chipper transfers EC support business to toridori for further growth *chipper Co., Ltd.*
Press release: August 28, 2024
chipper transfers EC support business to toridori for further growth *Maximize customer results in the field of generative AI and content marketing* “Creative
Chipper Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Yuki Totoki), which operates “Drive”, will be split up on October 1, 2024, and the EC support business will be taken over by the newly established company. We have decided today to transfer our shares to Toridori Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and CEO: Takayuki Nakayama, Stock Code: 9337, hereinafter referred to as toridori). In the future, the existing service “Creative
Drive” business and plan to move into the content marketing field. Background of the transfer
In our EC support business, we provide consistent support from brand launch to operation, and have been used by many customers. We have the strength to not only support business construction from the start-up stage to operations, but also provide efficient support in a variety of fields, including organizational design, business strategy, and creativity. On the other hand, we are confident that by integrating the business of toridori, which supports influencers active on SNS such as Instagram, YouTube, and TikTok, we will be able to gain an even greater advantage in promoting brand sales and expanding awareness through influencer marketing and PR. I am. Through this integration, we expect that our e-commerce support business will create even more value and promote business growth in the era of individuals, so we have decided to transfer our business to toridori. Future prospects
In the future, the existing service “Creative
We will focus on the “Drive” business and create new value using generative AI in the content marketing field. Through this, we aim to provide value that is committed to results and allows our customers to reach users more effectively across a variety of digital channels. Comments from representatives of each company
* -Takayuki Nakayama, Representative Director, President and CEO, Toridori Co., Ltd.-*
Until now, toridori has been providing customer support specializing in the influencer marketing field. The influencer marketing market continues to experience high growth, and we recognize that it is becoming more and more of a marketing method that is in demand by many companies. However, because we provide customer support from an influencer marketing perspective, we feel that while there are opportunities to solve customer issues in a wider range of areas, the solutions that toridori can provide are limited. I was there.
At toridori, we have been actively pursuing M&A and establishing new companies since last year in order to solve the above issues and provide our customers with multifaceted problem-solving solutions.
Through this acquisition of Blends, the toridori group has expanded to include OverFlow Co., Ltd. (marketing strategy design), Niks Co., Ltd. (performance-based advertising directly linked to purchasing effectiveness), and Toridori Co., Ltd.
Following IS (inside sales), we will now be able to provide a solution called “EC mall management support,” and we believe that we will be able to grow into an organization that can solve customer issues in a more multifaceted and integrated manner than ever before. .
* -Yuki Totoki, CEO of chipper Co., Ltd.-*
This spin-off of the e-commerce support business and the transfer of shares to the newly established company are part of our company’s strategic decisions. We believe that by handing over this business that we have cultivated over many years to toridori, a leader in influencer support, we can expect further growth and development of our e-commerce support business.
From now on, we at chipper will focus on the field of content marketing centered on generated AI and data, and provide more valuable solutions to our customers. We will continue to work flexibly and resolutely in response to changing market needs, helping our customers maximize their business growth.
* -Blends Co., Ltd. (planned) Representative Director Keisuke Nishida-* When we looked to solve future issues in the e-commerce market, we thought that with toridori we could launch a new e-commerce approach that utilizes the influencer platform, and decided on an M&A. By joining the Toridori Group, which entered influencer marketing early and has an overwhelming competitive advantage, we will be able to enjoy even more benefits for our clients than ever before, and we believe that we will be able to create success stories of increasing sales and profits for our clients. I am sure.
By joining the toridori group and maximizing the synergies, we will be able to improve the current issues in the EC market such as
“market-fit product planning”, “overall optimization adjustment in multiple mall deployments”, “visualization of advertising
effectiveness of influencer marketing”, and “marketing We will strive to provide revolutionary services that solve problems such as “first memory formation”.
Creative Drive Overview
Creative
Drive is a service that combines generative AI and chipper’s unique SEO know-how to make it easy for anyone to do content marketing through SEO writing. Utilizing AI technology, we can automate not only writing (article writing) but also “SEO measures” that extract user insights from competitive content analysis and design content for the target, reducing writing time and costs. It can be shortened and reduced.
In addition, by combining the unique SEO know-how that chipper has cultivated up to now with article generation logic, we are not limited to simply writing articles, but in order to display them at the top of search results, we are able to “understand the user’s search intent and put the user first.” You can create articles. In the future, we plan to update it so that it can contribute to the overall marketing content.
About toridori Co., Ltd.
Toridori’s mission is to “Be a leader in the era of the individual.” Toridori offers various services specializing in influencer marketing. marketing” “toridori base”, Instagram account management agency service “toridori
likes”, Japan’s largest influencer performance-based advertising “toridori ad”, YouTube consulting “toridori
We are a marketing company that provides brand launch support such as “Toridori Studio” and brand launch support “Toridori Made”. In an age where everyone has a social networking service (SNS) account and the influence of individuals moves society, we provide a service that leverages our unique network to maximize the individuality of influencers and utilize them for corporate promotion. I’m here.
【Company Profile】
Trade name: toridori inc.
Location: 28-1 Maruyamacho, Shibuya-ku, Tokyo
Representative: Takayuki Nakayama
Established: June 1, 2016
Phone number: 03-6892-3591 (main)
Business content: Influence platform business
▼Company website: https://toridori.co.jp/
▼Influencer marketing platform “toridori marketing” official website: https://top-marketing.toridori.me/
▼Official website of Instagram account management agency service “toridori likes”:
https://top-marketing.toridori.me/likes
▼YouTube consulting “toridori studio” official website:
https://toridori.co.jp/studio/
▼Influencer performance-based advertising “toridori ad” official website: https://toridori.co.jp/ad
▼Brand launch support “toridori made” official website:
https://toridori.co.jp/made/
▼Influencer tie-up advertisement “toridori promotion” official website: https://toridori.co.jp/promotion/
Company Profile
Company name: chipper Co., Ltd.
Address: THE CASK GOTANDA 302, 2-5-2 Higashigotanda, Shinagawa-ku, Tokyo Representative: Yuki Totoki
Established: February 20, 2017
URL: https://corp.chipper.co.jp/
Business content: Web marketing support, SaaS business
Contact form: https://corp.chipper.co.jp/contact/
inquiry
chipper Co., Ltd. Public Relations
info@chipper.co.jp
*About this release details*
https://prtimes.jp/main/html/rd/p/000000035.000074605.html