Yuya Yagira takes on the challenge of becoming a YouTuber for the first time in Docomo Hikari’s CM “Do fast, do fast!” Watch out for her excited introduction to the campaign TV commercial “Docomo Hikari 10 Giga”
Yagira’s Story” version released!
*NTT Docomo, Inc.*
Press release: August 29, 2024
Yuya Yagira takes on the challenge of becoming a YouTuber for the first time in Docomo Hikari’s CM “Do fast, do fast!” Watch out for her excited introduction to the campaign TV commercial “Docomo Hikari 10 Giga”
Yagira’s Story” version released!
*If you can use One Coin (500 yen), “I want to change my regular tongue salt to Jotan Shio” In this interview, we talk about how to memorize lines from dramas and how to spend autumn! *
From Thursday, August 29, 2024, NTT Docomo, Inc. (hereinafter referred to as “Docomo”) will launch “Docomo Hikari”
We will be running a “One Coin Campaign” for up to 6 months with 10 giga*1 basic fee. In addition, to coincide with the start of the campaign, the TV commercial “Docomo Hikari 10 Giga” in which actor Yuya Yagira introduces the campaign in the style of a YouTuber will be released.
The “Yagira Story” edition will begin broadcasting nationwide on the same day. (*1 “Docomo Hikari” is a best effort service. The maximum communication speed is the maximum value according to the technical standards, and the actual speed used in the customer’s home will depend on the customer’s usage environment, devices used, and line congestion. ).
This campaign is “docomo Hikari/ahamo Hikari
10 Giga” (2-year fixed-term contract), the monthly fee will be 500 yen (tax included) *2 until the 6th month.
(*2: A separate 10 Giga wireless LAN router is required.)
In the TV commercial, Yuya Yagira is seated on a sofa, with loose background music playing, and with a YouTuber-like angle and tone, he says things like, “This is so fast, so fast!” and “I’m going to drop the heavy data right away.” The content is to present the appeal of the One Coin campaign in a “temita” style.
During the filming, Yagira, who was acting like a YouTuber for the first time, checked with the director in detail about her performance. Perhaps he was gradually getting used to acting as a YouTuber, and the filming went smoothly, including some improvisation.
In an interview after the shoot, I asked him what he thought of the shoot and what he wanted to use his One Coin (500 yen) for right now, and he said, “I always use tongue salt, but I want to use jade tongue salt,” and said, “I always use tongue salt, but I want to use jōtan salt.” He said he wanted to use it. In addition, for the commercial’s “Do ____,” Yagira, who has memorized the “Do lines” from filming the acclaimed drama, said, “While driving, I played my recorded voice in the car and played it on repeat. He also talked about how he memorizes his own lines, saying, “I remember doing that.”
▶︎Campaign site: https://nttdocomo-ssw.com/nssw/dhkr/hikari10gb/10va_index.html *TVCM Overview*
■Title: “Docomo Hikari 10 Giga Yagira’s Story” edition
■Cast: Yuya Yagira
■Broadcast start date: Thursday, August 29th
■Broadcasting area: Nationwide
■URL: https://youtu.be/yHGutw7q12U
■Contents
Yuya Yagira is sitting on the sofa in his room, greeting the viewers with “Hey!” like a YouTuber as loose background music plays. Showing him a 500 yen coin, he begins to explain Docomo Hikari’s campaign, saying, “This 500 yen is the basic charge for Docomo Hikari 10 Giga.The campaign only costs one coin for up to 6 months, so once you get it…”. Then, using large letters and a camera zoom, which is often done by YouTubers, he conveyed to the viewers the appeal of the benefits and speed of the connection, saying, “This is super fast, super fast!” and said, “Why, I’m going to try to drop the heavy data right away. ” and will present the appeal of the One Coin Campaign in a “I tried it” style.
* ■Talent information*
*Yagira Yuya*
Born on March 26, 1990. He won the Best Actor Award at the 57th Cannes Film Festival for “Nobody Knows,” directed by Hirokazu Kore-eda, released in 2004. After that, the movie “The Boy Who Became a Star/Shining”
Boy & Little Randy,” “Sugar & Spice/Flavourful,” “Bandage Club,” “Last Life,” “Joint Funeral,” and the drama “TOKYO 23.”
~Survival City”, “Aoihonoo”, “Yutori de Ga Naka”, and “February Winner – Absolute Passing Classroom”, etc.
He won the Best Actor Award at the 38th Yokohama Film Festival and the 90th Kinema Junpo Best Ten for “Destruction Babies” released in 2016. Other works include the “Gintama” series, “Don’t Cry Akaoni”, “The Fable”, “Kyokara Ore wa!! Movie”, “HOKUSAI”, “Movie
“Child of the Sun” “Fishfish” “I’m comfortable, but what?
International, etc. His starring role in “Gannibal”, which is currently available on Disney Plus, has become a worldwide hot topic. Due to the success of this work, he received the Asia Excellence Award at the 2023 Busan Film Festival’s “Asia Content Award & Global OTT Award”. And in September 2024, the new film “Natsume Arata’s Marriage,” in which he collaborated with director Tsutsumi Yukihiko for the first time in a while, will be released.
*Making video*
* ■Making of shooting*
Before filming, Mr. Yagira carefully discusses the setting and direction with the director with a serious look on his face. When filming began, he was as excited as a YouTuber would be, but as it was his first time setting up, he asked the director about his acting in detail. Along the way, we consulted with the director to further increase the momentum, and the filming progressed while we
experimented with techniques such as repeating the same cut over and over again without stopping the camera. The filming went smoothly, as I gradually got used to acting as a YouTuber.
*Post-shooting interview*
*
If you can use One Coin (500 yen), “I usually use tongue salt, but I would like to use jyotan salt”, and talks about how to use it in a small and happy way, how to memorize lines from dramas, and how to spend autumn! *
* ■Interview*
*Q.Please tell us your impressions of shooting the commercial * You could call it a character like a YouTuber, in a short 15 seconds. I hope that I can properly say the lines that are filled with the various charms of 10 Giga and deliver them to everyone.
* Q.What would you do if you could use the One Coin (500 yen) you currently have for anything? *
* “Please tell me how to have fun with One Coin, Yagira-san’s style.* I always use tongue salt, but I think I’d like to use jade tongue salt. (Laughs) I feel that the feeling of being a little happy depends on how you use the coin, so I use jotan salt instead of tongue salt. *Q.In regards to the CM’s “Do Fast” and “Do Cheap”, please tell us about “Do○○” that you are into recently. *
I’m currently filming a drama, and I’m really hooked on it, and I’m memorizing my lines every day. I remember playing a recording of my voice in the car while driving and repeating it… “do repeat”. I’m addicted to “Do Repeat.”
* Q. What kind of “Autumn of ○○” would you like to have this fall, using a fast internet connection? *
I really like watching movies and videos a lot, so having a super fast connection reduces stress, or at least eliminates stress, and that’s what’s important to me. I want to enjoy watching movies and videos streamed!
*About campaign information*
Measure name: “Docomo Hikari 10 Giga Basic Charge One Coin Campaign for up to 6 months”
Benefit details: New applications for “Docomo Hikari/Ahamo Hikari 10 Giga” (2-year fixed term contract)
Monthly fee is 500 yen/month (tax included) for the 6th month. *A separate 10 Giga wireless LAN router is required.
Period: From August 29, 2024
Target plans: “Docomo Hikari 10 Gig Type A/B/C/Single Type”, “ahamo Hikari 10 Gig” *Applicable to 2-year fixed-term contracts
Target orders: New/diversion/business change
Target channels: All channels
Target name: Individual name/Corporate name
Campaign details:
*All displayed amounts include tax.
*Visual of in-store poster*
* About “Docomo Hikari 10 Giga” *
* “Docomo Hikari 10 Giga” is super fast! Your time at home will change dramatically! *
“Docomo Hikari
10 Giga” is ultra-high speed internet with a maximum communication speed of 10Gbps*1! You can enjoy high-quality, large-capacity content on multiple devices at the same time. Docomo Hikari 10 Gig service is limited to some areas.
*1
“Docomo Hikari” is a best effort service. The maximum communication speed is the maximum value according to technical standards, and the actual speed used in the customer’s home may decrease depending on the customer’s usage environment, equipment used, line congestion, etc. *2 Some online game services may not be available.