Kazuki Nishiguchi to give keynote speech at marketing conference hosted by Digiday
*TNL Media Gene Japan Co., Ltd.*
Press release: August 28, 2024
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Kazuki Nishiguchi to give keynote speech at marketing conference hosted by Digiday
DIGIDAY [Japanese version] (hereinafter referred to as DIGIDAY) operated by Media Gene Co., Ltd. (TNL Media Gene group company) https://digiday.jp/) will be holding a marketing conference “DIGIDAY BRAND LEADERS” on Friday, November 1, 2024.
2024” ( https://event.digiday.jp/event/digiday-brand-leaders-2024/ ) will be held at The Ritz-Carlton Tokyo.
* What is DIGIDAY BRAND LEADERS? *
DIGIDAY BRAND
LEADERS is a marketing conference where executives and marketers from a wide range of domestic and international brands (business companies, advertisers) gather to discuss brand marketing in the digital age, in order to open up the future of brands. Speakers and session details will be published on the event official website.
* Kazuki Nishiguchi gave a keynote speech. The theme is “Science of branding” * Management consultant and “Strategy
Kazuki Nishiguchi, representative director of “Partners”, will be speaking at the keynote session. Mr. Nishiguchi has held key positions at P&G and Rohto Pharmaceuticals, including marketing director. While participating in SmartNews as an executive officer (in charge of Japan-U.S. marketing), he has greatly contributed to the company’s growth into a unicorn company. Utilizing his extensive marketing experience, he advocates customer-centered management and has written the book “Reforms to Break Through Corporate Growth Barriers.” This theory is explained in detail in “Customer-Centered Management,” and it supports the growth of many companies. In this lecture, we will delve deeper into Mr. Nishiguchi’s approach to “scientific
branding.”
In addition, industry-leading guest speakers will deepen discussions on how to carve out a future for brands through a variety of sessions, including customer-centered marketing thinking and strategic examples that have achieved a V-shaped recovery for brands. .
Upcoming speakers, session content, and participating companies can be found on the event official website (
https://event.digiday.jp/event/digiday-brand-leaders-2024/ ) will be updated from time to time.
Comment from Shohei Wakeshima, co-editor-in-chief of DIGIDAY [Japanese version] The field of marketing is evolving and becoming more complex every day. In a rapidly changing market environment, what is required of marketers is a deep understanding of business strategy and marketing practices that are integrated with strategy. What kind of perspective should marketers have now, best practices for data utilization, organizational building, and marketing that truly contributes to business? This DIGIDAY
BRAND
LEADERS introduces the latest trends and practical approaches to data-driven decision-making and customer-centric value creation. Through discussions with industry leaders, discover the nitty-gritty of marketing and deepen your knowledge and insights to drive your business to victory.
Event overview
Event name: DIGIDAY BRAND LEADERS
Main theme: DRIVE RESULTS. Marketing from a management perspective Event date: Friday, November 1, 2024, scheduled to start at 9:00 and end around 21:00
Venue: The Ritz-Carlton Tokyo (Tokyo Midtown, 9-7-1 Akasaka, Minato-ku, Tokyo 107-0052)
Event format: Offline
Number of participants: Approximately 100 to 120 people (estimated) – 50-60 people: Invited VIPs (brand representatives belonging to operating companies)
– 50-60 people: Partners (technology vendors, marketing agencies, etc.) Participating companies: Coming soon
*Official website (Click here to purchase tickets)*:
https://eventregist.com/e/EDbRF8FCPvEm
-Notes-
*Please note that the date, time and venue may be subject to change. *Please note that the person in charge may be changed or absent depending on the circumstances and circumstances of the participants.