・Gourika Marketing Co., Ltd.・ [9/11 Webinar held]
Top data scientist Ichiro Takahashi takes the stage! Effects of traditional promotion and digital promotion measurement strategy *Gourika Marketing Co., Ltd.*
Press release: August 28, 2024
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[9/11 Webinar] Top data scientist Ichiro Takahashi will be on stage! Strategy for measuring the effectiveness of traditional and digital promotions *A must-see for those in marketing, management strategy, sales promotion, and data analysis departments! *
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Gourica Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kensuke Okamoto, hereinafter referred to as Gourica Marketing), which supports corporate transformation through “people-oriented rationalization,” announced on Wednesday, September 11th, that it is a top data company. Scientist Takahashi
We will hold a webinar with Ichiro explaining in detail how to measure effectiveness using marketing mix modeling (MMM). *
* Corporate site: * * https://gourica.co.jp/*
Are you able to link the promotional effects of each marketing measure to your next decision-making?
In this webinar, we will explain in detail how to measure
effectiveness using marketing mix modeling (MMM).
We provide practical knowledge to understand the effects of
traditional sales promotion methods and the latest digital sales promotion methods, and to formulate optimal marketing strategies. Learn how to leverage insights from data to maximize the ROI of your promotions.
* ■Seminar overview*
○Name
Strategy for measuring the effectiveness of traditional and digital promotions ~ Insights from the MMM ~
○Date and time
Wednesday, September 11, 2024 13:00 -14:00
○How to watch
Online: ZOOM
○Tuition fee
Free (pre-registration required)
○Sponsored by
Gourika Marketing Co., Ltd.
○Click here to apply
Apply for webinar
* ■Recommended for these people*
– Marketing person in the retail industry
– Those who are interested in data utilization and customer behavior analysis in physical stores and online
– Those interested in data analysis and customer insights
– Those who aim to strengthen the company’s DX strategy and improve business operations by efficiently utilizing data
* ■Seminar speakers*
top data scientist
Ichiro Takahashi
He assumed his current position after working for a central government agency, a consulting firm, and a major information and communications industry. Has been consistently involved in data analysis work for about 20 years. During his time in government, he conducted data analysis and utilization for unpredictable situations (disasters, emergencies, etc.) and researched and developed mathematical models to serve as tools. After retiring from the post, he will work both inside and outside the company to support data analysis and utilization on the business side, such as marketing and sales, and on the
manufacturing side, such as procurement, production, and logistics, with the keyword “one practice out of a hundred theories.” He has written many books, including “Basic Course on Data Analysis for Problem Solving,” “Data Scientist Training Guidebook for Business Applications,” and “Fully Automatic Data Analysis for Fastest Profitability.”
* About GOURICA MARKETING, Inc. *
[Company information]
Company name: Gourika Marketing Co., Ltd.
Location: MIYAMASU TOWER, 1-10-9 Shibuya, Shibuya-ku, Tokyo
Representative name: Kensuke Okamoto
Capital: 100 million yen
Note: In June 2023, we will conduct MBO with the support of Femto Partners and become independent from the Konica Minolta Group. * https://gourica.co.jp/*
[Business details]
DX promotion services for the marketing department, a series of supply chain optimization services related to promotional materials (catalogues, POP, displays, etc.), provision of operational efficiency systems to the marketing department, marketing ROI optimization support (data analysis)