[Adastria Co., Ltd.] The sustainable D2C brand “O0u” proposed by Adastria will open at ZOZOTOWN on Wednesday, September 4th.
*Adastria Co., Ltd.*
Press release: August 28, 2024
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The sustainable D2C brand “O0u” proposed by Adastria will open at ZOZOTOWN on Wednesday, September 4th.
*Events such as new fall/winter pop-up shops and Tokyo collection invitation campaigns are being held one after another*
* “Play
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura
The lifestyle D2C brand “O0u” developed by ADOORLINK, a subsidiary of Osamu Osamu, will open a web store at ZOZOTOWN from noon on Wednesday, September 4th. Masu. In addition, the pop-up store that was well received last time will open at Lumine 2 (3-38-2 Shinjuku,
Shinjuku-ku, Tokyo) from August 28th (Wednesday). To commemorate the opening, limited goods will be sold and Rakuten will be participating for the first time.
Fashion Week TOKYO 2025
We propose sustainable fashion through events such as the S/S viewing ticket giveaway campaign. *
With the theme of “New, normal. New, cool.”, the lifestyle brand “O0u” was born based on new lifestyles and values.It sells lifestyle items made with sustainable materials and manufacturing technology through D2C. It is expanding. The brand name “O0u” is used as a symbol of the intersection of different elements, with the circular arcs O (O) and 0 (Zero) representing diversity and inclusion, and the “U” representing you being a brand that is close to each person. It expresses that.
O0u will be opening a store on ZOZOTOWN from noon on Wednesday, September 4th. This is the first time O0u will open a store in an external EC mall. In addition, the limited-time pop-up store at Lumine 2, which was well received when it opened in 2022, will reopen from August 28th (Wednesday). At the Lumine 2 pop-up store, you can enjoy organic cotton premium T-shirts where you can experience O0u’s sustainable manufacturing, Lumine 2 limited color items, pre-sales of some products, and limited quantity novelty gift campaigns only available at Lumine 2. We will develop a special project.
To commemorate the opening of ZOZOTOWN and the pop-up store, we have collaborated with shoe brand “Öffen” as a limited edition item. Additionally, on the same day ZOZOTOWN opens, O0u will hold its first “Rakuten Fashion Week TOKYO 2025
We will be announcing a collection in the form of a runway show for “S/S”. To commemorate the launch of our first collection, we are holding a campaign inviting the general public to a fashion show.
* ■ZOZOTOWN store opening details *
Release start date: September 4, 2024 (Wednesday) 12:00~
URL: https://zozo.jp/shop/o0u/
* ■O0u pop-up store details *
Period: August 28, 2024 (Wednesday) – September 9, 2024 (Monday) Location: Lumine Shinjuku 2
2F Lumine Shinjuku 2, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Business hours: 11:00-21:00
* ■Details of opening commemorative items *
Product name: [O0u×Öffen] 2nd collaboration flat shoes
Color: Khaki (LUMINE pre-sale), camel (LUMINE pre-sale), black (ZOZO limited sale)
Size: 37 (M), 38 (L), 39 (XL)
Price: ¥18,900 (tax included)
Product name: [figurey knit] 4 pocket cardigan
Color: Black (LUMINE pre-sale), Beige (LUMINE pre-sale), Navy (ZOZO limited sale)
Price: ¥9,900 (tax included)
Product name: [figurey knit] tight skirt
Color: Black (LUMINE pre-sale), Beige (LUMINE pre-sale), Stripe (ZOZO limited sale)
Price: ¥9,900 (tax included)
Product name: Figure Lee Boucle Crew Neck Cardigan (ZOZOTOWN limited edition) Color: white, black, light gray, pink
Price: 12,100 (tax included)
Product name: Figure Lee Boucle Mini Skirt (ZOZOTOWN limited edition) Color: white, black, light gray, pink
Price: 8,900 (tax included)
Product name: [Apple leather] Foil mini basket bag (ZOZOTOWN limited edition) Color: Black, other, silver
Price: 14,900 (tax included)
* ■“Rakuten Fashion Week TOKYO 2025 S/S” invitation campaign *
-Contents-
O0u
2025 SPRING SUMMER COLLECTION RUNWAY SHOW
2024.09.04 (WED)
-About application-
Only those who have registered O0u official LINE as friends are invited. We will send an invitation by lottery to those who send a message saying “Fashion Show”.
O0u official LINE: lin.ee/uq1dt6q
-Application deadline-
Sunday, September 1, 2024 23:59
-Winning results-
Invitations will be sent to only the winners by September 3rd (Tuesday).
* ■About Öffen *
Öffen means “open” or “open” in German.