【toridori】
Toridori, an influence platform company, has split off “blends Co., Ltd.”, which operates an EC support business, from chipper and made it a subsidiary!
*toridori*
Press release: August 28, 2024
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Toridori, an influence platform company, has split off “blends Co., Ltd.”, which operates an EC support business, from chipper and made it a subsidiary!
*～By strengthening support in the EC field, we will become an organization that can solve customer issues from multiple angles～* Influencer marketing platform “toridori” with 700,000 PR results Toridori Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director, President and CEO: Takayuki Nakayama, Stock Code: 9337, hereinafter referred to as toridori), which develops various influence platform businesses centered on “Toridori Marketing”, will be established in August 2024. At the board of directors meeting held on April 28, the new company “blends Co., Ltd. (hereinafter referred to as blends *scheduled to be established on October 1, 2024)”, which is scheduled to be established by splitting the e-commerce support business provided by chipper, Inc. (hereinafter referred to as chipper), was announced. We have decided to acquire shares and make the company a subsidiary.
Background of blends becoming a subsidiary
toridori’s mission is to “Be a leader in the era of the individual.” We are a company that supports a variety of influencers who are active on SNS (social network services). We aim to maximize the value of influencers and create a world where everyone, including companies, consumers, and influencers, can easily enjoy the power of SNS. Until now, we have been working on the influencer marketing platform “toridori marketing/toridori
base (Tridori Marketing / Toridori Base)”, a performance-based advertising system “Toridori
We are developing multifaceted influencer marketing services such as “ad (Tridriad)”, which have been used by a wide range of e-commerce businesses in the beauty and health foods, food and beverage industries.
At toridori, our medium- to long-term growth strategy is “1. Our basic policies are: 2. Strengthen the marketing partner field targeting medium-sized and large companies, and 3. Maximize the value of the influencer database.
Now, in order to focus on “2. Strengthening the field of marketing partners targeting medium-sized and large companies,” we have decided to make blends a subsidiary.
Recently, SNS marketing and influencer marketing have become mainstream as marketing methods in the EC field. This time, making Blends a subsidiary is highly compatible with influencer marketing and SNS marketing, which are Toridori’s strengths, and we believe that we can create continuous synergies between Toridori and Blends.
toridori aims to be an organization that can provide one-stop support from upstream to downstream for the marketing issues faced by client companies, centering on influencer marketing. By making blends a subsidiary, we will further expand our strengths in the EC field and provide a wider range of solutions to the marketing challenges faced by our client companies.
*Message from each company representative*
From toridori representative Takayuki Nakayama
Until now, toridori has been providing customer support specializing in the influencer marketing field. The influencer marketing market continues to experience high growth, and we recognize that it is becoming more and more of a marketing method that is in demand by many companies.
However, because we provide customer support from an influencer marketing perspective, we feel that while there are opportunities to solve customer issues in a wider range of areas, the solutions that toridori can provide are limited. I was there.
At toridori, we have been actively pursuing M&A and establishing new companies since last year in order to solve the above issues and provide our customers with multifaceted problem-solving solutions.
Through this acquisition of Blends, the toridori group has expanded to include OverFlow Co., Ltd. (marketing strategy design), Niks Co., Ltd. (performance-based advertising directly linked to purchasing effectiveness), and Toridori Co., Ltd.
Following IS (inside sales), we are now able to provide solutions such as “EC strategy support,” “EC sales support,” and “EC mall operation support,” making it possible to solve customer issues more
multifaceted and integrated than ever before. We believe that we can grow into an organization.
* From chipper representative Yuki Totoki *
This spin-off of the e-commerce support business and the transfer of shares to the newly established company are part of our company’s strategic decisions. By handing over this business that we have cultivated over many years to toridori, a leader in influencer support, we will not only be able to develop business strategies and branding, which have been our strengths, but also become a uniquely powerful weapon for maximizing customer sales. With this addition, we believe we can expect further growth and development of our EC support business. In particular, up until now, e-commerce support companies that mainly support malls have provided services through business alliances or in-house, but I think they have probably never been able to have one of the largest and overwhelming influencer bases in Japan. We are confident that this initiative will provide a highly innovative service to businesses that have had problems acquiring new customers in mall sales.
*From blends representative (tentative) Keisuke Nishida*
When we looked to solve future issues in the e-commerce market, we thought that with toridori we could launch a new e-commerce approach that utilizes the influencer platform, and decided on an M&A. By joining the Toridori Group, which entered influencer marketing early and has an overwhelming competitive advantage, we will be able to enjoy even more benefits for our clients than ever before, and we believe that we will be able to create success stories of increasing sales and profits for our clients. I am sure.
By joining the toridori group and maximizing the synergies, we will be able to improve the current issues in the EC market such as
“market-fit product planning”, “overall optimization adjustment in multiple mall deployments”, “visualization of advertising
effectiveness of influencer marketing”, and “marketing We will strive to provide revolutionary services that solve problems such as “first memory formation”.
About blends Co., Ltd.
* 【Company Profile】*
Trade name: blends Co., Ltd.
Location: 28-1 Maruyamacho, Shibuya-ku, Tokyo
Representative: Keisuke Nishida
Establishment: October 1, 2024 (planned)
Business content: EC support business
About chipper Co., Ltd.
* 【Company Profile】*
Company name: chipper Co., Ltd.
Address: THE CASK GOTANDA 302, 2-5-2 Higashigotanda, Shinagawa-ku, Tokyo Representative: Yuki Totoki
Established: February 20, 2017
URL: https://corp.chipper.co.jp/
Business content: Web marketing support, SaaS business
* About toridori Co., Ltd. *
Toridori’s mission is to “Be a leader in the era of the individual.” Toridori offers various services specializing in influencer marketing. marketing” “toridori base”, Instagram account management agency service “toridori
likes”, Japan’s largest influencer performance-based advertising “toridori ad”, YouTube consulting “toridori
We are a marketing company that provides brand launch support such as “Toridori Studio” and brand launch support “Toridori Made”.
In an age where everyone has a social networking service (SNS) account and the influence of individuals moves society, we provide a service that leverages our unique network to maximize the individuality of influencers and utilize them for corporate promotion. I’m here. 【Company Profile】
Trade name: toridori inc.
Location: 28-1 Maruyamacho, Shibuya-ku, Tokyo
Representative: Takayuki Nakayama
Established: June 1, 2016
Phone number: 03-6892-3591 (main)
Business content: Influence platform business
▼Company website: https://toridori.co.jp/
▼Influencer marketing platform “toridori marketing” official website: https://top-marketing.toridori.me/
▼Official website of Instagram account management agency service “toridori likes”:
https://top-marketing.toridori.me/likes
▼YouTube consulting “toridori studio” official website:
https://toridori.co.jp/studio/
▼Influencer performance-based advertising “toridori ad” official website: https://toridori.co.jp/ad
▼Brand launch support “toridori made” official website:
https://toridori.co.jp/made/
▼Influencer tie-up advertisement “toridori promotion” official website: https://toridori.co.jp/promotion/
*About this release details*
https://prtimes.jp/main/html/rd/p/000000124.000032261.html