining fee or annual fee) is also eligible.
-Admission card-
Matsuya Point Card, Matsuya DC Card, Matsuya Gold Card, Matsuya Friendship Shopping Card, Matsuya Shareholder Shopping Benefits Card
In addition, those who make purchases using Matsuya’s various cards during the event will receive a Ginza Handicraft Direct Sales Shop original – Matsuzaki Senbei – as a gift. *Ends as soon as it runs out
* 5. Four special supporters, including dancers, culinary experts, and painters, will spread the charm of the event*
In order to convey the appeal of the event to as many people as possible, we have selected four people who are active in various genres and are also fans of the Ginza Handicraft Direct Sales Shop as special supporters. Dancers, cooks, painters, and writers, four people involved in the “handiwork” of creating things, will share their charms from their respective perspectives and enliven the event. Additionally, Rieko Teramoto, Yuri Shimojo, and Shiori Fujii are scheduled to visit the store during the event. *The date of visit is undecided.
Columns written by special supporters are also available on the Matsuya website.
Mr. Aoi Yamada
dancer/actor
@aoiyamada0624
Rieko Teramoto
cooking expert
Fermented food specialist
@rieko_teramoto
Photo: Saiko Ito
Yuri Shimojo
Painter
@yurishimojo
Shiori Fujii
editorial writer
@fujiishiori1979
* 6. Delivering a relaxing place where you can immerse yourself in an emotional mood, including the first-ever lounge and annual DJ event * We will hold special events that will enrich your soul through music and food.
*Handwork Lounge7 First time*
Original logo created by Yuri Shimojo
In the special room on the 7th floor, we have developed a lounge that offers drinks, side dishes, and snacks from unique and well-known restaurants. We will provide you with a relaxing moment.
Including a special menu prepared by special supporter Rieko Teramoto, a shochu bar in Nishi-Azabu called AZABU Kusafue, an izakaya in Setagaya called Ariku where you can enjoy kaki and obanzai, and a restaurant in Mizonokuchi that is popular for its fermented and spiced dishes. We offer the recommended dishes of Izakaya – Futsubo Sakaba.
[Store opening date]
September 10th (Tuesday) – Riekontei – (Rieko Teramoto), September 11th (Wednesday) and 12th (Thursday) – AZABU Kusafue –
September 13th (Friday) and 14th (Saturday), – Arik – September 15th (Sunday) and 16th (holiday/Monday) – Futatsubo Bar –
*Starts at 3pm on the first day, September 10th (Tuesday) *Closes at 5pm on the last day (Last order: 4:30pm)
*Club Direct Sales Office DJ Event*
Music-loving creators, mainly from -record, which handles lighting, will bring their own records and liven up the venue with their DJ style. The song selection focuses on nostalgic melodies from the 1970s and 1980s, giving you an emotional feel.
* 16th Ginza Handicraft Direct Sales Shop *
■Period: September 10th (Tuesday) to 16th (Holiday/Monday)
■Business hours: 11:00 a.m. to 8:00 p.m. *Closed at 5:00 p.m. on the last day ■Venue: 8th floor event square
■Website: https://www.matsuya.com/ginza/events/2024/0801/teshigoto-16/ ■Store openings: 99 companies (planned) (ceramics/leather
products/textiles/woodworking/rough goods/glass/accessories/etc.) See Matsuya website
*All prices include tax