[Confex Co., Ltd.] Announcement of general trading company Confex Co., Ltd. to exhibit at “24th JAPAN Drugstore Show”
*Confex Co., Ltd.*
Press release: August 28, 2024
**
Announcement of general trading company Confex Co., Ltd. to exhibit at “24th JAPAN Drugstore Show”
Confex Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative Director, President and Group CEO: Konfex Co., Ltd., which plans, develops, imports and sells confectionery products
Yasushi is pleased to announce that it will be exhibiting at the 24th JAPAN Drugstore Show, which will be held at Tokyo Big Sight from August 30th (Friday) to September 1st (Sunday), 2024.
booth image
* ■About Confex*
Confex is a company with the slogan “People, Sweets, Smiles, and the Future.” We design the confectionery market with ideas unique to a general confectionery trading company, and we have a distribution network that covers all of Japan.
“Marketing power” is based on advanced information analysis of market and sales data, “retail support power” is thinking from the
buyer/consumer perspective and proposing sales spaces and sales methods suited to the trade area and location, and “retail support power” is based on the ability to develop original products and store brands. We have accelerated business growth through the Confex Group’s comprehensive human capabilities, including our “product development capabilities” to develop and import products.
* ■Introducing the Confex booth (booth number: 6-49) *
-Various initiative themes-
1. Confex Group introduces its own products
Cleat (Product planning and development) Kirara (Manufacture and sales of Arare) Sweet Factory (Manufacture and sales of Castella) Introduction to Confex exclusive products
2.
Solving problems in the daily delivery section Daily delivery products have short deadlines and limited stock, so they have the problem of lost opportunities due to shortages and situations where they have to be discarded. We propose the creation of a new sales floor by utilizing semi-fresh sweets.
3.
Proposals for sales areas in line with consumption trends We pick up themes based on recent consumer trends. Against the backdrop of rising health awareness and concerns about price, we have set two themes: “Ultra Performance” and “3 S’s.” We will suggest the most suitable products for each element.
★What is Ultra Performance?While consumers are aware of price increases and savings, they tend to place emphasis on performance in their diet and purchase products they deem to be valuable. We collectively named the three types of performance: cost performance, time performance, and health performance “Ultra Performance.”
★What are the 3 S’s? As the environment surrounding consumers changes significantly, and due to increasing health awareness and concerns about prices, we have introduced the 3 S’s: Savings, Safety, and Security. In response to the growing trend of placing importance on this, we will propose optimal products based on three elements. * ■Event overview*
Name: 24th JAPAN Drugstore Show
Date: August 30th (Friday) – September 1st (Sunday), 2024
Time: 10:00-17:00
*Public opening is Saturday, August 31st and Sunday, September 1st Venue: Tokyo Big Sight East Exhibition Hall 3-6
Sponsored by: Japan Chain Drug Store Association
* ■Company profile*
Confex Co., Ltd.
Head office location: 3-38-7 Yoyogi, Shibuya-ku, Tokyo
Business: Confectionery and food general trading company
Founded: December 1906
Representative: Yasushi Kon, Representative Director, President and Group CEO Capital: 80 million yen
URL: http://www.confex.co.jp/
Official Instagram: * https://www.instagram.com/confex_official/