Vcrea Co., Ltd.
THERATIS TERA, a new premium line with the highest *2 premium formula containing a luxurious 1 trillion pieces*1 of collagen *1 New release from Wednesday, September 18, 2024
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Vcrea Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroyuki Kishino) has released 1 trillion units of “THERATIS”, a high-performance night care brand that proposes “nighttime beauty” that makes the night your friend. The highest quality *2 premium line “THERATIS TERA Premium EX Night Moist” containing black collagen *1 will be available at drug stores and variety stores nationwide from Wednesday, September 18, 2024. It will be released at.
“Ceratis Terra” is a new series that uses 1 trillion pieces of black collagen*1 to penetrate your hair while you sleep at night, addressing general hair concerns (scalp care, dryness, frizz, split ends). . Contains over 90% serum ingredients*3, including black pearl extract*2, nano collagen*3, and black soy extract*4. In addition to shampoos, hair packs, and hair treatments, a new Booster Night Mist is also available.
▼THERATIS TERA: https://theratis.com/tera/ (9/11: Public release scheduled) ▼Official Instagram: @theratis_official
(https://www.instagram.com/theratis_official) ▼Official X (old Twitter): @miximjapan (https://twitter.com/miximjapan)
What is THERATIS, a high-performance night care brand that makes the night your friend?
Make nighttime a meaningful and luxurious time. Based on the concept of night-time beauty that makes the night your ally, our products are luxuriously formulated with over 90% night serum ingredients*3. Furthermore, by using small, nano-sized beauty serum ingredients, this is a high-performance night care brand that penetrates deep into the hair and leads to sparkling, beautiful hair.
In September 2021, “Ceratis Night Repair”, which specializes in “sleep damage care”,
In September 2022, “Ceratis Dreamy Moist”, which specializes in “Ahoge*4 and dry hair care”, will be launched.
In October 2023, we launched Ceratis Moonlight Sleek, which
specializes in scalp and undulation care.
*1 Quantity of liposome ingredients (*1) contained in the product *2 Within our existing products (within THERATIS series)
*3 Excluding base material, including water *4 Short hair that comes out from the top of the head
*1 Hydrolyzed conchiolin protein, hydrolyzed collagen, and hydrolyzed soybean extract (all moisturizing) in liposome *2 Hydrolyzed conchiolin protein (moisturizing) *3 Hydrolyzed collagen
(moisturizing)
*4 Hydrolyzed soybean extract (moisturizing)
“Ceratis Terra” 4 points
1: More than 90% are serum ingredients, including 1 trillion pieces*1 of black collagen*1*3
The liposomal ingredients (black pearl extract *2, nano collagen *3, black soy extract *4) adhere to the hair and penetrate slowly.
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2: Night premium prescription
It cares for the scalp and hair at the same time, addressing general hair concerns (scalp care, dryness, frizz, split ends).
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*1 Quantity of liposome ingredients (*1) contained in the product *3 Excluding base, including water
*5 To improve hair texture (moistness, shine) *6 Compared to our existing products (compared to THERATIS series)
*1 Hydrolyzed conchiolin protein, hydrolyzed collagen, and hydrolyzed soybean extract (all moisturizing) in liposome *2 Hydrolyzed conchiolin protein (moisturizing) *3 Hydrolyzed collagen
(moisturizing)
*4 Hydrolyzed soybean extract (moisturizing) *5 γ-docosalactone (repair), sodium hyaluronate, sodium acetyl hyaluronate, hyaluronic acid crosspolymer-2-Na, hydrolyzed sodium hyaluronate, kaolin (all moisturizing), dilauroyl glutamic acid Ricin Na (repair)
◯There are individual differences ◯All images and illustrations are for illustrative purposes only.
3: Zero petroleum-based cleaning ingredients & additive-free It is a natural formula that does not use petroleum-based cleaning ingredients, and contains carefully selected collagen-derived cleaning ingredients*6.
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4: Premium night aroma scent
Each item has a different night aroma scent, such as rosemary and lavender, which are recommended as scents to enjoy before bed, giving you a sense of relaxation, leading to a comfortable sleep environment.
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*2 Within our existing products (within THERATIS series) *6 Compared to our existing products (compared to THERATIS series)
*6 Cocoyl hydrolyzed collagen K *7 Rosemary leaf extract
(fragrance/moisturizing)
*8 Odor argentina oil (fragrance/moisturizing) *9
Fragrance/moisturizing *10 Verben leaf extract
(fragrance/moisturizing)
〇All images and illustrations are for illustrative purposes only. -Three key points of Booster Night Mist-
1. More than 50% of the product is made with collagen water *11. Repairs damaged and dry cuticles with its high moisturizing and water-holding power.
2 Condensed with 1 trillion*1 black collagen capsules*1.
The dense capsule formula penetrates into your hair while you sleep. 3. Can be used for multiple purposes.
It can be used as a treatment in the bath and as a repair mist in the out bath. It can also be used to correct your sleeping habits in the morning.
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Ceratis/Features by series
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“THERATIS Night Repair Shampoo/Hair Treatment” won 3rd place in the shampoo/conditioner category at the @cosme Best Cosmetics Awards 2023. *1Quantity of liposome ingredients (*1) contained in the product *1 Hydrolyzed conchiolin protein, hydrolyzed collagen, and hydrolyzed soybean extract (all moisturizing) in liposome *11 Hydrolyzed collagen extract (moisturizing)
◯All images and illustrations are images.
Product Overview of “Ceratis Terra” that addresses general hair concerns
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from left)
Ceratis Terra Premium EX Night Moist Shampoo 435mL 1,650 yen (tax included) Ceratis Terra Premium EX Night Moist Hair Pack 130g 1,100 yen (tax included) Ceratis Terra Premium EX Night Moist Hair Treatment 435g 1,650 yen (tax included)
Ceratis Terra Booster Night Mist 220mL 1,650 yen (tax included) Company Profile
V Claire Co., Ltd. is a cosmetics manufacturer that creates beauty with free ideas. Founded in 2016, in 2018 we launched &honey, a honey beauty and hair care brand that focuses on the 14% moisture content of hair.
In 2020, we launched the night care brand “THERATIS,” which has received numerous awards including best cosmetics*7.
*7 As of the end of December 2023 (2019 to the end of December 2023) ■Customer inquiries: Vicrea Co., Ltd. TEL: 03-6804-5033