[PUMA Japan Co., Ltd.] Non-standard, NITROFOAM(TM)
FAST-RB NITRO(TM), a new running shoe that breaks the rules and delivers innovative running with 58mm ELITE
ELITE” will be released on August 28th (Wednesday), limited to 1,000 pairs worldwide.
*Puma Japan Co., Ltd.*
Press release: August 27, 2024
**
Equipped with 58mm of non-standard NITROFOAM(TM) ELITE for innovative running New running shoes that break the rules “FAST-RB NITRO(TM)” ELITE” will be released on August 28th (Wednesday), limited to 1,000 pairs worldwide.
puma
Japan Co., Ltd. (Head office location: Shinagawa-ku, Tokyo) has released a new running shoe called FAST-RB that challenges existing limits, with the mission of breaking the common sense of speed. NITRO(TM) ELITE” (Fast Rbee Nitro Elite) will be released on Wednesday, August 28, 2024, with a limited number of 1,000 pairs worldwide.
FAST-RB NITRO(TM) ELITE is a shoe that combines innovative technology and cutting-edge design, breaking conventional rules and common sense (RB=Rule
Breaking), a new type of running shoe never seen before. The biggest feature is PUMA’s cutting-edge foam technology, “NITROFOAM(TM)”. ELITE (Nitroform
Equipped with 58mm, which is 18mm more than the standard “Elite)”, it has achieved overwhelming cushioning and repulsion. This gives runners a greater sense of stability and propulsion.
NITROFOAM(TM)
Between the layers of ELITE, not just one but three carbon “PWRPLATE” (power plates) are placed, creating powerful propulsive force to powerfully support runners aiming for their personal best.
The mesh upper is made from a unique ULTRAWEAVE material that does not use laces, and is reinforced with PWRTAPE for increased durability and fit. In addition, the outsole is equipped with “PUMAGRIP”, which provides stable grip under various road conditions.
Two colors will be available, including “Psychedelic Rush.” Psychedelic The Rush features a futuristic colorway with a silver outline and black formstrip to give runners a fast and stylish look.
[Comment from PUMA Innovation Officer: Romain Girard]
The racing running shoes developed by PUMA are usually required to be designed within the rules. However, FAST-RB NITRO(TM)
ELITE goes beyond that and pursues the ultimate evolution of running technology. This is more than just a running shoe, it’s a statement of our brand’s intent. PUMA aims to remain not only the world’s fastest brand, but also the most innovative.
FAST-RB NITRO(TM) ELITE is available at PUMA official online store (https://jp.puma.com/), PUMA
The app will be sold at KOIKE SPORTS (https://www.koikesports.com/).
[Product details]
■FAST -RB NITRO(TM) ELITE
Product name: Fast RB Nitro Elite Suggested retail price: 55,000 yen (tax included) Product number: 379554/310031 Color: 01
1. *NITROFOAM(TM) ELITE*
Produces high repulsion and provides ultimate speed to runners. NITROFOAM(TM) Equipped with 58mm of ELITE, which exceeds the normal regulation by 18mm and achieves high cushioning and repulsion.
2. *3 PWRPLATE*
Three strategically placed carbon PWRPLATEs provide powerful propulsion and elite efficiency.
3. *PUMAGRIP*
Made of durable rubber and provides high grip.
4. *ENGINEERED MESH*
Designed with breathability in mind, premium materials reinforced with PWRTAPE provide a comfortable fit for your feet.
5. *PWRTAPE*
PUMA’s exclusive support material provides stability and helps improve performance.
6. *PADDED COLLOR*
Foam-reinforced rolled collar construction for comfort and fit.
[About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport.
Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scene. Puma Group includes Puma, Cobra Golf, Stichd brands, and is headquartered in Herzogenaurach, Germany. We operate in over 120 countries and have approximately 20,000 customers worldwide. We have 1,000 employees. For more information, please visit
https://jp.puma.com.
[Reader inquiries]
PUMA Customer Service Tel: 0120-125-150