[True Data Co., Ltd.] Rice sales continue to grow – 30% increase at food supermarkets
*True Data Co., Ltd.*
Press release: August 28, 2024
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Rice sales continue to grow – 30% increase at food supermarkets *～Announcing the top 20 categories for drug stores and food
supermarkets with year-on-year growth rates [July 2024]～*
True Data Co., Ltd., which operates a big data platform (Head office: Minato-ku, Tokyo, President and CEO: Yonekura)
Hiroyuki, stock code 4416) will announce the sales growth categories for drug stores and food supermarkets in July 2024 based on our statistical data. Sales of rice, which has become a hot topic due to shortages being called the “Rice Rebellion of Reiwa,” increased by 31.1% at food supermarkets compared to the same month last year, and by 48.4% at drugstores. New rice, which will start appearing on supermarket shelves from September onwards, may be sold at higher prices than usual, so future consumption trends will be closely watched.
*■Points for July 2024*
・Sales amount of “rice” increased significantly
・Sweat wiping sheets are selling well! Sales of “antiperspirant and deodorant for men” increased
・Sales of “instant soup,” “Chinese food base,” and “cup noodles,” which allow you to prepare meals in a short amount of time, are increasing.
Sales of rice increased significantly. Sales at food supermarkets increased by 31.1% compared to the same month last year, and sales at drugstores increased by 48.4%. Rice prices are rising due to production adjustments, supply shortages due to last summer’s heat wave, and increased inbound demand. Sales volume also increased by 9.0% at food supermarkets compared to the same month last year, and by 20.1% at drugstores.
In July, which was extremely hot, sales of antiperspirant and deodorant for men at drugstores increased by 17.6% compared to the same month last year. Looking at the sales ranking of “antiperspirant and deodorant for men”, the top 10 products are all sweat wipe sheets. Amid record-breaking heat, demand for sweat prevention products appears to be increasing.
In hot weather, people tend to avoid dishes that require a long fire, so sales of instant soups, Chinese food bases, and cup noodles, which allow meals to be prepared in a short amount of time, increased. At food supermarkets, sales of “instant soup” increased by 8.0% compared to the same month last year, and sales of “Chinese cooking
ingredients” increased by 7.9%. At drugstores, sales of “cup noodles” increased by 3.8%.
At food supermarkets, sales of “toy sweets” increased by 23.5% compared to the same month last year, and the number of items sold increased by 18.4%. “Bandai” released on July 22nd
Chikawa Chocolate Supplement 20g” and “Chocolate Egg Minion” released on July 8th.
Sales of new products such as “20g” were strong, and “toy confectionery” ranked 4th in the top 20 in terms of growth rate.
* -About aggregated data for July 2024-*
– Excludes the fresh/deli category and categories that include “Other” at the beginning of the category name, and aggregates categories where 200 or more items are sold per store.
– Numerical value…Round to the second decimal place
– Data collection period…July 1st to July 31st, 2024
– Data extraction date…August 20, 2024 *Numbers published in the press release are as of the data extraction date.
*Data source: True Data*
The data is compiled using statistical purchasing data based on POS data from drug stores and food supermarkets nationwide. The data does not include information that identifies stores or individuals.
* ■About True Data Co., Ltd.*
POS, ID-POS in drug stores and food supermarkets with an annual cost of 5 trillion yen and a total of 60 million users
Operates a big data platform centered on data. We provide effective data utilization solutions in the DX era, including customer understanding, product strategy, sales promotion measures, advertising optimization, production and inventory management, to retailers, consumer goods manufacturers, and a wide range of other industries.
*About our data
True Co., Ltd.
A standard database designed and operated by Data that digitizes consumer purchasing information from drug stores, food supermarkets, etc. nationwide. It consists of purchasing information from a total of 60 million people nationwide, and covers gender and age information.
True Data Co., Ltd. (True Data)
Company name: True Data Co., Ltd.
Representative: Hiroyuki Yonekura, Representative Director and President Address: 4th floor, Shiba Daimon Center Building, 1-10-11 Shiba Daimon, Minato-ku, Tokyo 105-0012
Established: October 10, 2000
Listing market: Tokyo Stock Exchange Growth [Securities code 4416] URL: https://www.truedata.co.jp/
Contact: https://www.truedata.co.jp/contact
～Business details～
Operates a big data platform that handles consumer purchasing data nationwide. Develops and provides consumer data analysis and purchasing behavior analysis solutions such as POS/ID-POS to retailers, consumer goods manufacturers, etc. Data marketing support. *About this release details*
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