Swallow’s nest “BI-SU” is holding a pop-up at Shinjuku Isetan! 8/28 (Wed) – 9/3 (Tue)
*M Style Japan Co., Ltd.*
Press release: August 27, 2024
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Swallow’s nest “BI-SU” is holding a pop-up at Shinjuku Isetan! 8/28 (Wed) – 9/3 (Tue)
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M Style Japan Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City, Representative Director: Mikiya Inatomi)’s sustainable cosmetics brand “BI-SU”, which uses natural swiftlet nests, will be available from August 28th (Wednesday) to September 3rd. A pop-up store will be held on (Tuesday) at Beauty Apothecary on the 2nd basement floor of the main building of Isetan Shinjuku store. *
In addition to the popular BI-SU extract jelly stick, we also have a special limited quantity of “BI-SU16 (edible type)”*, which is a bottled whole rare natural swiftlet’s nest. We also offer a wide variety of hair care products such as shampoo, and cosmetic products such as lotions and serums, which are luxuriously formulated with beauty ingredients from natural swiftlet’s nests. We have a lineup that is perfect for skin care in this season of intense summer heat, so if you are in the area, please take this opportunity to stop by. *Due to the number of production, “BI-SU16” will be sold in limited quantities.
■Pop-up purchase benefits
Over 30,000 yen including tax
“1 shampoo & treatment (pouch) each”
You will receive a “Skin Care Sample Set (1 day’s worth)” as a gift. *Only once during the exhibition period
BI-SU
Isetan Shinjuku store pop-up store
Period: August 28, 2024 (Wednesday) – September 3, 2024 (Tuesday) Time: 10:00-20:00
Business hours may change depending on circumstances.
For more information, please see the Isetan Shinjuku store website. *Closed on Friday, August 30th
Location: Isetan Shinjuku Store Main Building 2nd Basement Floor Beauty Apothecary
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
* ■What is “BI-SU”?*
BI-SU is a cosmetics brand that develops and sells inner care, skin care, and hair care products that utilize 100% natural swiftlet nests, which are never used again after the chicks leave the nest. The swiftlet nests that serve as raw materials are collected in Malaysia by our representative, Inatomi, and we are particular about using safe and secure natural swallow nests in the swallow nest market where there are many fake and farmed bird nests. In addition, we are trying to communicate the wonders of natural swiftlet nests to the world and elucidate the mechanism through research. In 2017, we established the Swallow’s Nest Research Institute to strengthen our research and development.
We are conducting leading, original, and comprehensive research on natural swiftlet nests and sialic acid (N-acetylneuraminic acid), and are focusing on bringing out their potential. In 2021, we began joint research with national universities, and the “research report” held in 2022 was attended by former Malaysian Prime Minister Mahathir Mahathir.
Company name: Mstyle Japan Co., Ltd.
Representative: Mikiya Inatomi
Location: Tenjin MENT Building 9F, 1-20-2 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Business content: Development and sales of inner care, skin care, and hair care products
Official corporate website: https://mstyle-j.co.jp/
Official brand website: https://www.bi-su.jp/
Instagram: https://www.instagram.com/bi_su_official/
*About details of this release*
https://prtimes.jp/main/html/rd/p/000000082.000083751.html