[Bemap Co., Ltd.] We will exhibit the digital QR ticket “Tokuchike” (tentative name) at the railway technology trade fair InnoTrans 2024 held in Berlin, Germany.
*Bemap Co., Ltd.*
Press release: August 27, 2024
**
We will exhibit the digital QR ticket “Tokuchike” (tentative name) at the railway technology trade fair Innotrans 2024 held in Berlin, Germany.
*Through the digital ticket “Toku Ticket”, “transforming
transportation!” will become a common language for transportation systems around the world*
Bemap Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Fuminori Sugino, hereinafter referred to as the Company) will be located in Berlin, Germany from Tuesday, September 24, 2024.
We will be exhibiting at InnoTrans 2024, an international railway technology trade fair to be held on Friday the 27th.
At the InnoTrans venue, we offer services such as car and bicycle sharing, first and last mile mobility such as ride sharing and ride pooling, provision of transportation information through smart device apps, and improved convenience through reservations, payments, etc. “Mobility” focused on
A booth will be set up in the + (Mobility Plus) area to introduce the Digital Ticket. Inside the booth, participants were able to experience the entire process of using the digital ticket “Tokuchike,” which involved holding a QR code ticket obtained at a store, etc. over the reader at an automatic ticket gate, and then boarding a public transportation facility. You can have it.
Through this exhibition, we will have people involved in
transportation such as railways around the world experience the digital ticket “Tokuchike”, and we will be able to demonstrate the effectiveness of the digital ticket “Tokuchike” in attracting customers and what we can learn from it. We would like to emphasize the great potential of increasing the vibrancy of the city and revitalizing the city.
* ■Event overview*
* [Name] * InnoTrans 2024 (InnoTrans/International Railway Technology Trade Fair)
* [Date] * September 24th (Tuesday) to September 27th (Friday), 2024 * [Venue] * Messe Berlin (Berlin, Germany)
* [Sponsor] * Messe Berlin GmbH
* [Official website] * http://www.innotrans.com/ (English or German) Image of our booth
* ■Exhibition overview*
* [Booth number] * Booth 425 in Hall 7.1C “Mobility +” area
* [Exhibition contents] *
The process of obtaining a digital ticket “Tokuchike” as a bonus for shopping at a store, and being able to use transportation such as trains and buses for free after shopping, will be recreated in the booth. You can actually experience it. After the experience, we will also prepare a small gift by lottery.
* ■In-venue presentation*
“Mobility
On the stage set up in the + (Mobility Plus) area, our employees will take the stage on the following dates during the exhibition and give presentations introducing the digital ticket “Tokuchike.”
* [Date and time] * September 25, 2024 (Wednesday) 14:30-15:00 * [Theme] * World’s first! Let’s create excitement in the city with the free digital ticket system!
* [Speech content] * Possibilities for new railway business based on the beneficiary-pay concept
New initiatives using the digital ticket “Tokuchike”
“Mobility” that our company will exhibit
+ (Mobility Plus)” area, including the area around the stage, is an open space, and the presentation can be viewed by anyone attending on the day. We will appeal to visitors from all over the world the potential of using the digital ticket “Toku Ticket” to create a lively town.
* 《Reference》 What is a digital ticket? *
This is a ticket distribution service for transportation such as railways that utilizes QR codes, jointly developed by our company and Nankai Electric Railway Co., Ltd. based on the concept of “beneficiary pays”.
If you use your own car to shop at a commercial facility, you can receive benefits such as discounts or free parking. ) offers services that offer discounted or free fares on transportation such as trains and buses. This is intended to motivate users to use both the facility and transportation, leading to actual customer attraction.
In order to achieve this, we have developed a series of solutions that allow users to obtain a dedicated QR code using their smartphone when using each store or facility, and have this code recognized by a reader such as an automatic ticket gate at a station so that it can be used as a ticket. was developed. Additionally, we are currently holding study sessions with several domestic railway companies and companies in the distribution industry.
* ・Patented in Japan*
[Patent] No. 7235264
* ・Patent applications in progress in various countries*
The digital ticket “Tokuchike” was highly evaluated in interviews with overseas railway officials, and was also evaluated as novel and progressive in the international search report (PCT). Taking this opportunity to exhibit at InnoTrans, we are proceeding with procedures to obtain patents overseas.
* ・For examples of attracting customers using digital tickets, please also refer to the release below*
“[Japan’s first] Public-private collaboration will conduct a demonstration project to provide QR code tickets free of charge. ～Get a ticket by participating in an event in Izumisano City! ~” (Announced February 28, 2024)
https://www.bemap.co.jp/library_file/cms_file/24022801138.pdf
*”QR code” is a registered trademark of Denso Wave Co., Ltd.
* ■Comment from Fuminori Sugino, President and Representative Director of our company*
Since the coronavirus pandemic, people have become less mobile due to telework, web conferences, etc., and the number of passengers at railway companies, including the use of commuter passes, has not reached pre-coronavirus levels. When people move less, consumption decreases and the economy shrinks. We hope that through the digital ticket “Toku Ticket”, the movement of people will become more active and this will lead to the revitalization of the economy. On the other hand, some railway companies have announced that magnetic “regular tickets (short distance tickets)” will be abolished after the end of 2026, and QR code tickets will be introduced, making it possible to use digital tickets. sexuality is increasing.
We envision the future beyond this service as follows.
– Just like you can get free parking if you shop over a certain amount at a major mall, people who come to the store by train can also get a round-trip digital ticket if they shop under the same
conditions.
– Get a round-trip digital ticket when you visit the housing exhibition hall. – Provide digital tickets for grandparents to visit their
grandchildren through SNS
– When you visit a boat racecourse or racecourse, you will receive a digital ticket to major stations along the line on your way back. – If you purchase a residential property along the railway line, the railway will be free for a certain period of time.
– Inbound customers will be granted unlimited train rides if they purchase souvenirs of 100,000 yen or more.
– Digital tickets are provided by local governments to elderly people, and they can be used up to a certain amount without any additional financial burden.
We are “THE NEXT”
We will continue to implement measures to make the city more lively, revitalize the economy, and enjoy the city, including “TOWN” (*), so please look forward to it.
(*)…Please refer to the press release below for specific initiatives of “THE NEXT TOWN”
* “THE NOGIZAKA46 TOWN produced by MEITETSU” *
* BMAP’s urban business plan “THE NEXT TOWN” will be held at Nogizaka 46 x Meitetsu *
(Announced on July 18, 2024)
https://www.bemap.co.jp/library_file/cms_file/24071901170.pdf