Designer/artist Tokujin Yoshioka, who designed the bottle for “Le Cer de Issey”, is working on 21_21 DESIGN
SIGHT unveils its first scent installation
*Shiseido Co., Ltd.*
Press release: August 28, 2024
**
Designer/artist Tokujin Yoshioka, who designed the bottle for “Le Cer de Issey”, is working on 21_21 DESIGN
SIGHT unveils its first scent installation
scent installation
ISSEY MIYAKE
PARFUMS will be offering 21_21 from August 28th (Wednesday) to September 8th (Sunday) to take the opportunity of Issey Miyake’s announcement of a new concept fragrance derived from essential natural elements.
“ISSEY MIYAKE LESEL D’ISSEY: Imagination of
Salt” exhibition will be held, and designer/artist Tokujin Yoshioka, who designed the new fragrance bottle, will be holding the 21_21 DESIGN exhibition.
This will be SIGHT’s first scent installation.
“Le Cerdoux
This is an installation that welcomes guests with a mist that smells like “Issei”. We aim to create a dynamic experience that awakens the senses by visually expressing invisible scents through mist. Le Cerde Issey Eau de Toilette
Issey Miyake Le Cerdo Issey
Le Cerdoux, a new fragrance dedicated to the essence of modern masculinity. “Issei” is a scent that places salt, which is essential for life, at its center, and evokes images of the graceful nature that awakens the senses and stimulates vitality, giving a powerful driving force. Le Cerde Issey Eau de Toilette
50mL ¥10,780 (tax included) (¥9,800)
100mL ¥14,850 including tax (¥13,500
“I want to express the charm of a pure and powerful perfume based on a fundamental and universal theme,” says Yoshioka. Please pay attention to the dynamic installations that evoke the senses, which are unique to him, who has presented innovative works with themes of nature and light.
Inside the museum, there will also be special videos exclusive to this exhibition, including an introduction to the process of designing the sculptural bottle, and an interview with perfumer Quentin Bishu, who created the fragrance. You can experience a dynamic world view that spreads through new scents.
-Event Overview-
Title: “ISSEY MIYAKE LE SEL D’ISSEY: Imagination of Salt”
Issei: Imagination of Salt)” Exhibition
Dates: Wednesday, August 28, 2024 – Sunday, September 8, 2024 – Open every day during the session
Venue: 21_21 DESIGN SIGHT Gallery 3 (Tokyo Midtown Midtown Garden, 9-7-6 Akasaka, Minato-ku, Tokyo)
Opening hours: 10:00 – 19:00
Admission fee: Free
Sponsor: Miyake Design Office Co., Ltd., BEAUTE PRESTIGE
INTERNATIONAL-SHISEIDO EMEA
Cooperation: Tokyo Midtown, TOKUJIN YOSHIOKA + TYD, Endo Lighting Co., Ltd.
Norihito Yoshioka Designer/Artist
Born in 1967. Studied design under Shiro Kuramata and Issey Miyake, and established Tokujin Yoshioka Design Office in 2000. He works in the fields of design, architecture and contemporary art and is highly acclaimed internationally. His representative works include the Tokyo 2020 Olympic torch, as well as the glass bench “Water” on permanent display at the Musée d’Orsay in Paris.
Block”, crystal chair “VENUS” and many more.
*Portrait*
review page
https://vimeo.com/isseymiyake/review/1003420311/ae350bae70
embedded tag