Converse Japan Co., Ltd. has signed a brand ambassador contract with Yuki Togashi, captain of Japan’s men’s basketball team, and at the same time will begin selling models worn by the brand in spring 2025. *Converse Japan Co., Ltd.*
Press release: August 28, 2024
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Converse Japan Co., Ltd. has signed a brand ambassador contract with Yuki Togashi, captain of Japan’s men’s basketball team, and at the same time will begin selling models worn by the brand in spring 2025. *Converse Japan Co., Ltd. is pleased to announce that it has signed a brand ambassador contract with Yuki Togashi. *
As Converse Japan, we once again focused on the sports category, which is the origin of the brand. “Sports & Lifestyle” that is not bound by existing frameworks.
Brand”, we will start full-scale operations in 2024 to create a new movement in the sports market.
Furthermore, as we develop basketball shoes in earnest in the performance field, we strongly sympathize with Togashi, who continues to lead the basketball industry at the forefront with his challenging spirit and unconventional play style, and we have chosen him to serve as our ambassador. It has been decided.
Starting with the release of the model worn by Togashi in the spring of 2025, we will work with Togashi to enliven the sports world in a variety of situations, not just the basketball category.
* [Togashi player comment] *
My name is Yuki Togashi and I have been appointed as the brand ambassador for Converse Japan.
I’m really looking forward to being involved in various things such as product development and branding. Through this initiative, we will work together to enliven the sports world. Thank you for your support. ■Togashi player special movie
A special movie played at the venue of “UNAVERAGE FES.” hosted by Togashi will be distributed on the official Instagram from time to time.
https://www.instagram.com/converse_jp/
■Model scheduled for release
●CONS VICBOUND *Model worn by Togashi player
CONS VICBOUND
The midsole is designed with an armor motif, and the sidewall is raised from the midfoot to the heel to ensure stability. Furthermore, the outsole has a design that combines three points: landing stability, ease of turning, and stable support under heavy loads. “CONS” combines a mesh upper, an open cell structure PU&E.V.A. cup insole, and a deep wall cup sole structure in the heel.
A performance model representing “BASKETBALL”. Scheduled to be released in March 2025.
Product number (color): 33500410 (red) / 33500411 (white) / 33500412 (black) Price: ¥20,900 (tax included)
Size: 25.0-29.0, 30.0cm, 31.0cm
●CONS ACCELERATOR MID
CONS ACCELERATOR MID
A mid-cut model that updates Converse Basketball’s classic ACCELERATOR with modern technology. The newly constructed shank located at the top of the sole enhances the unity between the shoe and foot, supporting agile footwork. Furthermore, it is equipped with a hollow midsole that is lightweight and has excellent cushioning properties, and a PU&E.V.A. cup insole with an open cell structure that has excellent breathability. Scheduled to be released in March 2025.
Product number (color): 33500400 (white/red) / 33500401 (white) / 33500402 (black)
Price: ¥18,700 (tax included)
Size: 25.0-29.0, 30.0cm, 31.0cm
●CONS ACCELERATOR LOW
CONS ACCELERATOR LOW
A low-cut model that updates Converse Basketball’s classic ACCELERATOR with modern technology. The upper design, which is different from the mid-cut, has numerous ventilation holes to ensure breathability. In addition, the heel is equipped with a TPR stabilizer to improve grip. The newly constructed shank located at the top of the sole enhances the unity between the shoe and foot, supporting agile footwork. Furthermore, it is equipped with a hollow midsole that is lightweight and has excellent cushioning properties, and a PU&E.V.A. cup insole with an open cell structure that has excellent breathability. Scheduled to be released in March 2025.
Product number (color): 33500390 (white/red) / 33500391 (white) / 33500392 (black) / 33500393 (red)
Price: ¥18,700 (tax included)
Size: 25.0-29.0, 30.0cm, 31.0cm
* [About Yuki Togashi] *
Born in 1993, 31 years old, 167cm, 65kg.
A basketball player from Niigata Prefecture. His position is point guard. Since he started playing mini basketball in elementary school, he has played on the Japanese national team for each generation, played overseas, and has been active on the front lines in numerous stages such as the B League. Also, at the recent Paris Olympics, he led the team as the captain of the Japanese national team. Armed with a unique play style that combines overwhelming speed and high technical ability, he continues to lead the Japanese basketball world. * [About Converse] *
The brand has its origins as a rubber shoe manufacturer founded by Marquis M. Converse in 1908 in Malden, Massachusetts, USA. Starting with the “All Star”, which was created as a basketball shoe in 1917, the company has produced many models that will remain in sneaker history, such as the “Jack Purcell” and “One Star”. Currently, the field has expanded from sports to lifestyle, and the company has expanded its field to include “Design”.
Under the brand slogan “Yourself.”, the company continues to evolve, offering not only shoes but also a variety of items that add color to people’s styles.
* [Contact information] *
converse information center
TEL: 0120-819-217 Monday to Friday (excluding Saturdays, Sundays, and holidays) 9:00 to 18:00
https://converse.co.jp/