[Dole Co., Ltd.] Collaboration decided with Dole Komeda Coffee Store of “Smile with Fruits” on “Mottainai Banana”
*Dole Co., Ltd.*
Press release: August 28, 2024
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Collaboration decided with Dole Komeda Coffee shop of “Smile with fruits” on “Mottainai Banana”
*“Mottainai Banana Jam” made with substandard bananas will be available at Komeda Coffee stores nationwide from Wednesday, September 4, 2024, with a choice of morning options*
Dole Co., Ltd. (Chuo-ku, Tokyo; Representative Director, President and CEO: Hiroshi Aoki; hereinafter referred to as Dole) is Komeda Co., Ltd. (Headquarters: Aichi Prefecture)
Coffee Shop, a full-service coffee shop operated by President and Representative Director: Yuichi Amari
We are pleased to inform you that “Komeda Coffee Store” will start offering “Mottainai Banana Jam” using Dole’s “Mottainai Banana” for a limited time from Wednesday, September 4, 2024.
“Mottainai bananas” are bananas that are still delicious and edible, but due to various factors during the distribution process, they become substandard and have no choice but to be discarded. At Komeda Coffee Shop, these bananas, whose pulp is comparable to regular bananas, are made into jam. “Mottainai Banana Jam” will be added to the list of items offered to customers who order Komeda Coffee’s “Selectable Morning”. The melting sweetness of banana, which goes well with freshly baked toast, is the perfect way to start the day. Please take this opportunity to enjoy it.
* ■Background*
With the desire to bring smiles to people’s lives through fruit, Dole is working on the “Mottainai Banana” project, which aims to reduce banana waste, under the brand message “Make Smiles with Fruit.”
This time, the collaboration was realized as Komeda Coffee Shop, which aims to “connect people, local communities, and society through ‘relaxation'” and is committed to caring for the global environment and solving social issues, sympathized with the project and
participated. I did.
* ■About the “Mottainai Banana” project *
Dole is working toward zero fruit waste in landfills, and has named substandard bananas that are still delicious to eat but have to be thrown away due to various factors in the distribution process as “Mottainai Bananas.”
With the desire to save as many bananas as possible, we will launch the “Mottainai Banana Project” in 2021.
Starting from September. Currently, more than 50 companies are participating in the project, and “Mottainai Bananas” are being rescued and transformed into various foods such as drinks, ice cream, and sweets. We are also developing the “Mottainai Fruits” project, which has expanded its scope to fruits and vegetables other than bananas.
Project site: https://www.dole.co.jp/lp/jp/mottainaifruits/
Dole is promoting ethical consumption and reducing food waste under the brand message “Make Smiles with Fruits”, which was formulated in July 2023 with the desire to bring smiles to people’s various lives with fruits. We will carry out initiatives aimed at achieving this goal.
* ■Overview of collaboration between Komeda Coffee Shop “Selectable Morning” and Dole “Mottainai Banana”*
・Sales period: Wednesday, September 4, 2024 to mid-October 2024 (planned) ・Sales stores: “Komeda Coffee Stores” nationwide *Sales exclude some stores ·overview
: Every morning from the store opening until 11am, customers who order their favorite drink will receive “Yamashoku Bread Toast” (toast can be changed to lobed bread), “Boiled Egg,” “Handmade Egg Paste,” and “Komeda.” We will provide you with your choice of “Special Ogura An” or “Mottainai Banana Jam” as a service.
*If ordering jam only: 80 yen
* ■Komeda Co., Ltd. Overview*
Company name: Komeda Co., Ltd.
Representative: Yuichi Amari, Representative Director and President Head office location: 3-12-23 Aoi, Higashi-ku, Nagoya, Aichi Prefecture Founded: 1968 (Showa 43)
URL: http://www.komeda.co.jp/
Business details: Operation of full-service coffee shop “Komeda Coffee Shop.” Since our founding in 1968, we have provided “places of relaxation” both domestically and internationally, based on our business philosophy of “providing our customers with the best place to relax through our heart of valuing coffee.” .
* ■Dole Overview*
Company name: Dole Japan, Inc.
Founded: 1965
Established: December 28, 1982
Capital: 80 million yen
Representative: Hiroshi Aoki, Representative Director, President and CEO Number of employees: 168 (as of April 2024)
Business content: Production, processing, sales and marketing activities of fruits and vegetables, etc.
Operating revenue: 58 billion yen (year ending March 2024)
URL: https://www.dole.co.jp/