Ninben Co., Ltd.
A new snack product that takes advantage of the deliciousness of bonito, “Gimbis” x “Ninben” collaboration snack product “Crispy Bonito Dashi” will be released nationwide on 9/9! A joint fan meeting will also be held on October 18th.
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Ninben Co., Ltd. (Chuo-ku, Tokyo, President and CEO Ihei Takatsu) will release “Crispy Bonito Dashi 4P” as a collaboration product with Gimbis Co., Ltd. (Chuo-ku, Tokyo, President and CEO Shuji Miyamoto) on September 9, 2024. A new product will be released from Ginbis on Monday. For a limited time only, this non-fried snack uses bonito flakes from the bonito flakes specialty shop “Ninben” from the “Materials ni Arigatou” series, which utilizes the flavor of ingredients from confectionery maker “Ginbis,” known for “Tabekko Animals” and “Asparagus Biscuits.” The product is on sale.
[Image 1: https://prtimes.jp/i/19495/362/resize/d19495-362-c7fb5db54b1886b3bca5-0.jpg&s3=19495-362-dcb6659a4de5b547ee946baf0bb3970c-3712×2074.jpg] ■Product features
Introducing a snack from the “Arigatou To Ingredients” series of non-fried snacks that utilizes the non-fried manufacturing method to enjoy the original taste of the ingredients, and allows you to enjoy the taste of authentic dashi using bonito flakes from the bonito specialty store “Ninben”. By using Ninben’s bonito soup stock, which is made by combining bonito flakes, kelp, and seafood extract, we create a synergistic effect of umami and provide a flavor that makes the most of the umami. The crunchy texture is addictive, and the whole family can enjoy it as a snack, snack with alcohol, or as a filling. (*The non-fried method is a snack made using Ginbisu’s “grilling” technique without frying.It has a crispy and light texture.) ■Product details
Product Name: Crispy Bonito Dashi 4P
Suggested retail price: 378 yen (tax included)
Release date: Monday, September 9, 2024
Sales area: Nationwide
■Fan meeting held
[Image 2: https://prtimes.jp/i/19495/362/resize/d19495-362-5fc27f166e4ee96302e6-1.jpg&s3=19495-362-009bd7bbd6dcdac82c1a5e94fc0d14b3-900×900.jpg] On October 18, 2024, a joint fan meeting will be held at the Ninben headquarters where fans of both companies will gather. There will be a sampling of “Karitto Bonito Dashi”, a candy bar with Ginbis sweets, and interaction between fans.
This will be a place for Ginbis fans and Ninben’s fan community, the Ninben Dashi Ambassadors, to interact with each other, and increase the love for the product, thereby boosting the sales of Karito Katsuodashi.
Recruitment guidelines for the fan meeting will be posted on the “Ninbendashi Ambassador” Instagram account.
https://www.instagram.com/ninben.dashiambassador/
■Ninben Dashi Ambassador
[Image 3: https://prtimes.jp/i/19495/362/resize/d19495-362-9333d090b38759c6b569-3.png&s3=19495-362-44693f693bb9a58d5cdaa18b2b4a46d3-2686×2700.png ]
Ninben’s activities work with customers who incorporate bonito flakes and dashi into their daily lives to expand the circle of people who can enjoy bonito flakes and dashi even more. Through the dried bonito flakes and dashi offered by Ninben, those who enjoy bonito flakes and dashi in their daily lives, share their daily “fun” and “likes”, and spread the appeal of bonito flakes and dashi as a partner of Ninben. It is a gathering of We are holding various events such as fan meetings to learn about bonito flakes, fan meetings to enjoy interacting with people who like bonito flakes and dashi, monitor events where you can try out new products quickly, and factory tours to learn about the manufacturing process of dried bonito flakes. HP https://www.ninben.co.jp/ambassador/
note https://note.com/ninbendashi/
■About Ginbis Co., Ltd.
[Image 4: https://prtimes.jp/i/19495/362/resize/d19495-362-03363426fa8b4f834134-4.jpg&s3=19495-362-4bdca647cfa2d1d1db4bd56ae3369b35-951×192.jpg] Ginbis is a confectionery manufacturer founded in 1930 that
manufactures and sells biscuits, cookies, crackers, chocolates, snacks, etc., as well as expanding its overseas business. Since our founding, we have consistently focused on “baked sweets”. In particular, we aim to be number one in Japan when it comes to unglazed hard biscuits. With the slogan “Dreams in sweets!”, we create products that are loved all over the world every day.
Corporate site: https://www.ginbis.co.jp/
■About Ninben
[Image 5: https://prtimes.jp/i/19495/362/resize/d19495-362-db6e0de932205a22a06f-2.jpg&s3=19495-362-f03b738d6a15f09039ce232d2fed1c80-1391×420.jpg] Ninben was founded in 1699 (Genroku 12) and continues to pass on Japanese food culture by creating a variety of products using the traditional Japanese food bonito flakes and the basic Japanese cuisine “dashi” made with bonito flakes. In addition to product development and sales, we also operate the dashi community and dashi specialty store “Nihonbashi Dashiba,” the Japanese dining restaurant “Nihonbashi Dashiba Hanare” where you can enjoy authentic bonito flakes and dashi, and the dashi side dish specialty store “Ichiju Shunsai Nihonbashi Dashiba.” We are expanding the number of places where you can get familiar with bonito flakes and dashi through various stores such as “.
As a bonito flakes specialty store with over 300 years of history, Ninben aims to become a “bonito flakes/dashi life design company” that proposes infinite possibilities for “bonito flakes” and “dashi” in all food scenes.