[satonoka (formerly Cable 4K)] LIVE commerce measure “Takahiko Fujii’s Furumaishu ~Shinshu Edition~” 2nd edition Web x broadcast collaboration to be implemented
*satonoka (old cable 4K)*
Press release: August 28, 2024
**
LIVE commerce measure “Takahiko Fujii’s Furumaishu ~Shinshu Edition~” 2nd edition Web x broadcast collaboration to be implemented
Takahiko Fujii’s sake
* Japan Digital Distribution Co., Ltd. (Shibuya-ku, Tokyo,
Representative Director: Noriaki Takahide, hereinafter
JDS) will welcome Takahiko Fujii as the MC for a regional
revitalization initiative promoted by the “satonoka project” titled “Takahiko Fujii’s Behavioral Sake ~Shinshu Edition~”, which will be the first in a LIVE commerce initiative with the theme of local sake. Part 2 will be released on September 1st and 8th (each
It will be held twice (Sunday). This time, in addition to web distribution, we will also be broadcasting LIVE on Satonoka 4K/TV to reach even more viewers. *
In this project, we will be introducing “THE CRAFT SAKE”, which is being broadcast on Satonoka 4K/TV.
～Shinshu Edition～” Nagano Prefecture’s famous sake introduced in “Shinshu Edition” will be sold through LIVE commerce. SAKE
Takahiko Fujii, a “serious alcohol lover” who holds the DIPLOMA (*1) qualification, invites unique alcohol-loving guests to talk about alcohol. We will share with you the charm of alcohol and wonderful stories related to alcohol. Viewers can purchase products in real time while participating in the broadcast.
*1 “SAKE DIPLOMA”: Sake and shochu qualification certified by the Japan Sommelier Association
In this distribution, we will introduce the craft beer “Shinshu Tomi City Promotion Public Corporation (Oraho Beer)” in Tomi City, the sake brewery “Takaten Sake Brewery Co., Ltd.” in Okaya City, and the “Nishiida Sake Brewery Co., Ltd.” in Nagano City. Let me introduce you to alcohol. And in the distribution on Sunday, September 8th, in addition to the web distribution, satonoka
LIVE broadcast on 4K/TV will also be held. We will provide a mechanism for viewers of the broadcast program to access the LIVE Commerce website using the QR code displayed on the screen and select the product sales screen. By linking web and broadcasting, we will disseminate the appeal of Nagano Prefecture’s famous sake to as many people as possible across the country.
The aim of this measure is to revitalize the region through content, such as regional promotions and sales promotions. In the “satonoka project”, we will promote LIVE commerce measures linked to content, and aim for measures that will subsequently “spread.”
■Delivery overview
* [Name] *
Takahiko Fujii’s Sake ~Shinshu Edition~
* [Date and time] *
3rd: September 1, 2024 (Sunday) 19:00 ~ / Oraho Beer
4th: September 8, 2024 (Sunday) 19:00~/Takaten Sake Brewery/Nishiida Sake Brewery
*Delivery contents are subject to change.
* [WEB SITE] *
https://www.satonoka.jp/furumaizake/
* [How to watch] *
Anyone can watch on the above website
*The broadcast on Sunday, September 8th can also be viewed on satonoka 4K/TV * [Sponsor] *
Japan Digital Distribution Co., Ltd.
* 【cooperation】*
Goolight Co., Ltd., Ina Cable Television Co., Ltd., TV Matsumoto Cable Vision Co., Ltd.
LCV Co., Ltd., Information Network Community Co., Ltd., LivePark Co., Ltd. -What is the satonoka project? –
Cable TV operators who aggregate regional information become “regional producers” and present the current issues that the region most wants to communicate through JDS.
Created video content in collaboration with. 『Satonoka
project” has various solutions (e.g. combination with events, live commerce & real store collaboration, IP-VOD
services, live viewing, etc.) to amplify the appeal of content and deliver it nationwide, leading to the revitalization of local communities.
A regional information channel from cable television that broadcasts the charms of regions across Japan 24 hours a day, every day. The program focuses on programs that are closely related to the local area, which can only be found on cable TV.
“You’re sure to find fresh information about Japan’s charms and regions that you don’t know yet!”
Number of distribution cable TV operators: 83 nationwide Number of households that can watch: 2.92 million households
For information on “satonoka 4K” and “satonoka TV”, please check here
https://www.satonoka.jp
https://www.satonoka.jp/program/28395/
A series of programs that focuses on sake breweries in various regions and uses videos to express the unique commitment of producers and the delicate craftsmanship of Japan.
This time, we will be covering Shinshu and Nagano prefectures, which are home to many unique sake breweries. We will introduce Shinshu’s “region and climate” and the interactions between the “people” who live there. In addition to local ingredients, which are accepted as natural gifts, we also consider the sake brewers’ thoughts, what kind of sake they want to make, what kind of people they want to enjoy it, and what kind of memories they want to leave behind for those who drink it. However, the thoughts of each of them overlap to create a unique sake for the “region”.
-About Japanese digital distribution-
https://www.jdserve.co.jp
Established in April 2000. Focusing on Japan’s first digital broadcast distribution business for cable TV, we are working to promote the digitalization of the cable TV industry, and are currently distributing CS digital broadcasts, BS digital broadcasts, etc. to cable TV operators nationwide using terrestrial optical networks. . Starting in 2023, we will utilize the same network to provide live entertainment nationwide.
The “Satonoka Project” was launched as an activity to contribute to regional revitalization with the slogan “Connect, Connect.” In addition, we provide a wide range of business support that can help cable TV operators solve problems and expand their services, such as the VOD platform “Miru Plus” and ID solution services.