A limited original design collaboration between the popular game “Pac-Man” and the small-capacity sake aluminum can “KURA ONE(R)” *IDTEN Japan Co., Ltd.*
Press release: August 29, 2024
**
A limited original design collaboration between the popular game “Pac-Man” and the small-capacity sake aluminum can “KURA ONE(R)” *Crowdfunding started on Campfire from August 29th, including “Pacman” limited items and Michelin-certified pizza “CRAZY PIZZA:
We offer a surprise sake pairing return with “LIFE”. *
*Japan’s Native
IDTEN Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Katsunari Sawada, hereinafter referred to as the “Company”), which delivers the uniqueness of local products to untapped markets, is a subsidiary of BANDAI NAMCO Entertainment Co., Ltd. (Headquarters: Tokyo, Japan). Minato Ward, President: Masaru Kawaguchi, hereinafter referred to as “Bandai Namco”) Limited original design with IP “Pac-Man” and “Ghost” owned by the company, and the small-capacity sake aluminum can “KURA” provided by the company.
We created a collaborative label design for ONE(R).
Crowdfunding began on August 29th (Thursday) on Campfire as the second part of #KuraOneGo, which aims to deliver sake to untapped markets prior to official sales. Crowdfunding offers limited returns such as collaborative sake cans and not-for-sale T-shirts, as well as Michelin-rated Italian restaurant Don.
We will provide a pairing return with Bravo’s Visa brand “CRAZY PIZZA: LIFE”. * * ■ Crowdfunding will start on Campfire from August 29, 2024 * * “overview”*
* Crowdfunding: * Campfire
* Project page: * https://camp-fire.jp/projects/779395/
* Event period: * August 29, 2024 (Thursday) – September 30, 2024 (Monday) * Purpose: * PR activities to deliver the message of “#KuraOneGo” and fundraising for participation in overseas events
* ■ Repost campaign *
A “limited original coaster (not for sale)” will be presented to 500 people selected by lottery from among the supporters who reposted the #KuraOneGo campaign post.
* “overview”*
* Official X: * https://x.com/kuraonesake
* ■ Delivering sake to untapped markets #KuraOneGo*
The company aims to dispel the images that “sake = old” and “sake = only Japanese food” and deliver new images to many people, such as “sake = creative,” “Japanese regions are cool,” and “the craftsmen’s commitment is the best.” Therefore, in collaboration with key players in market development, we have launched “#KuraOneGo” to deliver a new sake experience to people in Japan and abroad that makes use of small-capacity sake aluminum cans, and we are introducing ways to enjoy sake to untapped markets that could not be tapped with traditional 720ml bottles. We will deliver it to you.
* ■ “Eat up all the common sense in the world and explore new markets!” * #KuraOneGo
The second project is Bandai Namco’s Pac-Man, one of the most well-known IPs in the world and a very popular game whose character idea was born from pizza.
Introducing a collaboration design with ONE(R). The message “Eat up the common sense of the world and develop new markets!” and “Origin” This is an original limited edition design based on the concept of “and New (New Market)”.
* ■ Limited original designs “Pac-Man” and “Ghost” *
For this project, a special design of limited edition Pac-Man & Ghost was created. Based on the motif of “pizza”, one of the creative origins of “Pac-Man”, we have created a total of four dishes: the representative Italian pizza menus “Margherita”, “Genovese”, “Quattro Formaggi”, and the unique menu “Shrimp Gratin”. It was created with a playful and innovative idea along with the characters of “Pac-Man”.
■ Clafan limited return
KURA
When thinking about the ONE(R) Pac-Man label design, we discussed what could be expressed with the cylinder of an aluminum can, and what could be expressed with four cans. The design is such that even one can can become an object in your room, and when you have four cans together, you can see the trends of the times. In addition, with the consent of Bandai Namco, we will produce sake cans, T-shirts, rubber key chains, etc. with limited Pac-Man designs and provide them as rewards.
In addition, the popular Italian restaurant Don Bravo offers pizza brand CRAZY In collaboration with “PIZZA”, we will offer a “new” and “surprising” pairing return of “pizza and sake.”
■ A new pizza and sake pairing experience
CRAZY PIZZA: LIFE’s 8 types of pizza and KURA
We paired ONE(R)’s 21 brands of sake and carefully selected the sake brands that best match the 4 types of pizza.
* [Margherita] *
This pizza uses the sourness of the tomatoes to bring out the flavor of the dough. We selected a sake that takes advantage of the sourness of tomatoes and provides a sharp taste.
* [Genovese] *
This pizza has a well-balanced combination of juicy, rich meat and Genovese sauce. We chose sake that does not impair this exquisite balance.
[* Quattro Formaggi] *
A pizza that pairs well with rich and addictive cheese. We chose a sake that emphasizes the flavor and has a sour taste without sacrificing luxury.
[Shrimp gratin]
This is a pizza where you can enjoy the rich white sauce and the delicious flavor of the shrimp. We selected sake based on “umami,” “body,” and “refreshing aftertaste.”
* [Pacman data] *
“Pac-Man” is a game character created in 1980, inspired by a “pizza with a missing piece.” “Pac-Man” has become so popular all over the world that it has been called the “Mickey Mouse of the 1980s,” and has developed new markets in response to changes in the times with its pioneering performances.
Pacman official website https://pacman.com/jp/
* [CRAZY PIZZA: LIFE data]*
CRAZY PIZZA: LIFE is the popular Italian restaurant “Don
This is a frozen pizza brand provided by Bravo. It is characterized by an original pizza dough that is not heavy even when eaten at the end of an Italian cooking course, and in order to make the best use of the ingredients. This dough is low in salt and uses freshly ground domestic whole grain flour. Plus, it’s not just water, it’s onion water and whey.
(whey, a byproduct produced when making cheese) is mixed to bring out the flavor and umami of the ingredients to the fullest.
CRAZY
PIZZA was featured in the Michelin Guide’s Bib Gourmand in the 2023/2024 edition, and Tabelog ranked 2nd place for Tokyo pizza and 2nd place for pizza in Japan. Furthermore, it was selected for the King’s Brunch “Gohan Club Award” (1st place in 2023). CRAZY
PIZZA:
LIFE is a frozen pizza brand that started selling online in May 2024. Anyone across the country can enjoy Michelin-quality pizza at home, without being restricted by restaurant location or business hours.
Don Bravo website https://www.donbravo.net/
CRAZY PIZZA website https://crazypizza.donbravo.net/
CRAZY PIZZA: LIFE website https://crazypizza-life.shop/
* [KURA ONE(R) Product Data] *
KURA
ONE(R) is a sake brand (starting sales in January 2023, #kuraonesake) that refills sake from talented sake breweries across the country that have won awards in Japan and overseas into 180mL aluminum cans. Conventional 720mL bottles are “heavy”, “large”, “breakable”, “difficult to store”, “you can’t taste the taste”, and “you can’t read the labels”, but by refilling them into small-capacity aluminum containers, you can make them “lighter” and “smaller.” The sake is now “unbreakable” and “earth-friendly,” making it easier to obtain. KURA
ONE(R) is an “OMOTENASHI” event in which foreigners who are active as media, creators, and influencers in Japan serve as judges to evaluate “Japanese gems that they want to introduce to their countries.”
We received the Gold Award and the highest-rated “Highest Gold Award” in the “Selection”.
KURA ONE(R) official online store https://kuraone.com/
X (twitter): @kuraonesake https://twitter.com/kuraonesake
Instagram: @kuraonesake https://www.instagram.com/kuraonesake/ LINE: https://page.line.me/kuraonesake
Inquiry form for wholesale sales and products: https://kuraone.com/pages/contact
* [IDTEN Japan Co., Ltd. data] *
Company name: ID10 Japan Co., Ltd. (https://id10.jp/)
Address: Nakameguro Mansion 405, 1-5-10 Kamimeguro, Meguro-ku, Tokyo Established: October 2008
Representative: Katsunari Sawada
Business details: 1) Small-capacity aluminum can sake
commercialization business, 2) Japanese alcoholic beverage sales promotion business, 3) Small-lot air transportation delivery support business for Japanese alcoholic beverages, 4) Tie-up /
Collaboration projects, etc.