[Kao Beauty Brands]
Each time you layer it, you get a deep sense of transparency. Est’s new makeup series, which creates clear transparency and deep depth with a design that emphasizes brightness, will be released on Friday, November 8, 2024.
*Kao Beauty Brands*
Press release: August 28, 2024
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Each time you layer it, you get a deep sense of transparency. Est’s new makeup series, which creates clear transparency and deep depth with a design that emphasizes brightness, will be released on Friday, November 8, 2024.
“est” brings out the latent beauty of each person. On November 8, 2024, “est” will launch a new makeup series that is designed to highlight brightness, create clear transparency and depth, and shine with vitality-filled beauty. New product will be released on (Friday).
EST’s new makeup series is “Est Transphere,” which creates a clear eye impression without dullness by layering light.
Eye Color”, “Esto Transphere Lipstick”, which gives lips a fresh luster and complexion, and “Esto Transphere Lipstick”, which brings out the beauty of not only the cheeks but also the entire skin. 3 items of “Transphere Blush”.
Each product contains Transphere Pearl, a pearl that reflects a large amount of light and achieves the “structural color *1” learned from the beauty of life. Rather than emphasizing shadows to create a three-dimensional effect, the overlapping light emphasizes the brightness and creates a three-dimensional and transparent feel, creating a beauty full of vitality.
*1 The color that appears when light is reflected by the surface structure of an object.
* [Product details] *
Est Transphere Eye Color
Layer up the light to create a clear eye impression without dullness. Transparent base color removes dull shadows from eye holes.
Each time it is layered, it gives a sense of transparency and three-dimensionality that seems to have been refined.
Creates a lively and sophisticated eye impression.
Released on Friday, November 8, 2024
6.4g, 2 types, suggested retail price: 6,490 yen (tax included)
● Contains transphere pearls
● Contains beauty ingredients (moisturizing: ectoine, hyaluronic acid) ● Comes with a connected long brush that gives you a clean finish with just one stroke.
Est Transphere Lipstick
Gives your lips a fresh shine and complexion.
Covers dullness and vertical wrinkles, giving the impression of plump and plump lips.
Contains oil that turns into a gel by reacting with the moisture in your breath.
The bright sheer color and moisture last.
Released on Friday, November 8, 2024
3.8g, 3 colors, suggested retail price: 4,070 yen (tax included)
● Contains transphere pearls
● Contains beauty ingredients (moisturizing: ectoine, hyaluronic acid) ● The idea is to care for your lips while applying makeup, so the moisturizing effect continues.
Est Transphere Blush
Enhances the beauty of not only your cheeks but your entire skin.
By layering a complexion and transparency that seem to ooze from within, Cheek and highlight that brings out the beauty of your entire skin. It blends colors while blurring uneven skin tone, creating a natural finish.
Released on Friday, November 8, 2024
5.8g, 2 types, suggested retail price: 5,940 yen (tax included)
● Contains transphere pearls
● Contains beauty ingredients (moisturizing: ectoine, hyaluronic acid)
■ EST brand site https://www.sofina.co.jp/est/
■ EST Online Shop https://onlineshop.est-online.com/
■ Est Official Instagram https://www.instagram.com/est_jp/?hl=ja ■ Est Official X https://twitter.com/est_kao_jp