It’s the first year of reconsidering the importance of chocolate, and now…Misato Kinouchi, aka “Chocolate Buyer Miri” of Felissimo’s “Happiness Chocolate (R)”, will share “The story of experiencing the real “Cacao Shock” in Ghana” Published on the web
*Felissimo Co., Ltd.*
Press release: August 27, 2024
**
It’s the first year of reconsidering the importance of chocolate, and now…Misato Kinouchi, aka “Chocolate Buyer Miri” of Felissimo’s “Happiness Chocolate (R)”, will share “The story of experiencing the real “Cacao Shock” in Ghana” Published on the web
*“Honma big! ? Chocolate buyer Miri will appear on “Chocolate Truth SP” broadcast on Wednesday, August 28th from 21:00 to 21:54* *
Misato Kinouchi, also known as “Chocolate Buyer Miri,” is behind Felissimo’s specialty catalog and website for overseas local premium chocolates, “Happiness Chocolate (R),” and is working in Ghana to eliminate child labor in cacao producing regions. A report from the study tour of the Republic of Ghana will be published on the website on August 24th, allowing you to learn about the current state of cocoa production in the Republic of Ghana, which has been referred to as the “cocoa shock.” *
* ◆Current status of cacao production in the Republic of Ghana* A story about experiencing the real “Cacao Shock” in Ghana — https://feli.jp/s/pr240824/18/
* ◆“It’s really big! ? Misato Kinouchi, also known as “Chocolate Buyer Miri”, appears on “TV”*
・”Chocolate Truth SP” broadcast on Wednesday, August 28th from 21:00 to 21:54 — https://www.fujitv.co.jp/honma-dekka/
Misato Kinouchi, also known as “Chocolate Buyer Miri,” has published numerous reports from the “Ghana Study Tour”, including the current situation in Ghana, where cacao, the raw material for chocolate, is produced, “Cacao Shock” and the substitute cacao “Carob”.
* ◆Announcing the assortment contents of the secret version of the “tasting chocolate” – blue box – where you can quickly taste chocolate that has arrived in Japan for the first time*
Contains chocolates that can’t be found anywhere else, such as chocolates from chocolatiers in Ghana, the cacao-producing region, Greece, Bulgaria, and Dubai in the United Arab Emirates (UAE), such as [Japan’s First Arrival] and [Felissimo Only (*1)]. Masu. The price of the chocolates handled by “Happiness Chocolate” includes “LOVE & THANKS Fund”, you can participate in this activity by pre-ordering and enjoying chocolates from around the world.
(*1.) [Felissimo Only] This chocolate is only available at Felissimo in Japan. * ◆Assorted chocolates that can’t be found anywhere else, such as [Japan’s First Landing] and [Felissimo Only]*
Announcement of the contents of the tasting chocolate – blue box – check it out on “Happiness Chocolate Blog” –
https://feli.jp/s/pr240824/1/
* ◆“Tasting chocolate” where the assortment of chocolates is a secret* * Happiness Chocolate Course Tasting Chocolate Set (9 pieces) -New Product Secret Course-*
1 set ¥3,700 (+8% ¥3,993)
・Details– https://feli.jp/s/pr240824/2/
*Deadline for online application: Sunday, September 1, 2024
“LOVE &
“Chocolate Buyer Miri” visited the Republic of Ghana, where the “Smile Ghana Project” supported by “THANKS Foundation” is working to eliminate child labor in cacao producing regions. We are publishing the report article.
・Participated in an inspection tour of the Republic of Ghana. View the report on the web — https://feli.jp/s/pr240824/19/
* ◆About “LOVE&THANKS Fund”*
All chocolates sold by Felissimo Happiness Chocolate are made with the wish that “the circle of people who love chocolate will expand all over the world, and that it will be a source of happiness for everyone involved with chocolate.” Approximately 1% of “LOVE”
&THANKS (Love & Thanks) Fund” is included. The funds raised are used to improve the lives of cacao farmers and to eliminate child labor on cacao farms. Without the happiness and abundance of the people who produce cacao, there may be no sustainable chocolate culture in the future.
The future of chocolate depends on the thoughts and choices of each chocolate eater. The total contribution from the start of support in 2010 to October 2023 was 31,596,782 yen. Among them, the activities of ACE, a certified NPO, which is a project partner in 2023, “Smile Ghana The amount contributed to the project was 2,620,000 yen.
・Felisimo Fund Activity Report for February 2024 —
https://feli.jp/s/pr240824/3/ (Posted on page 15)
・”LOVE&THANKS Fund” activity report — https://feli.jp/s/pr240824/4/ * ◆Chocolate buyer Miri holds a “chocolate course” with tasting chocolates* A total of 13 courses including tasting chocolate, including chocolate that has arrived in Japan for the first time, will be held from November 8th to December 8th, 2024 in Tokyo, Chiba, Nagoya, Hiroshima, Fukuoka, and Kobe. (*Sales are scheduled to start on September 5th only at the Chiba venue) Misato Kinouchi, also known as “Chocolate Buyer Miri,” will use her wealth of knowledge to explain the characteristics of chocolates from all over the world and the unique stories of the chocolatiers she visits. I will explain with a talk and slide show.
By tasting “tasting chocolate” while listening to the stories of chocolates handed down directly, you can learn about the background and “unchiku” of each chocolate, and it is an experiential event where you can enjoy chocolate many times more with taste and knowledge. From among the rare chocolates published and sold in the catalog website “Happiness Chocolate 2025,” participants will taste a selection of chocolates that are a mix of new and classic chocolates while listening to explanations. Comes with an archival catalog “Happy Chocolate 2025”, which is a bible for chocolate lovers and a textbook for courses. This catalog is so popular that some chocolate connoisseurs go to meet overseas chocolatiers with the catalog in hand, and you can definitely get it by making a reservation for a free gift or by participating in this course.
* ◆“Happiness Chocolate Course 2024” date and time*
[Tokyo] November 8, 2024 (Friday) 17:30-19:00
[Tokyo] November 9, 2024 (Sat) 10:30-12:00
[Tokyo] November 9, 2024 (Sat) 13:30-15:00
[Chiba] November 10, 2024 (Sunday) 10:30-12:00 *Scheduled to be released on September 5th
[Chiba] November 10, 2024 (Sunday) 13:30-15:00 *Scheduled to be released on September 5th
[Nagoya] November 17, 2024 (Sunday) 11:00-12:30
[Nagoya] November 17, 2024 (Sunday) 14:30-16:00
[Fukuoka] November 23, 2024 (Sat) 11:00-12:30
[Fukuoka] November 23, 2024 (Sat) 14:30-16:00
[Hiroshima] November 24, 2024 (Sunday) 11:00-12:30
[Hiroshima] November 24, 2024 (Sunday) 14:30-16:00
[Kobe] December 8, 2024 (Sunday) 11:00-12:30
[Kobe] December 8, 2024 (Sunday) 14:30-16:00
・See details of “Happiness Chocolate Course 2024” on Happiness Chocolate Blog — https://feli.jp/s/pr240824/5/
* ◆Reviews of past events*
・I watched the lecture online every month last year, but this was my first time attending the lecture. I was happy to hear the real Miri’s story directly.
I’m not good at looking at things carefully, savoring them, and committing them to memory, but when I heard stories about actually going there, I changed my mind and realized that I have to taste each grain one by one.
It was fun, delicious, and I learned a lot. thank you very much. (Saitama Prefecture/Dorimisama)
・I usually compare chocolates and eat them without paying attention to the background, but knowing the background has allowed me to enjoy the different tastes and ways to enjoy them.
Thank you very much for your very meaningful time. (Tokyo/Aki-sama)
・It was a really fun time! The space where all the chocolate lovers gathered together was so cozy that we all felt like we traveled all over the world! Thank you very much! (Hyogo Prefecture/Mr. Yamada)
* ・Happiness Chocolate Course 2019 held in Tokyo* —
https://feli.jp/s/pr240824/20/
Venue scenery
[Video] Happiness Chocolate Course 2018 held in Tokyo —
https://youtu.be/zhDT_7JfkFE
https://www.youtube.com/watch?v=zhDT_7JfkFE
* ◆We are also accepting reservations (free catalog request) for Japan’s fastest Valentine’s Day catalog “Happiness Chocolate 2025” * One way to ensure that you can obtain a catalog with a small circulation is to apply for a free catalog request.There are two other ways to do so: purchase the Tasting Chocolate Set, or use the Felissimo regular mail service. When applying for November’s catalog, you can also check the desired catalog box and it will be delivered together with the product.
・Check out the reservation (free catalog request) information for “Happiness Chocolate 2025” on the happiness chocolate blog — https://feli.jp/s/pr240824/7/
* Request for “Happiness Chocolate 2025” catalog (Catalog gift) * 1 book ￥0 Free shipping
・Details and online application — https://feli.jp/s/pr240824/8/ *Free catalog application deadline: October 25, 2024
*Catalog delivery time: Mid-to-late November 2024
*Delivery period of products (chocolate) listed in the catalog: February/March 2025
*Limited to one book per person
* ◆“Taste Chocolate Set” can be purchased online*
Includes the latest catalog “Happy Chocolate 2025” and a video course. * ・Check out the tasting chocolates* *Reservation application deadline: September 1, 2024
On the special site– https://feli.jp/s/pr240824/9/
In the digital catalog– https://feli.jp/s/pr240824/10/
* ◆Misato Kinouchi (Miri Chocolate Buyer) *
Felissimo food buyer. 2024 will be my 28th year in charge of chocolate planning. Every year, we visit chocolatiers around the world to discover chocolates that are delicious and have a story to tell. As of March 2024, we have a track record of importing and selling
approximately 500 brands and approximately 2,900 types of chocolate, and among these, approximately 310 brands of chocolate have arrived in Japan for the first time.
Utilizing my experience as a buyer, I have written books such as “Chocolate to the Ends of the World” (Felissimo Publishing, 2012), which summarizes the basic knowledge of chocolate, the characteristics of chocolate by country, and the work pattern of buyers. ”
(2020/Shinchosha) published. “The world is more! Appeared as one of the five buyers in “Overflowing with things I want ~ The ultimate journey taught by buyers ~” (2020/NHK “The world is overflowing with things I want” production team / KADOKAWA). Chocolate seminars are held in various locations. Many media appearances.
August 2017 NHK “Overseas Business Trip Otomoshimasu!” ”, July 2018 NHK “The World is Full of Things I Want”, December 2019 NHK “Asaichi”, 2013 TBS “Gachagacha V6”, 2017 TV Tokyo “Money Becomes ~ Greedy Girl’s Keizai Gaku”, January 2020 TV Tokyo “Dosha Tachi” and others. ・X (@chocochoco_miri) — https://twitter.com/chocochoco_miri ・Instagram (@buyer_miri) — https://www.instagram.com/buyer_miri/ ・Facebook (@choco.miri) — https://www.facebook.com/choco.miri ・Blog “Chocolate buyer Miri’s chocolate to the ends of the world” — https://feli.jp/s/pr240824/11/
* ・Read the brand story*
What is the “happiness that brings happiness together” that “Chocolate Buyer Miri”, who connects “happiness” with overseas local chocolate, continues to build with the world?
https://prtimes.jp/story/detail/wxGLpZspLNr
Both the cacao farmers and us who eat it. 15 things about “Happiness Chocolate” and “LOVE & THANKS Foundation” that will bring smiles to everyone involved with chocolate. -Part 1–
https://feli.jp/s/pr240824/12/
* ◇Books*
* “Chocolate to the Ends of the World” by Miri Bayer (Felissimo Publishing) * 1 book ¥1,429 (+10% ¥1,571)
Product details and application– https://feli.jp/s/pr240824/13/ * “Wherever I Go in Search of “Chocolate of Happiness”” (Shinchosha) * 1 book ¥1,450 (+10% ¥1,595)
See details — https://www.amazon.co.jp/dp/4103536616
* “The world is more! Overflowing with things you want ~ The ultimate journey taught by buyers ~” (KADOKAWA) *
1 book ¥1,550 (+10% ¥1,705)
Product details and online application– https://www.amazon.co.jp/dp/4047358975/
* ・Miri Chocolate Buyer’s Internet Radio*
Internet radio that you can listen to anytime, anywhere with apps (Spotify, Apple Podcasts, Google
We upload programs to Podcast, YOUTUBE). The title of the program is “Dear Sir! Chocolate-sama
～Chocolate Buyer Miri’s “Kikichoco Journey”～” I’m talking about chocolate and my journey in search of chocolate. Radio only has audio, so the good thing about it is that you can listen to it while listening. You can enjoy it at any time and place of your choice, such as during tea time, work/school time, bath time, etc.
・Internet radio “Dear sir! Ochoco-sama” — https://feli.jp/s/pr240824/14/
・Listen on Apple Podcasts “Dear Sir! Ochoco-sama ~Chocolate Buyer Miri’s “Kikichoco’s Journey”–
https://podcasts.apple.com/jp/podcast/id1624652310
Spotify– https://open.spotify.com/show/1cvLHkMGgFUa9hRvFQySTE Youtube– https://www.youtube.com/watch?v=MmxTqJFrn7M
・“Miri Chocolate Buyer” is also active as a clinical artist — https://youtu.be/PgL_Tm3JcW0
https://www.youtube.com/watch?v=PgL_Tm3JcW0
* ◆Felissimo “Happiness Chocolate (R)” *
“Happiness Chocolate” is a website and catalog developed by Felissimo specializing in overseas local and rare chocolates. Chocolate buyer Miri travels around the world and introduces the chocolates and sweets that she encountered for the first time in Japan, as well as the chocolates and sweets that can only be purchased at Felissimo in Japan. Most of the products we introduce are labeled with the LOVE label, which supports activities to eliminate child labor in cacao production.
& THANKS Foundation” and aims to create a society where everyone can be happy through chocolate.
・Website– https://feli.jp/s/pr240824/15/
*”Happiness Chocolate” is a registered trademark of Felissimo Co., Ltd.
* ◆“Chocolate of Happiness” back number/e-book*
・Amazon– https://feli.jp/s/pr240824/16/
* ◆felissimo chocolate museum [Felissimo chocolate museum]*
This is a new museum run by Felissimo that collects and edits the history and culture of chocolate and cacao from around the world, as well as its connections with fashion and art, and communicates the diversity and possibilities of chocolate from the perspective of “happiness.” On October 22, 2021, “Stage” where Felissimo headquarters office is located
Felissimo” aims to create “a museum with the largest collection of chocolate packages in the world” together with chocolate lovers. Felissimo also stores packages of rare chocolates from around the world sold by “Happiness Chocolate (R)”, which has introduced local chocolate from overseas and brought it to Japan for the first time since 1996.
・Website– https://feli.jp/s/pr240824/17/
* ◆Telephone orders/inquiries*
Toll-free number: 0120-055-820 (toll free)
Reception hours: Weekdays/9:00-17:00
*May not be available on some IP phones.
*This will be recorded in order to confirm and record the content.
* ～Happiness that brings happiness together “FELISSIMO”～*
We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, to consumers through our own media such as catalogs and the web. For each individual to be a co-creator of happiness, to make others happy, and to be happy with nature, society, and people. “Business, originality, and sociability” that embodies “happiness that brings happiness together” with these experiential values as core values.
We are conducting business activities aimed at simultaneously realizing the following.
* – Company Profile -*
Company name: Felissimo Co., Ltd.
Head office location: 7-1 Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: Kazuhiko Yazaki, Representative Director and President Stock code: TSE Standard 3396
Founded: May 1965
Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites.
◆Website– https://feli.jp/s/pr240301/1/
◆What is “Felissimo regular service”?・How to enjoy it —
https://feli.jp/s/pr240301/2/
◆Instagram– https://www.instagram.com/felissimo_official/
◆X– https://twitter.com/FELISSIMO_SANTA
◆Facebook– https://www.facebook.com/felissimosanta/
◆LINE– https://lin.ee/YJQz8dV
◆Company information (PDF)– https://feli.jp/s/pr240301/11/
◆Felissimo’s social activities– https://feli.jp/s/pr240301/4/ ◆Fund activities aimed at creating a happy society together with everyone — https://feli.jp/s/pr240301/5/
◆Felisimo official shopping app — https://feli.jp/s/pr240301/7/